{"id":168417,"date":"2023-02-17T12:10:26","date_gmt":"2023-02-17T11:10:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=168417"},"modified":"2023-02-17T12:10:26","modified_gmt":"2023-02-17T11:10:26","slug":"hm-y-remondis-crean-una-joint-venture-para-impulsar-la-circularidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=168417","title":{"rendered":"H&#038;M y Remondis crean una &#8216;joint venture&#8217; para impulsar la circularidad"},"content":{"rendered":"<p><strong>La multinacional sueca\u00a0H&amp;M\u00a0y el grupo especializado en la gesti\u00f3n de residuos\u00a0Remondis\u00a0han lanzado conjuntamente la\u00a0compa\u00f1\u00eda independiente Looper Textile Co.,\u00a0con el objetivo de impulsar la circularidad y la sostenibilidad dentro de la industria de la moda. La nueva empresa nace para la recolecci\u00f3n, clasificaci\u00f3n y la venta de prendas y textiles usados, adem\u00e1s de gestionar los textiles no deseados.\u00a0<\/strong><\/p>\n<p>Actualmente,\u00a0<b>menos del 40% de la ropa usada se recoge en Europa<\/b>, por lo que el 60% de los textiles posconsumo van directamente a la basura, se\u00f1ala Emily Bolon , directora ejecutiva de Looper Textile Co., en un comunicado. \u201cAl construir infraestructura y soluciones para la recolecci\u00f3n y clasificaci\u00f3n,\u00a0<b>esperamos dar un paso m\u00e1s hacia la circularidad<\/b>, minimizando as\u00ed el impacto del CO2 y mejorando la eficiencia de los recursos\u201d.<\/p>\n<blockquote><p><strong>El 60% de los textiles posconsumo en Europa van directamente a la basura.<\/strong><\/p><\/blockquote>\n<p>El objetivo de Looper es convertirse en el proveedor preferido de materia prima para\u00a0<b>empresas e innovadores dedicados a la reventa y el reciclaje de textiles.<\/b>\u00a0La compa\u00f1\u00eda est\u00e1 comenzando sus operaciones en Europa y tiene el objetivo de alargar la vida \u00fatil de alrededor de 40 millones de prendas en 2023.<\/p>\n<p>La compa\u00f1\u00eda\u00a0<b>planea innovar dentro de la recolecci\u00f3n y clasificaci\u00f3n de textiles,<\/b>\u00a0por ejemplo, probando nuevos esquemas de recolecci\u00f3n e implementando tecnolog\u00edas de clasificaci\u00f3n automatizadas como el infrarrojo, as\u00ed como tambi\u00e9n lograr una variedad socios en las \u00e1reas de reutilizaci\u00f3n y reciclaje.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-168421\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Looper-logo.jpg\" alt=\"\" width=\"460\" height=\"310\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Looper-logo.jpg 460w, https:\/\/ipmark.com\/wp-content\/uploads\/Looper-logo-300x202.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Looper-logo-100x67.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Looper-logo-24x16.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Looper-logo-36x24.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Looper-logo-48x32.jpg 48w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/p>\n<h2><b>Desarrollo de infraestructura<\/b><\/h2>\n<p>El grupo H&amp;M fue la\u00a0<b>primera empresa de moda en lanzar una iniciativa de recolecci\u00f3n de prendas en todo el mundo en 2013.<\/b>\u00a0Y a trav\u00e9s de su divisi\u00f3n de H&amp;M Co:Lab invirti\u00f3 en empresas que desarrollan tecnolog\u00edas para permitir el reciclaje de textiles.<\/p>\n<p>Con la nueva empresa conjunta, Looper, el grupo sueco participa directamente en el\u00a0<b>desarrollo de la infraestructura necesaria<\/b>\u00a0para cerrar el ciclo de vida de la moda. Remondis es l\u00edder desde hace mucho tiempo en la gesti\u00f3n de residuos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva compa\u00f1\u00eda independiente Looper Textile Co. tiene el objetivo de extender la vida \u00fatil de alrededor 40 millones de prendas durante 2023.<\/p>\n","protected":false},"author":30,"featured_media":168423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6067],"class_list":["post-168417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M y Remondis crean una &#039;joint venture&#039; para impulsar la circularidad<\/title>\n<meta name=\"description\" content=\"La nueva compa\u00f1\u00eda independiente Looper Textile Co.,\u00a0con el objetivo de impulsar la circularidad y la sostenibilidad en el sector textil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=168417\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H&amp;M y Remondis crean una &#039;joint venture&#039; para impulsar la circularidad\" \/>\n<meta property=\"og:description\" content=\"La nueva compa\u00f1\u00eda independiente Looper Textile Co.,\u00a0con el objetivo de impulsar la circularidad y la sostenibilidad en el sector textil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=168417\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-17T11:10:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Looper-red-jacket-big.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=168417#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=168417\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"H&#038;M y Remondis crean una &#8216;joint venture&#8217; para impulsar la circularidad\",\"datePublished\":\"2023-02-17T11:10:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=168417\"},\"wordCount\":362,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=168417#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Looper-red-jacket-big.jpg\",\"keywords\":[\"sostenibilidad\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=168417\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=168417\",\"name\":\"H&M y Remondis crean una 'joint venture' para impulsar la circularidad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=168417#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=168417#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Looper-red-jacket-big.jpg\",\"datePublished\":\"2023-02-17T11:10:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"La nueva compa\u00f1\u00eda independiente Looper Textile Co.,\u00a0con el objetivo de impulsar la circularidad y la sostenibilidad en el sector textil.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=168417#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=168417\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=168417#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Looper-red-jacket-big.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Looper-red-jacket-big.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=168417#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"H&#038;M y Remondis crean una &#8216;joint venture&#8217; para impulsar la circularidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"H&M y Remondis crean una 'joint venture' para impulsar la circularidad","description":"La nueva compa\u00f1\u00eda independiente Looper Textile Co.,\u00a0con el objetivo de impulsar la circularidad y la sostenibilidad en el sector textil.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=168417","og_locale":"es_ES","og_type":"article","og_title":"H&M y Remondis crean una 'joint venture' para impulsar la circularidad","og_description":"La nueva compa\u00f1\u00eda independiente Looper Textile Co.,\u00a0con el objetivo de impulsar la circularidad y la sostenibilidad en el sector textil.","og_url":"https:\/\/ipmark.com\/?p=168417","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-02-17T11:10:26+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Looper-red-jacket-big.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=168417#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=168417"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"H&#038;M y Remondis crean una &#8216;joint venture&#8217; para impulsar la circularidad","datePublished":"2023-02-17T11:10:26+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=168417"},"wordCount":362,"image":{"@id":"https:\/\/ipmark.com\/?p=168417#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Looper-red-jacket-big.jpg","keywords":["sostenibilidad"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=168417","url":"https:\/\/ipmark.com\/?p=168417","name":"H&M y Remondis crean una 'joint venture' para impulsar la circularidad","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=168417#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=168417#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Looper-red-jacket-big.jpg","datePublished":"2023-02-17T11:10:26+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"La nueva compa\u00f1\u00eda independiente Looper Textile Co.,\u00a0con el objetivo de impulsar la circularidad y la sostenibilidad en el sector textil.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=168417#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=168417"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=168417#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Looper-red-jacket-big.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Looper-red-jacket-big.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=168417#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"H&#038;M y Remondis crean una &#8216;joint venture&#8217; para impulsar la circularidad"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/168417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=168417"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/168417\/revisions"}],"predecessor-version":[{"id":168429,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/168417\/revisions\/168429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/168423"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=168417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=168417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=168417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}