{"id":168627,"date":"2023-02-22T12:51:18","date_gmt":"2023-02-22T11:51:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=168627"},"modified":"2023-02-22T12:51:18","modified_gmt":"2023-02-22T11:51:18","slug":"mediasapiens-gestionara-la-inversion-en-medios-de-la-agencia-tibutaria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=168627","title":{"rendered":"MediaSapiens gestionar\u00e1 la inversi\u00f3n en medios de la Agencia Tibutaria"},"content":{"rendered":"<p>MediaSapiens ha sido la agencia de medios seleccionada para la prestaci\u00f3n de los <strong>servicios de compra de espacios en medios de comunicaci\u00f3n y dem\u00e1s soportes publicitarios para la difusi\u00f3n de las campa\u00f1as de publicidad institucional de la Agencia Estatal de la Administraci\u00f3n Tributaria<\/strong>. Manejar\u00e1 un presupuesto que asciende a los 9.700.000 euros.<\/p>\n<p>Las distintas campa\u00f1as previstas tienen por objeto, por un lado, <strong>recordar la finalizaci\u00f3n del plazo para solicitar la ayuda de 200 euros<\/strong>\u00a0facilitando informaci\u00f3n sobre quienes pueden ser beneficiarios y c\u00f3mo deben proceder para su solicitud y, por otro, <strong>sensibilizar a la ciudadan\u00eda sobre la necesidad de cumplir con las obligaciones fiscales<\/strong>, as\u00ed como facilitar el cumplimiento voluntario de las mismas y el pago de impuestos y para crear conciencia social sobre la relevancia que tiene ese cumplimiento de las obligaciones tributarias para el bienestar social.<\/p>\n<p>El mix de medios, multimedia, incluye <strong>televisi\u00f3n, medios gr\u00e1ficos, radio, soportes digitales y redes sociales<\/strong>. Todas las acciones en medios se apoyar\u00e1n con publicidad convencional y en la puesta en marcha de diferentes propuestas especiales\u00a0 de\u00a0 cara\u00a0 a\u00a0 conseguir\u00a0 la\u00a0 m\u00e1xima\u00a0 cobertura, eficacia y notoriedad. Las acciones se llevar\u00e1n a cabo en tres oleadas que se prolongar\u00e1n hasta finales de 2023.<\/p>\n<p>El \u00e1mbito de difusi\u00f3n es la poblaci\u00f3n en general (exceptuando Pa\u00eds Vasco y Navarra).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La adjudicaci\u00f3n de estos contratos, incluidos dentro del actual Acuerdo Marco 2020 para la gesti\u00f3n de todas las campa\u00f1as de publicidad institucional, es uno de los m\u00e1s altos en importe previstos durante este a\u00f1o.<\/p>\n","protected":false},"author":14,"featured_media":168632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-168627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaSapiens gestionar\u00e1 la inversi\u00f3n en medios de la Agencia Tibutaria - 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