{"id":170116,"date":"2023-03-21T15:44:02","date_gmt":"2023-03-21T14:44:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=170116"},"modified":"2023-03-21T17:12:31","modified_gmt":"2023-03-21T16:12:31","slug":"dgt-vuelve-a-confiar-a-mediasapiens-la-gestion-de-sus-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=170116","title":{"rendered":"DGT vuelve a confiar a MediaSapiens la gesti\u00f3n de sus medios\u00a0"},"content":{"rendered":"<p><b>La agencia del grupo SomosSapiens, MediaSapiens, ha vuelto a ser seleccionada por la Direcci\u00f3n General de Tr\u00e1fico (DGT) para gestionar la compra de medios sobre las acciones de seguridad vial para los a\u00f1os 2023 y 2024.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Este contrato, que cuenta con <\/span><b>un presupuesto de 9.680.000 euros,<\/b><span style=\"font-weight: 400;\"> forma parte de la estrategia de divulgaci\u00f3n de la DGT para concienciar a los ciudadanos sobre los riesgos que influyen en la conducci\u00f3n de veh\u00edculos y para promover comportamientos seguros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El plan de dos a\u00f1os tiene <\/span><b>especial hincapi\u00e9 en los tradicionales periodos masivos<\/b><span style=\"font-weight: 400;\">, para concienciar a la ciudadan\u00eda sobre los factores de riesgo en la conducci\u00f3n y colectivos vulnerables.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La adjudicaci\u00f3n de este contrato, incluido dentro del actual Acuerdo Marco 2020 para la gesti\u00f3n de todas las campa\u00f1as de publicidad institucional, <\/span><b>es uno de los m\u00e1s altos en importe previstos durante este a\u00f1o.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">MediaSapiens se ha llevado la cuenta en un concurso, con m\u00e1s agencias participantes. \u201cHaber logrado renovar con DGT es un orgullo para toda la agencia porque se tratan de campa\u00f1as muy exigentes que nos requieren respuestas \u00e1giles y eficaces para dar lo mejor del equipo en cada acci\u00f3n\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante 2023 y 2024, la agencia estar\u00e1 al frente de la compra de medios y dem\u00e1s soportes publicitarios de la Direcci\u00f3n General de Tr\u00e1fico.<\/p>\n","protected":false},"author":30,"featured_media":170120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6464],"class_list":["post-170116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencia-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DGT vuelve a confiar a MediaSapiens la gesti\u00f3n de sus medios\u00a0<\/title>\n<meta name=\"description\" content=\"Durante 2023 y 2024, la agencia estar\u00e1 al 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