{"id":169909,"date":"2023-03-16T12:51:03","date_gmt":"2023-03-16T11:51:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=169909"},"modified":"2023-03-16T15:27:33","modified_gmt":"2023-03-16T14:27:33","slug":"el-negocio-global-de-snack-kellogg-pasara-a-llamarse-kellanova","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=169909","title":{"rendered":"El negocio global de snack de Kellogg pasar\u00e1 a llamarse Kellanova"},"content":{"rendered":"

Kellogg Co ha revelado las nuevas identidades corporativas y visuales de sus dos divisiones comerciales, tras la separaci\u00f3n anunciada el a\u00f1o pasado. El negocio global de snacks y cereales se llamar\u00e1 Kellanova, mientras que el negocio de cereales en Am\u00e9rica del Norte ser\u00e1 WK Kellogg Co.\u00a0<\/b><\/p>\n

Las marcas de Kellanova representan alrededor del 80% de las ventas de Kellogg<\/b>. Tiene el objetivo de ser una potencia global de snacks. En su cartera de marcas, est\u00e1n Pringles, Cheez-It, Pop-Tarts, Kellogg\u2019s Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR y Eggo.\u00a0<\/span><\/p>\n

Tambi\u00e9n Kellanova gestionar\u00e1 un conjunto de marcas internacionales de cereales, entre ellas, Kellogg\u2019s, Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops y Crunchy Nut.<\/span><\/p>\n

\u201cEl nombre Kellanova se\u00f1ala la ambici\u00f3n de la empresa para el futuro, bas\u00e1ndose en el s\u00f3lido valor de la marca y el legado construido durante los \u00faltimos 117 a\u00f1os como Kellogg Company\u201d, ha comunicado <\/span>Steve Cahillane,<\/b> presidente y director ejecutivo de Kellogg Company, y futuro presidente y director ejecutivo de Kellanova. <\/span>Y a\u00f1adi\u00f3 que <\/span>\u201cel logotipo de Kellanova conserva la ic\u00f3nica \u2018K\u2019 de Kellogg Company<\/b> para conectarse intencionalmente con nuestra herencia y la base s\u00f3lida que nos llev\u00f3 a donde estamos hoy\u201d .<\/span><\/p>\n

El negocio de cereales de Am\u00e9rica del Norte, <\/span>WK Kellogg Co,<\/b> cuenta con la marcas Frosted Flakes, Froot Loops, Mini-Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi y Bear Naked, entre otras. El nombre de WK Kellogg Co rinde homenaje al fundador de la compa\u00f1\u00eda.<\/span><\/p>\n

Las principales agencias de publicidad de Kellogg incluyen a <\/span>Leo Burnett<\/b>, que controla la mayor\u00eda de las principales marcas. Pringles est\u00e1 gestionada por <\/span>Grey <\/b>de. <\/span>Starcom<\/b>, la agencia de medios de la compa\u00f1\u00eda en EEUU.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La marca Kellogg\u00b4s permanecer\u00e1 en el envase de los productos de ambas compa\u00f1\u00edas en todo el mundo.<\/p>\n","protected":false},"author":30,"featured_media":169910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225],"class_list":["post-169909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding"],"acf":[],"yoast_head":"\nEl negocio global de snack Kellogg pasar\u00e1 a llamarse Kellanova<\/title>\n<meta name=\"description\" content=\"La marca \u2018Kellogg\u00b4s\u2019 permanecer\u00e1 en el envase de los productos de ambas compa\u00f1\u00edas en todo el mundo, seg\u00fan la empresa\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=169909\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El negocio global de snack Kellogg pasar\u00e1 a llamarse Kellanova\" \/>\n<meta property=\"og:description\" content=\"La marca \u2018Kellogg\u00b4s\u2019 permanecer\u00e1 en el envase de los productos de ambas compa\u00f1\u00edas en todo el mundo, seg\u00fan la empresa\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=169909\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-16T11:51:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-16T14:27:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/20230315_kellogg_3x2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"765\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169909#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169909\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"El negocio global de snack de Kellogg pasar\u00e1 a llamarse Kellanova\",\"datePublished\":\"2023-03-16T11:51:03+00:00\",\"dateModified\":\"2023-03-16T14:27:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169909\"},\"wordCount\":307,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169909#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/20230315_kellogg_3x2.jpg\",\"keywords\":[\"branding\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169909\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=169909\",\"name\":\"El negocio global de snack Kellogg pasar\u00e1 a llamarse Kellanova\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169909#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169909#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/20230315_kellogg_3x2.jpg\",\"datePublished\":\"2023-03-16T11:51:03+00:00\",\"dateModified\":\"2023-03-16T14:27:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"La marca \u2018Kellogg\u00b4s\u2019 permanecer\u00e1 en el envase de los productos de ambas compa\u00f1\u00edas en todo el mundo, seg\u00fan la empresa\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169909#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=169909\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169909#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/20230315_kellogg_3x2.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/20230315_kellogg_3x2.jpg\",\"width\":765,\"height\":510},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169909#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El negocio global de snack de Kellogg pasar\u00e1 a llamarse Kellanova\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El negocio global de snack Kellogg pasar\u00e1 a llamarse Kellanova","description":"La marca \u2018Kellogg\u00b4s\u2019 permanecer\u00e1 en el envase de los productos de ambas compa\u00f1\u00edas en todo el mundo, seg\u00fan la empresa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=169909","og_locale":"es_ES","og_type":"article","og_title":"El negocio global de snack Kellogg pasar\u00e1 a llamarse Kellanova","og_description":"La marca \u2018Kellogg\u00b4s\u2019 permanecer\u00e1 en el envase de los productos de ambas compa\u00f1\u00edas en todo el mundo, seg\u00fan la empresa","og_url":"https:\/\/ipmark.com\/?p=169909","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-03-16T11:51:03+00:00","article_modified_time":"2023-03-16T14:27:33+00:00","og_image":[{"width":765,"height":510,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/20230315_kellogg_3x2.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=169909#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=169909"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"El negocio global de snack de Kellogg pasar\u00e1 a llamarse Kellanova","datePublished":"2023-03-16T11:51:03+00:00","dateModified":"2023-03-16T14:27:33+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=169909"},"wordCount":307,"image":{"@id":"https:\/\/ipmark.com\/?p=169909#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/20230315_kellogg_3x2.jpg","keywords":["branding"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=169909","url":"https:\/\/ipmark.com\/?p=169909","name":"El negocio global de snack Kellogg pasar\u00e1 a llamarse Kellanova","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=169909#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=169909#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/20230315_kellogg_3x2.jpg","datePublished":"2023-03-16T11:51:03+00:00","dateModified":"2023-03-16T14:27:33+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"La marca \u2018Kellogg\u00b4s\u2019 permanecer\u00e1 en el envase de los productos de ambas compa\u00f1\u00edas en todo el mundo, seg\u00fan la empresa","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=169909#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=169909"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=169909#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/20230315_kellogg_3x2.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/20230315_kellogg_3x2.jpg","width":765,"height":510},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=169909#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"El negocio global de snack de Kellogg pasar\u00e1 a llamarse Kellanova"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/169909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169909"}],"version-history":[{"count":6,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/169909\/revisions"}],"predecessor-version":[{"id":169947,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/169909\/revisions\/169947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/169910"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}