{"id":168431,"date":"2023-02-17T12:27:00","date_gmt":"2023-02-17T11:27:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=168431"},"modified":"2023-02-17T12:30:58","modified_gmt":"2023-02-17T11:30:58","slug":"ferrovial-lanza-su-primer-docuserie-the-movers","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=168431","title":{"rendered":"Ferrovial lanza la docuserie \u2018The Movers\u2019"},"content":{"rendered":"<p><b>Ferrovial vuelve a apostar por el contenido, esta vez en un formato docuserie. La empresa de infrastructuras y movilidad quiere mostrar a aquellas personas que hacen posible que el mundo se mueva, en la l\u00ednea de su claim \u201c<\/b><b><i>for a world on the move<\/i><\/b><b>\u201d.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ha lanzado la docuserie <\/span><b>\u2018The Movers\u2019 formada por seis episodios<\/b><span style=\"font-weight: 400;\"> de aproximadamente 10 minutos, que se van a ir publicando a lo largo de los pr\u00f3ximos meses. Cada episodio tiene como protagonista a uno de sus empleados de todo el mundo que explica no solo c\u00f3mo es un d\u00eda en su trabajo, de una manera muy personal y emotiva, comparten qu\u00e9 estudiaron, c\u00f3mo empezaron a trabajar en la empresa, sus mayores retos, y qu\u00e9 les conecta con su profesi\u00f3n y su comunidad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para encontrar a los seis protagonistas se ha realizado <\/span><b>un casting entre todos sus empleados<\/b><span style=\"font-weight: 400;\"> para identificar a perfiles con profesiones originales, diferentes y retadores, pero que adem\u00e1s se sientan c\u00f3modos al compartir su historia delante de la c\u00e1mara.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde Ferrovial se\u00f1alan que \u201cla ingenier\u00eda puede parecer un tema complicado, por ello <\/span><b>queremos acercar los proyectos a trav\u00e9s de la voz de nuestros compa\u00f1eros<\/b><span style=\"font-weight: 400;\">, creando un formato de contenido que entretenga, como ya hemos hecho a trav\u00e9s del podcast o blog. No solo queremos informar, queremos generar inter\u00e9s en los usuarios y poner en valor a las personas y proyectos que est\u00e1n detr\u00e1s de Ferrovial\u201d.\u00a0\u00a0<\/span><\/p>\n<h3><b>Primer cap\u00edtulo: Laura Soler<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El primer episodio de la docuserie <\/span><b>muestra la historia de Laura Soler<\/b><span style=\"font-weight: 400;\">, jefa de obra. Durante su trayectoria profesional, ha tenido la oportunidad de <\/span><b>trabajar en muchos edificios emblem\u00e1ticos de Madrid<\/b><span style=\"font-weight: 400;\">, la ciudad en la que naci\u00f3. Y todo comenz\u00f3 cuando, terminando la carrera de arquitectura t\u00e9cnica, pas\u00f3 a formar parte del equipo de Ferrovial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La primera pieza ya est\u00e1 disponible en la p\u00e1gina web de Ferrovial, YouTube y redes sociales. En menos de una semana, el primer cap\u00edtulo ha conseguido<\/span><b> m\u00e1s de 40 mil visualizaciones en todos los canales digitales.\u00a0<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"\ud83d\udc77\u200d\u2640\ufe0f La arquitectura de Madrid: as\u00ed es definir la ciudad en la que naces | The Movers Ep. 1\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nSpbxp2CHvM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">En los siguientes episodios conoceremos a personas tan interesantes como<\/span><b> Ryan que trabajaba en Webber<\/b><span style=\"font-weight: 400;\">, filial norteamericana, que empez\u00f3 como becario en una obra y actualmente es VP de operaciones de la filial. O bien, a <\/span><b>Gina <\/b><span style=\"font-weight: 400;\">que realiza la g<\/span><b>esti\u00f3n de la comunidad en obras en California<\/b><span style=\"font-weight: 400;\">, atendiendo uno a uno a todas las peticiones de vecinos, comercios y ayuntamientos, un trabajo 24\/7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa acogida del primer episodio internamente ha sido espectacular, especialmente entre los compa\u00f1eros ingenieros y jefes de obra. Nos han dicho que se reconocen en Laura y que les gusta poner en valor su profesi\u00f3n para atraer nuevo talento, pero tambi\u00e9n para que sus familias entiendan su trabajo\u201d.\u00a0 Jos\u00e9 Garc\u00eda Guaita, <\/span><i><span style=\"font-weight: 400;\">digital &amp; content manager.<\/span><\/i><\/p>\n<h3><b><i>Plan Horizon 24, For a world on the move\u00a0<\/i><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En 2020 Ferrovial defini\u00f3 su nuevo claim \u201cFor a world on the move\u201d en sinton\u00eda con el nuevo plan estrat\u00e9gico de la compa\u00f1\u00eda <\/span><b>Horizon 24.<\/b><span style=\"font-weight: 400;\"> Una estrategia para el periodo 2020-2024 que sit\u00faa el <\/span><b>foco prioritario de la compa\u00f1\u00eda en la promoci\u00f3n, construcci\u00f3n y gesti\u00f3n de infraestructuras de transporte sostenibles.<\/b><span style=\"font-weight: 400;\"> Desde entonces, la compa\u00f1\u00eda muestra en cada una de sus comunicaciones el mundo en movimiento.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La docuserie est\u00e1 formada por seis episodios protagonizados por empleados de la compa\u00f1\u00eda por todo el mundo. El primero cuenta la historia de la jefa de obra Laura Soler.<\/p>\n","protected":false},"author":30,"featured_media":168432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[673,2114],"class_list":["post-168431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-branded-content","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ferrovial lanza su primer docuserie \u2018The Movers\u2019<\/title>\n<meta name=\"description\" content=\"La docuserie est\u00e1 formada por seis episodios protagonizados por empleados de la compa\u00f1\u00eda por todo el mundo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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