{"id":16956,"date":"2013-05-28T11:00:17","date_gmt":"2013-05-28T11:00:17","guid":{"rendered":"https:\/\/ipmark.com\/iba-spain-y-latam-buscan-oportunidades-de-negocio-digital-en-latinoamrica\/"},"modified":"2013-05-28T11:00:17","modified_gmt":"2013-05-28T11:00:17","slug":"iba-spain-y-latam-buscan-oportunidades-de-negocio-digital-en-latinoamrica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=16956","title":{"rendered":"IBA Spain y Latam buscan oportunidades de negocio digital en Latinoam\u00e9rica"},"content":{"rendered":"<p>En el acuerdo destacan cinco beneficios para los asociados al IAB Spain que tengan previsto expandir su negocio al mercado latinoamericano:<\/p>\n<p>\u2022 Cesi\u00f3n de un despacho en la sede del IAB correspondiente, a m\u00ednimo coste o gratuito, para empresas interesadas en prospecci\u00f3n de mercado.<\/p>\n<p>\u2022 Facilidad de acceso a los contactos deseados para establecer una agenda comercial, en el caso de estancias en el pa\u00eds que corresponda.<\/p>\n<p>\u2022 Intercambio de informaci\u00f3n mensual: estudios, est\u00e1ndares, libros blancos, etc.<\/p>\n<p><\/b>\u2022 Cartera de ponentes para conferencias y congresos.<\/b><\/p>\n<p>\u2022 Organizaci\u00f3n de un foro anual, con el objetivo de poner en com\u00fan experiencias y proyectos, y fomentar las relaciones comerciales entre empresas asociadas.<\/p>\n<p>El IAB Latam es la comunidad de la industria de la publicidad y la comunicaci\u00f3n digital en Latinoam\u00e9rica, compuesta por los siguientes once asociaciones nacionales: Chile, M\u00e9xico, Per\u00fa, Argentina, Uruguay, Ecuador, Brasil, Colombia y Caribe (Puerto Rico, Jamaica, Rep\u00fablica Dominicana y Trinidad y Tobago). La inversi\u00f3n digital en Latinoam\u00e9rica en 2012 fue de 1.609 millones de d\u00f3lares y los pa\u00edses que m\u00e1s recursos destinaron al sector digital fueron Brasil, 750 millones, M\u00e9xico, 370 millones, y Argentina, 260 millones, seg\u00fan los cap\u00edtulos del IBA de cada pa\u00eds. En Espa\u00f1a la inversi\u00f3n en 2012 ascendi\u00f3 a 885,7 millones de euros (incluida la parte de marketing m\u00f3vil).<\/p>\n<p>El acuerdo se present\u00f3 en Madrid el martes pasado, 21 de mayo, en una rueda de prensa en la que intervinieron Yerka Yukich, directora general del IAB Latam y Chile, y David Segura y Antonio Traugott, presidente y director general, resepctivamente, del del IAB Spain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el acuerdo destacan cinco beneficios para los asociados al IAB Spain que tengan previsto expandir su negocio al mercado<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-16956","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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