{"id":170081,"date":"2023-03-21T13:20:00","date_gmt":"2023-03-21T12:20:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=170081"},"modified":"2023-03-21T14:55:38","modified_gmt":"2023-03-21T13:55:38","slug":"las-empresas-y-campanas-mas-premiadas-por-su-eficacia-en-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=170081","title":{"rendered":"Las empresas y campa\u00f1as m\u00e1s premiadas por su eficacia en 2022"},"content":{"rendered":"<p><b>El grupo de comunicaci\u00f3n Warc vuelve un a\u00f1o m\u00e1s con el ranking Warc Effective 100, con las campa\u00f1as, agencias y empresas m\u00e1s premiadas por su eficacia en el \u00faltimo a\u00f1o.<\/b><\/p>\n<p><b>McDonald &#8216;s<\/b><span style=\"font-weight: 400;\"> lidera nuevamente el ranking de las marcas m\u00e1s eficaces de Warc en 2022, seguida de <\/span><b>KFC<\/b><span style=\"font-weight: 400;\">, que sube un segundo escal\u00f3n, y <\/span><b>Cadbury<\/b><span style=\"font-weight: 400;\">, que asciende al tercer puesto del n\u00famero 17. En cuarto y quinto lugar, est\u00e1n <\/span><b>Michelob Ultra <\/b><span style=\"font-weight: 400;\">(subiendo del puesto 33)<\/span><b> y Burger King,<\/b><span style=\"font-weight: 400;\"> respectivamente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En anunciantes, el primer puesto est\u00e1 ocupado, otro a\u00f1o m\u00e1s, por <\/span><b>Anheuser-Busch InBev<\/b><span style=\"font-weight: 400;\">. Le sigue la cadena de restaurantes McDonald &#8216;s, Unilever, Mondelez International y Procter &amp; Gamble, que cierran el Top 5 de anunciantes.\u00a0<\/span><\/p>\n<h3><b>Mejores campa\u00f1as<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La principal campa\u00f1a ha sido <\/span><b>\u2018<\/b><b><i>Contract for change<\/i><\/b><b>\u2019 de FCB (Chicago \/ Nueva York) para Michelob Ultra<\/b><span style=\"font-weight: 400;\">, en la cual la compa\u00f1\u00eda crea un programa para incentivar a los agricultores a convertirse en productores m\u00e1s sostenibles. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Contract for Change\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/agrMk0RqoXE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La segunda campa\u00f1a<\/span><b> \u2018<\/b><b><i>Not just a Cadbury Ad 2.0<\/i><\/b><b>\u2019 de Ogilvy (Mumbai) y Wavemaker (Mumbai) para Cadbury,<\/b><span style=\"font-weight: 400;\"> que permiti\u00f3 a la marca incrementar las ventas en la India a niveles previos a la pandemia y fue protagonizada por Shah Ruhk Khan.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Not Just A Cadbury Ad Campaign Video\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/gBWLm6Sx1WI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Y la tercera <\/span><b>\u2018<\/b><a href=\"https:\/\/www.facebook.com\/McDonalds\/videos\/famous-orders-mcdonalds\/490103851899628\/\"><b><i>Famous Orders<\/i><\/b><\/a><b>\u2019 de Wieden+Kennedy (Nueva York) para McDonald\u00b4s. <\/b><span style=\"font-weight: 400;\">La cadena de restaurantes lanz\u00f3 pedidos con varias celebridades para interactuar con los j\u00f3venes despu\u00e9s de a\u00f1os de ca\u00eddas de ventas.\u00a0\u00a0<\/span><\/p>\n<h3><b>Principales agencias<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En el ranking de agencias creativas,<\/span><b> FCB (Nueva York)<\/b><span style=\"font-weight: 400;\"> ocupa el primer lugar (subiendo del s\u00e9ptimo puesto), despu\u00e9s de haber entrado por primera vez el a\u00f1o pasado Tiene tres campa\u00f1as entre las 100 principales. En segundo lugar, est\u00e1 Alma (Miami), que sube del lugar 45 y Energy BBDO (Chicago), nueva entrada en el ranking de Warc. En cuarto y quinto lugar, est\u00e1n FCB (Chicago) y Ogilvy (Mumbai).\u00a0<\/span><\/p>\n<p><b>Wavemaker <\/b><span style=\"font-weight: 400;\">(Mumbai) asciende al primer lugar, del quinto, en el ranking de agencias de medios, impulsada por la campa\u00f1a\u00a0 \u2018<\/span><i><span style=\"font-weight: 400;\">Not just a Cadbury Ad 2.0<\/span><\/i><span style=\"font-weight: 400;\">\u2019. Le sigue Mindshare (Nueva York), que asciende al segundo lugar del puesto 17 y Zenith (Bogot\u00e1), que cae del primer lugar. En cuarto y quinto lugar, entran por primera vez en el ranking de Warc, EssenceMediacom (Londres) y UM (Toronto), respectivamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el top digital, entra por primera vez en el ranking <strong>Semetis (Bruselas)<\/strong>, como principal agencia. Le sigue Narrative (Los \u00c1ngeles), que sube al segundo del puesto 41, y BlueMedia (China), que asciende al tercer lugar del n\u00famero 40.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El top 3 de holding mantiene los mismos grupos, con<\/span><b> WPP, Omnicom Group y Interpublic Group<\/b><span style=\"font-weight: 400;\">, en primer, segundo y tercer lugar, respectivamente. En cuarto y quinto puesto, Publicis Groupe y Havas Groupe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acerca de las regiones donde llegan las principales acciones y agencias, <\/span><b>Estados Unidos <\/b><span style=\"font-weight: 400;\">ocupa el primer puesto por tercer a\u00f1o consecutivo. Le siguen China, India, Reino Unido y Colombia.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald &#8216;s, KFC y Cadbury, fueron las marcas m\u00e1s galardonadas por su eficacia en el \u00faltimo a\u00f1o, seg\u00fan Warc Effective 100. FCB (Nueva York), Alma (Miami) y Energy BBDO (Chicago), las principales agencias creativas.<\/p>\n","protected":false},"author":30,"featured_media":170082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-170081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las empresas y campa\u00f1as m\u00e1s premiadas por su eficacia en 2022<\/title>\n<meta name=\"description\" content=\"Warc presenta el ranking Warc Effective 100, con las campa\u00f1as, agencias y empresas m\u00e1s premiadas por su eficacia en el \u00faltimo a\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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