{"id":170318,"date":"2023-03-23T23:50:00","date_gmt":"2023-03-23T22:50:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=170318"},"modified":"2023-03-24T11:36:15","modified_gmt":"2023-03-24T10:36:15","slug":"los-ganadores-de-los-premios-genio-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=170318","title":{"rendered":"Los ganadores de los Premios Genio 2023"},"content":{"rendered":"

Los Premios Genio 2023 han echado el cierre de su XVI edici\u00f3n, celebrada los d\u00edas 22 y 23 de marzo en Granada, en la sede del diario regional Ideal<\/em>. KFC recibi\u00f3 el gran premio de la velada, gracias a su campa\u00f1a \u2018Coches rebozados\u2019 de la agencia PS21.\u00a0<\/b><\/p>\n

Este festival es promovido por CMVocento y Scopen desde 2007, y cuenta con el patrocinio de Dentsu Espa\u00f1a.<\/span><\/p>\n

\"\"<\/p>\n

El palmar\u00e9s\u00a0<\/b><\/h3>\n
    \n
  • Premio a la innovaci\u00f3n en Branded Content<\/b><\/li>\n<\/ul>\n

    Para Ikea, por \u2018Atrapados en los 90\u2019 de McCann, Iprospect y Tinkle.<\/span><\/p>\n

      \n
    • Premio a la innovaci\u00f3n en Print<\/b><\/li>\n<\/ul>\n

      Para Finetwork, con su producto Fibra y M\u00f3vil (Patrocinio de la Selecci\u00f3n Espa\u00f1ola de F\u00fatbol Femnino) por su campa\u00f1a \u2018\u2018El lugar que merecen\u2019 desarrollada por Ogilvy.<\/span><\/p>\n

        \n
      • Premio a la innovaci\u00f3n Digital\/AR\/VR\/XR\/Metaverso<\/b><\/li>\n<\/ul>\n

        Para PepsiCo, por su producto Doritos y la campa\u00f1a \u2018Doritos Crunch cancellation\u2019 desarrollada por la\u00a0 agencia TBWA.<\/span><\/p>\n

          \n
        • Premio a la innovaci\u00f3n en campa\u00f1as de Impacto Social<\/b><\/li>\n<\/ul>\n

          Para la Fundaci\u00f3n Cris Contra el C\u00e1ncer por su campa\u00f1a \u2018The Battle Inside\u2019 de Cheil Spain.\u00a0<\/span><\/p>\n

            \n
          • Premio a la activaci\u00f3n y experiencia de marca<\/b><\/li>\n<\/ul>\n

            Para Twitter, por su campa\u00f1a \u2018Twitter Scarves\u2019 de la agencia DAVID Madrid.<\/span><\/p>\n

              \n
            • Premio a la innovaci\u00f3n en Medios Audiovisuales<\/b><\/li>\n<\/ul>\n

              Para Victoria, por su producto Patrocinio Selecci\u00f3n Espa\u00f1ola de F\u00fatbol y la campa\u00f1a \u2018El discurso de todo un pa\u00eds\u2019, elaborada por Jon Lavin, The Lion, Arena Media y The\u00a0 Royal Production Company.<\/span><\/p>\n

                \n
              • Premio a la innovaci\u00f3n en Dise\u00f1o de Producto\/Servicio<\/b><\/li>\n<\/ul>\n

                Para Hijos de Rivera, por su producto \u2018No pack Estrella Galicia\u2019 de Iprospect y Toni\u00a0 Le Brand.<\/span><\/p>\n

                  \n
                • Premio a la innovaci\u00f3n Social Media y uso de Influencers<\/b><\/li>\n<\/ul>\n

                  Para Risi, por su producto Risketos y la campa\u00f1a #NoM\u00e1sChetos\u2019 de Tango.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                  El \u00fanico GP de la edici\u00f3n de XVI fue para KFC por su campa\u00f1a \u2018Coches rebozados\u2019 realizada por PS21. <\/p>\n","protected":false},"author":30,"featured_media":170349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2114,6451],"class_list":["post-170318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-creatividad","tag-premios-genio"],"acf":[],"yoast_head":"\nLos ganadores de los Premios Genio 2023<\/title>\n<meta name=\"description\" content=\"El \u00fanico Gran Premio de la edici\u00f3n de XVI fue para KFC por su campa\u00f1a \u2018Coches rebozados\u2019 realizada por PS21.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=170318\" 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