{"id":170455,"date":"2023-03-27T10:53:30","date_gmt":"2023-03-27T08:53:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=170455"},"modified":"2023-03-27T16:40:35","modified_gmt":"2023-03-27T14:40:35","slug":"ai-avatars-nueva-generacion-influencers-virtuales-para-marcas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=170455","title":{"rendered":"AI-avatars, nueva generaci\u00f3n de influencers virtuales y asistentes para marcas"},"content":{"rendered":"<p><strong>La firma tecnol\u00f3gica especializada en metaverso, Web3 e IA, SuperReal, lanza AI-avatars, una nueva generaci\u00f3n de humanos virtuales inteligentes dise\u00f1ados para convertirse en embajadores de las marcas.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Los avatares desarrollados por SuperReal son personajes que viven la marca, con personalidad y apariencia humana, y con el potencial de convertirse en el embajador perfecto para cualquier compa\u00f1\u00eda. Estos avatares son entrenados a partir de la informaci\u00f3n de la marca, el tono de voz y los valores, con el fin de personalizar sus interacciones y el contenido que generan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n son capaces de conversar como asistentes virtuales, con interacci\u00f3n en tiempo real a trav\u00e9s de texto o voz, en cualquier dispositivo y plataforma y son interoperables en el metaverso. Se pueden emplear asimismo como influencers virtuales, promoviendo la marca a trav\u00e9s de la creaci\u00f3n de contenidos para las principales redes sociales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda lanza la soluci\u00f3n con un primer prototipo, Ari, que<strong> integra distintas tecnolog\u00edas como OpenAI, AWS Polly, Unity y WebGL.<\/strong> Funciona como asistente e influencer virtual y est\u00e1 en constante evoluci\u00f3n para mejorar su realismo 3D y su escalabilidad a medida que se aplican diferentes aplicaciones de IA en los procesos productivos. Para m\u00e1s informaci\u00f3n, visitar <\/span><a href=\"https:\/\/aiavatars.superreal.io\"><span style=\"font-weight: 400;\">https:\/\/aiavatars.superreal.io<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El primer prototipo es Ari. Funciona como asistente e influencers virtual y est\u00e1 desarrollado a partir de otras tecnolog\u00edas como OpenAI o AWS Polly. <\/p>\n","protected":false},"author":29,"featured_media":170457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2226,50],"class_list":["post-170455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-marcas","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI-avatars, nueva generaci\u00f3n de influencers virtuales para marcas<\/title>\n<meta name=\"description\" content=\"El primer prototipo es Ari. Funciona como asistente e influencers virtuales y est\u00e1 desarrollado a partir de otras tecnolog\u00edas como OpenAI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=170455\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI-avatars, nueva generaci\u00f3n de influencers virtuales para marcas\" \/>\n<meta property=\"og:description\" content=\"El primer prototipo es Ari. Funciona como asistente e influencers virtuales y est\u00e1 desarrollado a partir de otras tecnolog\u00edas como OpenAI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=170455\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-27T08:53:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T14:40:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/ai-avatars-nueva-generacion-influencers-virtuales-para-marcas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=170455#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=170455\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"AI-avatars, nueva generaci\u00f3n de influencers virtuales y asistentes para marcas\",\"datePublished\":\"2023-03-27T08:53:30+00:00\",\"dateModified\":\"2023-03-27T14:40:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=170455\"},\"wordCount\":227,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=170455#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ai-avatars-nueva-generacion-influencers-virtuales-para-marcas.jpg\",\"keywords\":[\"marcas\",\"tecnolog\u00eda\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=170455\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=170455\",\"name\":\"AI-avatars, nueva generaci\u00f3n de influencers virtuales para marcas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=170455#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=170455#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ai-avatars-nueva-generacion-influencers-virtuales-para-marcas.jpg\",\"datePublished\":\"2023-03-27T08:53:30+00:00\",\"dateModified\":\"2023-03-27T14:40:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"El primer prototipo es Ari. 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