{"id":169984,"date":"2023-03-17T12:24:24","date_gmt":"2023-03-17T11:24:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=169984"},"modified":"2023-03-17T13:05:56","modified_gmt":"2023-03-17T12:05:56","slug":"yahoo-intera-pmp-de-scope3-en-ssp-para-facilitar-compra-verde","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=169984","title":{"rendered":"Yahoo integra el PMP de Scope3 en su SSP para facilitar la compra verde"},"content":{"rendered":"<p><strong>Yahoo ha firmado un acuerdo con Scope3 para integrar el marketplace privado de medios (PMP) neutro en carbono del segundo en el SSP de Yahoo, de tal manera que agencias y anunciantes puedan encontrar y comprar productos en medios verdes, y asegurar as\u00ed que sus campa\u00f1as de publicidad digital se alinean con sus objetivos de sostenibilidad.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cScope3 proporciona medici\u00f3n de las emisiones de carbono de cada editor dentro del PMP que ahora ofrecemos, creando un camino claro para que los anunciantes inviertan en esas impresiones publicitarias mientras tambi\u00e9n recompensa a los editores que est\u00e1n transitando hacia una huella de carbono m\u00e1s baja con una mayor demanda para su cadena\u201d, ha explicado <strong>Elizabeth Herbst-Brady<\/strong>, <em>chief revenue officer<\/em> de <strong>Yahoo<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El marketplace de Scope3, tambi\u00e9n conocido como Green Media Products, permite medir las emisiones de carbono de toda la cadena de suministro de la publicidad digital. <strong>Con la integraci\u00f3n de su marketplace al SSP de Yahoo, las compa\u00f1\u00edas podr\u00e1n comprar espacio publicitario en aquellos editores m\u00e1s verdes.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAl ofrecer acceso a Green Media Products de Scope3 directamente en la plataforma, Yahoo da a marcas de todo el mundo una forma simple y estandarizada de cambiar su comportamiento de compra a favor de medios m\u00e1s sostenibles mientras ayuda a asegurar que los editores responsables contin\u00faan prosperando\u201d, ha resumido <strong>Brenda Tuohig<\/strong>,<em> head of global and strategic partnerships<\/em> en <strong>Scope3<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El nuevo PMP de Scope3 est\u00e1 ya disponible a nivel global para cualquier plataforma DSP conectada con el SSP de Yahoo.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketplace de Scope3, tambi\u00e9n conocido como Green Media Products, permite medir las emisiones de carbono de toda la cadena de suministro de la publicidad digital. Con la integraci\u00f3n de su marketplace al SSP de Yahoo, las compa\u00f1\u00edas podr\u00e1n comprar espacio publicitario en aquellos editores m\u00e1s verdes. <\/p>\n","protected":false},"author":29,"featured_media":169991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[324,2341],"class_list":["post-169984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-compra-programatica","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yahoo integra el PMP de Scope3 en su SSP para facilitar la compra verde<\/title>\n<meta name=\"description\" content=\"Yahoo ha firmado un acuerdo con Scope3 para integrar el marketplace privado de medios (PMP) neutro en carbono del segundo en el SSP de 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