{"id":169252,"date":"2023-03-06T12:29:25","date_gmt":"2023-03-06T11:29:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=169252"},"modified":"2023-03-06T14:08:26","modified_gmt":"2023-03-06T13:08:26","slug":"once-presenta-novedades-del-sorteo-mi-dia-en-su-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=169252","title":{"rendered":"ONCE presenta novedades del sorteo \u2018Mi D\u00eda\u2019 en su \u00faltima campa\u00f1a"},"content":{"rendered":"

Todos tenemos una fecha se\u00f1alada en nuestra vida, o varias. El sorteo \u2018M\u00ed d\u00eda\u2019 de la ONCE es una loter\u00eda \u00fanica, diferente en el marcado espa\u00f1ol, ya que el jugador puede elegir una de esas fechas significadas que tienen un valor emocional especial, o simplemente un recuerdo que pervive a lo largo de su vida.<\/b><\/p>\n

Tras su lanzamiento en 2020, \u201cMi d\u00eda\u201d incorpora una serie de novedades que lo hacen m\u00e1s atractivo ya que <\/span>ahora celebra sorteo todos los d\u00edas<\/b> y por s\u00f3lo un euro se pueden ganar hasta 3.000 euros.\u00a0<\/span><\/p>\n

Para dar a conocer las novedades, la ONCE y la campa\u00f1a DDB Espa\u00f1a han lanzado la campa\u00f1a \u2018El sorteo m\u00e1s tuyo\u2019 para \u2018Mi d\u00eda\u2019.\u00a0<\/span><\/p>\n

Esta campa\u00f1a pone en valor, y en clave de humor, el hecho de que existen muchos d\u00edas mundiales dedicados a cosas, objetos y actividades, a priori poco relevantes, ahora \u201ctambi\u00e9n puedes tener tu fecha especial. Por eso ‘Mi D\u00eda’ es el sorteo m\u00e1s tuyo\u201d, recoge el claim de este trabajo de la agencia creativa.\u00a0<\/span><\/p>\n

Este trabajo publicitario est\u00e1 activo desde el pasado 27 de febrero, con presencia en un mix de medios<\/strong> (televisi\u00f3n, cine, radio, internet, gr\u00e1fica y exterior).<\/span><\/p>\n

Aqu\u00ed<\/a>, el enlace para ver el spot de 20 segundos en YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"

DDB Espa\u00f1a ha desarrollado la campa\u00f1a \u2018El sorteo m\u00e1s tuyo\u2019 para dar a conocer las novedades del sorteo \u2018Mi D\u00eda\u2019 de la ONCE, que ahora se celebrar\u00e1 todos los d\u00edas y con un importe de 1 euro.<\/p>\n","protected":false},"author":30,"featured_media":169253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-169252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"\nONCE presenta novedades del sorteo \u2018Mi D\u00eda\u2019 en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"DDB Espa\u00f1a ha desarrollado la campa\u00f1a \u2018El sorteo m\u00e1s tuyo\u2019 para dar a conocer las novedades del sorteo \u2018Mi D\u00eda\u2019 de la ONCE.\" \/>\n<meta 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