{"id":168860,"date":"2023-02-27T12:14:01","date_gmt":"2023-02-27T11:14:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=168860"},"modified":"2023-02-27T16:47:52","modified_gmt":"2023-02-27T15:47:52","slug":"nokia-renueva-su-imagen-por-primera-vez-en-60-anos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=168860","title":{"rendered":"Nokia renueva su imagen por primera vez en 60 a\u00f1os"},"content":{"rendered":"

La tecnol\u00f3gica Nokia ha presentado su nueva identidad visual corporativa, en la antesala del Mobile World Congress 2023, que se celebra del 27 de febrero al 2 de marzo en Barcelona. Se trata del primer rebranding de la marca en cerca de seis d\u00e9cadas, con el objetivo de dejar de ser vinculada a los tel\u00e9fonos m\u00f3viles.<\/b><\/p>\n

El nuevo logotipo consta de cinco formas diferentes que forman la palabra Nokia. El conocido color azul de la marca se ha eliminado por una gama de colores.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

En un comunicado, la compa\u00f1\u00eda busca que se le asocie con esta nueva imagen a<\/span> sus negocios de digitalizaci\u00f3n <\/b>para empresas y su capacidad de innovaci\u00f3n. Los tel\u00e9fonos marca Nokia que existen en la actualidad no son fabricados por la empresa, sino por otra independiente <\/span>HMD<\/b>.\u00a0<\/span><\/p>\n

El principal negocio de la finlandesa se encuentra en su <\/span>rol de proveedor de componentes y soluciones para redes m\u00f3viles.<\/b> \u201cVemos un futuro donde las redes van m\u00e1s all\u00e1 de conectar a personas y cosas. Son adaptables, aut\u00f3nomas y consumible\u201d, ha presentado el presidente y consejero delegado de Nokia, Pekka Lundmark.<\/span><\/p>\n

\"\"<\/p>\n

Nueva estrategia<\/b><\/h3>\n

Nokia tambi\u00e9n ha presentado una actualizaci\u00f3n de su <\/span>estrategia para ganar cuota de mercado<\/b>. Este movimiento incluye capturar nuevas oportunidades m\u00e1s all\u00e1 del sector m\u00f3vil \u201cpara monetizar la propiedad intelectual de la firma seguir invirtiendo en desarrollo e innovaci\u00f3n\u201d.<\/span><\/p>\n

En ese sentido, la empresa busca crear <\/span>m\u00e1s modelos que se demanden por suscripci\u00f3n<\/b> (\u2018as a service\u2019), as\u00ed como ha destacado la necesidad de que las redes de las operadoras de telecomunicaciones integren caracter\u00edsticas como la flexibilidad y la escalabilidad de la nube. Por ello, Nokia ha presentado varias soluciones relacionadas con el 5G, la nube y sus dispositivos de radio.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La compa\u00f1\u00eda filandesa cambia de imagen para dejar de ser asociada a telef\u00f3nos m\u00f3viles. Su negocio se centra en ser proveedor de componentes y soluciones para redes m\u00f3viles.<\/p>\n","protected":false},"author":30,"featured_media":168863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2225,50],"class_list":["post-168860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-tecnologia"],"acf":[],"yoast_head":"\nNokia renueva su imagen por primera vez en 60 a\u00f1os<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda tecnol\u00f3gica filandesa ha cambiado de imagen para dejar de ser asociada a los tradicionales telef\u00f3nos m\u00f3viles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=168860\" \/>\n<meta property=\"og:locale\" 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