{"id":169600,"date":"2023-03-10T13:03:10","date_gmt":"2023-03-10T12:03:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=169600"},"modified":"2023-03-10T13:09:52","modified_gmt":"2023-03-10T12:09:52","slug":"dentsu-compra-tag","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=169600","title":{"rendered":"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n"},"content":{"rendered":"<p><strong>Grupo Dentsu ha firmado un acuerdo definitivo con Advent International para la compra de Tag Worldwide Holdings Ltd., la compa\u00f1\u00eda detr\u00e1s de la marca Tag, especializada en soluciones de marketing digital omnicanal, con la que prev\u00e9n reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n de Cliente (CT&amp;T).\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado el grupo, la adquisici\u00f3n de Tag ayudar\u00e1 a la estrategia de Dentsu de ofrecer soluciones integradas en la convergencia de marketing, tecnolog\u00eda y consultor\u00eda, uniendo las ofertas del grupo como nunca antes. La infraestructura y los servicios de la compa\u00f1\u00eda con sede en Londres proporcionar\u00e1n, aseguran, <strong>contenido de alta calidad a mayor velocidad y escala en las creatividades; un motor personalizado a escala para la gesti\u00f3n de experiencias de cliente (CXM); y m\u00e1s capacidades para la optimizaci\u00f3n de contenido din\u00e1mico para medios (DCO).\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTag nos permitir\u00e1 escalar nuestro negocio CT&amp;T para clientes globales con una soluci\u00f3n impulsada por la tecnolog\u00eda. Aplicando la personalizaci\u00f3n masiva en nuestras tres l\u00edneas de servicios, crearemos la mejor oferta de creatividad horizontal\u201d, ha destacado <strong>Hiroshi Igarashi<\/strong>, presidente y CEO de <strong>Dentsu Group Inc.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundada en 1972 y propiedad de Advent International desde 2017, <strong>Tag trabaja con 38 de las 100 principales marcas a nivel global<\/strong> en transformar su negocios y capacidades de marketing para entregar contenido a mayor velocidad y escala a trav\u00e9s de m\u00faltiples canales, culturas y regiones. Sus herramientas permiten a las marcas ser m\u00e1s eficientes en procesos y en sostenibilidad, al emplear menos recursos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl mercado est\u00e1 avanzando r\u00e1pidamente hacia los servicios integrados. Los clientes de ambas disfrutar\u00e1n de la combinaci\u00f3n de la producci\u00f3n de contenido global impulsado con tecnolog\u00eda de Tag y las capacidades de consultor\u00eda, tecnolog\u00eda y marketing de Dentsu\u201d, ha se\u00f1alado por su parte <strong>David Kassler,<\/strong> CEO global de <strong>Tag<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Tag continuar\u00e1 operando bajo el mismo nombre dentro del grupo Dentsu<\/strong> y seguir\u00e1 liderada por David Kassler. Los 2.800 empleados de la compa\u00f1\u00eda entrar\u00e1n a formar parte del grupo, y su sede seguir\u00e1 en Londres (Reino Unido). Se espera que la adquisici\u00f3n se complete a finales de 2023.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dentsu anticipa que la compra de Tag acelerar\u00e1 el crecimiento org\u00e1nico de sus ingresos, previendo un incremento de la cifra de negocio de un 3%.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo firma un acuerdo de compra con Advent International para adquirir Tag, especializada en soluciones de marketing digital omnicanal. <\/p>\n","protected":false},"author":29,"featured_media":169603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76,50],"class_list":["post-169600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n<\/title>\n<meta name=\"description\" content=\"El grupo firma un acuerdo de compra con Advent International para adquirir Tag, especializada en soluciones de marketing digital omnicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=169600\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"El grupo firma un acuerdo de compra con Advent International para adquirir Tag, especializada en soluciones de marketing digital omnicanal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=169600\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-10T12:03:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-10T12:09:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/dentsu-compra-tag.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169600#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169600\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n\",\"datePublished\":\"2023-03-10T12:03:10+00:00\",\"dateModified\":\"2023-03-10T12:09:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169600\"},\"wordCount\":407,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169600#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/dentsu-compra-tag.jpg\",\"keywords\":[\"marketing digital\",\"tecnolog\u00eda\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169600\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=169600\",\"name\":\"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169600#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169600#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/dentsu-compra-tag.jpg\",\"datePublished\":\"2023-03-10T12:03:10+00:00\",\"dateModified\":\"2023-03-10T12:09:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"El grupo firma un acuerdo de compra con Advent International para adquirir Tag, especializada en soluciones de marketing digital omnicanal.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169600#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=169600\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169600#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/dentsu-compra-tag.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/dentsu-compra-tag.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=169600#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n","description":"El grupo firma un acuerdo de compra con Advent International para adquirir Tag, especializada en soluciones de marketing digital omnicanal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=169600","og_locale":"es_ES","og_type":"article","og_title":"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n","og_description":"El grupo firma un acuerdo de compra con Advent International para adquirir Tag, especializada en soluciones de marketing digital omnicanal.","og_url":"https:\/\/ipmark.com\/?p=169600","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-03-10T12:03:10+00:00","article_modified_time":"2023-03-10T12:09:52+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/dentsu-compra-tag.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=169600#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=169600"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n","datePublished":"2023-03-10T12:03:10+00:00","dateModified":"2023-03-10T12:09:52+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=169600"},"wordCount":407,"image":{"@id":"https:\/\/ipmark.com\/?p=169600#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/dentsu-compra-tag.jpg","keywords":["marketing digital","tecnolog\u00eda"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=169600","url":"https:\/\/ipmark.com\/?p=169600","name":"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=169600#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=169600#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/dentsu-compra-tag.jpg","datePublished":"2023-03-10T12:03:10+00:00","dateModified":"2023-03-10T12:09:52+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"El grupo firma un acuerdo de compra con Advent International para adquirir Tag, especializada en soluciones de marketing digital omnicanal.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=169600#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=169600"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=169600#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/dentsu-compra-tag.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/dentsu-compra-tag.jpg","width":1140,"height":635,"caption":"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=169600#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Dentsu compra Tag para reforzar su \u00e1rea de Tecnolog\u00eda y Transformaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/169600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169600"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/169600\/revisions"}],"predecessor-version":[{"id":169609,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/169600\/revisions\/169609"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/169603"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}