{"id":169674,"date":"2023-03-13T16:32:25","date_gmt":"2023-03-13T15:32:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=169674"},"modified":"2023-03-13T16:32:25","modified_gmt":"2023-03-13T15:32:25","slug":"nos-mueve-la-vida-campana-de-cinfa-en-la-estacion-de-atocha-de-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=169674","title":{"rendered":"&#8216;Nos mueve la vida&#8217;, campa\u00f1a de Cinfa en la Estaci\u00f3n de Atocha de Madrid"},"content":{"rendered":"<p>El Paseo Moneo del AVE, en la Estaci\u00f3n de Atocha de Madrid acoge, desde el 1 de marzo hasta el 31 de este mes, una exposici\u00f3n solidaria de 14 fotograf\u00edas del libro \u201c<a href=\"https:\/\/lnkd.in\/dx2AQci4\">La mirada del paciente<\/a>\u201d, que el laboratorio farmac\u00e9utico Cinfa ha puesto en marcha en colaboraci\u00f3n con la agencia Wavemaker, encargada de la gesti\u00f3n del espacio. El objetivo de esta acci\u00f3n es <strong>dar a conocer la realidad de los pacientes que, de forma cotidiana, deben lidiar con la enfermedad, y rendir homenaje a aquellos que les acompa\u00f1an en su d\u00eda a d\u00eda<\/strong>, ya sean familiares, cuidadores o asociaciones de pacientes.<\/p>\n<p>De esta forma, los miles de viajeros que transitan cada d\u00eda por el Paseo Moneo podr\u00e1n ver estas im\u00e1genes y leer extractos de los textos que estas im\u00e1genes inspiraron a diferentes personalidades del mundo de la cultura, la comunicaci\u00f3n, la ciencia y el deporte de nuestro pa\u00eds. Es el caso de <strong>la escritora Carmen Posadas, el cocinero Ram\u00f3n Freixa, el jugador de baloncesto Ricky Rubio, el ex jugador y entrenador de f\u00fatbol Juan Carlos Unz\u00fae, afectado por ELA, o la directora de cine Isabel Coixet<\/strong>, entre otros, quienes quisieron mostrar su apoyo a los pacientes a trav\u00e9s de un relato \u00edntimo y muy personal.<\/p>\n<p>La instalaci\u00f3n de esta acci\u00f3n solidaria incluye las <strong>paredes y b\u00f3vedas del Pasillo Moneo, as\u00ed como cien metros de barandilla de la cinta transportadora<\/strong>, personalizada con el mensaje Historias con alma. Adem\u00e1s, a lo largo de la exposici\u00f3n, los viajeros son testigos de los mensajes de superaci\u00f3n y resiliencia de varios pacientes, que se emiten en formato audiovisual en varias pantallas digitales.<\/p>\n<p>\u00abLa mirada del paciente\u2019 es una iniciativa solidaria con la que tratamos de ponernos en la piel de los pacientes, sin endulzar su realidad y mostr\u00e1ndola a trav\u00e9s de la belleza de las im\u00e1genes y de las palabras. Ahora, hemos decidido llevarla a un espacio donde miles de personas pasan cada d\u00eda, y donde las historias de estas personas tendr\u00e1n la visibilidad que se merecen\u201d, se\u00f1ala <strong>Enrique Ordieres, presidente de Cinfa<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-169692 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/GLOBAL-cinfa-atocha-045.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/GLOBAL-cinfa-atocha-045.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/GLOBAL-cinfa-atocha-045-300x200.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/GLOBAL-cinfa-atocha-045-768x513.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/GLOBAL-cinfa-atocha-045-100x67.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/GLOBAL-cinfa-atocha-045-310x207.jpg 310w, https:\/\/ipmark.com\/wp-content\/uploads\/GLOBAL-cinfa-atocha-045-24x16.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/GLOBAL-cinfa-atocha-045-36x24.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/GLOBAL-cinfa-atocha-045-48x32.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/GLOBAL-cinfa-atocha-045-600x401.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un total de 14 ventanales gigantes y pantallas digitales exhiben, hasta el pr\u00f3ximo 31 de marzo, el mensaje \u201cNos mueve la vida\u201d, con el que Cinfa da a conocer la realidad de los pacientes que, de forma cotidiana, tienen que lidiar con la enfermedad.<\/p>\n","protected":false},"author":14,"featured_media":169691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6115],"class_list":["post-169674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-publicidad-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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