{"id":169058,"date":"2023-03-02T11:51:52","date_gmt":"2023-03-02T10:51:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=169058"},"modified":"2023-03-02T15:19:26","modified_gmt":"2023-03-02T14:19:26","slug":"vivesoy-confia-en-rk-people-para-gestion-de-social-media-y-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=169058","title":{"rendered":"Vivesoy conf\u00eda a RK People la gesti\u00f3n de su canal digital y RRSS"},"content":{"rendered":"<p><b>Pascual ha elegido a la agencia RK People para llevar la cuenta de social media y digital de su marca de bebidas vegetales, Vivesoy, tras la celebraci\u00f3n de un concurso, en el que participaron cuatro agencias. Esta marca es la \u00fanica de bebidas vegetales del mercado espa\u00f1ol, con cultivo 100% local.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La categor\u00eda de bebidas vegetales est\u00e1 afrontando una importante transformaci\u00f3n en los \u00faltimos a\u00f1os, con un gran crecimiento tanto en consumidores como en volumen, lo que requerir\u00e1 una fuerte aportaci\u00f3n estrat\u00e9gica y creativa tanto en el posicionamiento de marca como en la aportaci\u00f3n de valor para alcanzar a nuevos targets e innovadoras formas de consumo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con este cliente, RK People refuerza su portfolio de marcas, consolidando su crecimiento en digital y social media. En el \u00faltimo a\u00f1o, la agencia <\/span><b>ha incorporado m\u00e1s de 10 perfiles especializados<\/b><span style=\"font-weight: 400;\"> en estrategia en social media, community management e influencia y creatividad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNo es casualidad que una marca como Vivesoy, 100% nacional, haya elegido una agencia espa\u00f1ola para liderar un impulso en sus canales sociales y digitales\u201d, se\u00f1ala el director general, Jos\u00e9 Luis Salazar de RK People.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RK People Group est\u00e1 formado por tres agencias: <strong>RK People<\/strong>, experta en consultor\u00eda estrat\u00e9gica, creatividad, tecnolog\u00eda y data; <strong>El Cuartel,<\/strong> agencia creativa y estrat\u00e9gica y <strong>S\u00e9ptimo<\/strong>, agencia de branding.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia madrile\u00f1a ser\u00e1 la responsable estrat\u00e9gica y creativa del desarrollo del ecosistema digital y social de la marca de bebidas vegetales.<\/p>\n","protected":false},"author":30,"featured_media":169060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-169058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vivesoy conf\u00eda en RK People para gesti\u00f3n de social media y digital\u00a0<\/title>\n<meta name=\"description\" content=\"La agencia madrile\u00f1a ser\u00e1 la responsable estrat\u00e9gica y creativa del desarrollo del ecosistema digital y social de la marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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