{"id":168869,"date":"2023-02-27T12:24:24","date_gmt":"2023-02-27T11:24:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=168869"},"modified":"2023-02-27T16:36:18","modified_gmt":"2023-02-27T15:36:18","slug":"cristina-diezhandino-directora-global-marketing-del-ano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=168869","title":{"rendered":"La espa\u00f1ola Cristina Diezhandino, elegida Directora Global de Marketing del A\u00f1o"},"content":{"rendered":"<p><strong>Cristina Diezhandino, <em>global chief marketing officer<\/em> de Diageo, se ha convertido en la primera ejecutiva espa\u00f1ola en alzarse con el premio Global Marketer of the Year, que otorga desde 2017 la Federaci\u00f3n Mundial de Anunciantes (WFA).\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El premio Global Marketer of the Year se cre\u00f3 para distinguir anualmente al profesional del marketing que, trabajando en un \u00e1mbito global o regional, haya tenido el mayor impacto en su compa\u00f1\u00eda, en el sector y en la reputaci\u00f3n del marketing entre los consumidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este a\u00f1o el galard\u00f3n ha ido a parar en manos de Cristina Diezhandino, la actual CMO de la firma de espirituosos, cargo que ostenta desde 2020, elegida a ra\u00edz del voto combinado entre 7.000 profesionales de la industria y un <strong>jurado de expertos, presidido por Raja Rajamannar, director general de marketing y comunicaciones de Mastercard y presidente de la WFA.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCristina ha demostrado c\u00f3mo el liderazgo en marketing e innovaci\u00f3n van de la mano y ayudan a construir relevancia de marca\u201d, ha destacado Rajamannar. \u201cAl mismo tiempo, ha obtenido resultados en el terreno de la sostenibilidad con la reducci\u00f3n del packaging de la compa\u00f1\u00eda y ha promovido el talento en el equipo de marketing de Diageo\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon su buen desempe\u00f1o en tan diversas \u00e1reas, demuestra no solo la complejidad que ha alcanzado la tarea del director de marketing, sino tambi\u00e9n c\u00f3mo tener \u00e9xito en un cargo global\u201d, ha a\u00f1adido.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEste premio es muy especial para m\u00ed y lo acepto en nombre de todo el equipo de marketing de Diageo, que ha estado conmigo a la hora de asumir la mentalidad de lo posible, la cual nos da la posibilidad de ser abiertos, de retarnos a nosotros mismos y de seguir avanzando\u201d, ha se\u00f1alado por su parte Cristina Diezhandino.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diezhandino, que <strong>ya estuvo en la relaci\u00f3n de candidatos al premio en 2021<\/strong>, trabaja en Diageo desde 2006, cuando se uni\u00f3 a la compa\u00f1\u00eda como directora mundial de marca de Johnnie Walker. Despu\u00e9s pas\u00f3 a liderar el portfolio de whisky y ginebras. Ha sido tambi\u00e9n directora de marketing e innovaci\u00f3n para \u00c1frica, directora general para Centroam\u00e9rica y Caribe, directora general de la divisi\u00f3n Global Reserve y directora mundial de la categor\u00eda de Scotch y Reservas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comenz\u00f3 su carrera en Unilever en 1989, donde trabaj\u00f3 once a\u00f1os y ocup\u00f3 diferentes cargos del departamento de marketing en Latinoam\u00e9rica, Israel y Espa\u00f1a. Despu\u00e9s, y antes de unirse a Diageo, fue directora de marketing de Allied &amp; Domecq Spirits &amp; Wines.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La actual CMO global de Diageo ha sido nombrada Global Marketer of the Year 2022, premio que concede la Federaci\u00f3n Mundial de Anunciantes (WFA). <\/p>\n","protected":false},"author":29,"featured_media":168871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[2226],"class_list":["post-168869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La espa\u00f1ola Cristina Diezhandino, Directora Global de Marketing del A\u00f1o<\/title>\n<meta name=\"description\" content=\"La 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