{"id":168365,"date":"2023-02-16T13:29:14","date_gmt":"2023-02-16T12:29:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=168365"},"modified":"2023-02-16T15:04:56","modified_gmt":"2023-02-16T14:04:56","slug":"xiaomi-refuerza-la-direccion-de-marketing-y-pr-en-europa-occidental","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=168365","title":{"rendered":"Xiaomi refuerza la direcci\u00f3n de marketing y PR en Europa Occidental"},"content":{"rendered":"

Xiaomi ha nombrado a Jia Wei y Cristina Caricato como sus nuevas<\/b> head of marketing<\/i><\/b> y <\/b>head of PR<\/i><\/b> en Europa Occidental, respectivamente, con el objetivo de ampliar a\u00fan m\u00e1s las capacidades de gesti\u00f3n en la regi\u00f3n.<\/b> La compa\u00f1\u00eda tecnol\u00f3gica no s\u00f3lo busca aumentar el posicionamiento de marca, sino tambi\u00e9n transmitir a los consumidores la importancia de la innovaci\u00f3n dentro de la empresa.<\/b><\/p>\n

El anuncio forma parte de la estrategia de consolidaci\u00f3n y crecimiento de la posici\u00f3n de Xiaomi en el mercado de Europa Occidental, a trav\u00e9s de la promoci\u00f3n de mujeres con probada eficacia en la implementaci\u00f3n y promoci\u00f3n de estrategias efectivas. Esta reducci\u00f3n de la brecha de g\u00e9nero caracteriza la perspectiva sobre el talento y la igualdad que fomenta la organizaci\u00f3n.<\/span><\/p>\n

Jia Wei<\/b><\/h3>\n

Jia Wei <\/b>cuenta con casi una d\u00e9cada de experiencia como<\/span> responsable de marketing y relaciones p\u00fablicas <\/b>en anteriores grandes empresas tecnol\u00f3gicas internacionales. Su trayectoria ha sido r\u00e1pidamente ascendente, pasando de funciones de gesti\u00f3n de proyectos, a directora de cuentas clave y, finalmente, al puesto de directora de marketing y pr.<\/span><\/p>\n

En Xiaomi desde 2019, y seleccionada en 2020 como una de las <\/span>Top 20 CMOs \u2018Marketing Dream Team<\/a>\u2019 seg\u00fan IPMARK<\/b>, ha guiado el departamento de marketing de la empresa en Iberia durante m\u00e1s de tres a\u00f1os y recibe el nombramiento como head of marketing en Europa Occidental, liderando la comunicaci\u00f3n de siete mercados:<\/span> Espa\u00f1a, Portugal, Italia, Francia, Alemania, Reino Unido y Benelux.<\/b> Dentro del departamento de marketing, gestiona y coordina las actividades para las marcas Xiaomi y POCO, distingui\u00e9ndose por su incisividad y liderazgo.\u00a0<\/span><\/p>\n

Cristina Caricato<\/b><\/h3>\n

Licenciada en Ciencias de la Comunicaci\u00f3n por la Universidad Cat\u00f3lica de Mil\u00e1n, <\/span>Cristina Caricato<\/b> trabaj\u00f3 durante ocho a\u00f1os en una importante agencia de comunicaci\u00f3n multinacional. A lo largo de los a\u00f1os, ha ocupado puestos de creciente responsabilidad para clientes de alto perfil en los mercados italiano e internacional, incluidos nombres muy conocidos en tecnolog\u00eda y estilo de vida. Sus capacidades reconocidas en el sector y sus resultados en el desarrollo de estrategias capaces de distinguir a las marcas han contribuido a situarla entre las Mujeres Imparables del pa\u00eds<\/strong>, seg\u00fan Startupitalia.\u00a0<\/span><\/p>\n

Despu\u00e9s de tres a\u00f1os como <\/span>PR manager <\/i><\/b>en Xiaomi Italia,<\/b> recientemente ha sido nombrada head of PR en Europa Occidental, junto con Jia Wei, coordinando las actividades de los pa\u00edses WEU e implementando estrategias de comunicaci\u00f3n unificadas en un mercado en constante evoluci\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La marca sigue consolidando y aumentando su posici\u00f3n en el mercado de la UE, con talento femenino, clave dentro de la compa\u00f1\u00eda.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":168366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-168365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nXiaomi refuerza la direcci\u00f3n de marketing y PR en Europa Occidental<\/title>\n<meta name=\"description\" content=\"La marca sigue consolidando y aumentando su posici\u00f3n en el mercado de la UE, con talento femenino clave dentro de la compa\u00f1\u00eda.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=168365\" 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