{"id":168340,"date":"2023-02-16T13:39:20","date_gmt":"2023-02-16T12:39:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=168340"},"modified":"2023-02-16T13:39:20","modified_gmt":"2023-02-16T12:39:20","slug":"ule-nueva-marca-cosmetica-botanica-shiseido","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=168340","title":{"rendered":"Grupo Shiseido conf\u00eda a Roman el lanzamiento de Ul\u00e9"},"content":{"rendered":"<p>En concreto, la divisi\u00f3n de Brands&amp;Influence de la consultora se encargar\u00e1 de desarrollar un plan de comunicaci\u00f3n 360\u00ba que cubrir\u00e1 y afianzar\u00e1 <strong>el aterrizaje en Espa\u00f1a de la nueva apuesta del grupo cosm\u00e9tico<\/strong>. Para ello, la agencia especialista en el sector de belleza y cosm\u00e9tica, desplegar\u00e1 una estrategia a trav\u00e9s de la generaci\u00f3n de experiencias entre las diferentes audiencias: <strong>medios de comunicaci\u00f3n, <em>influencers<\/em>\u00a0y consumidores<\/strong>.<\/p>\n<p>Los objetivos principales son la consecuci\u00f3n de <em>brand awareness<\/em>, la <strong>creaci\u00f3n de una comunidad de marca para Ul\u00e9<\/strong>, la gesti\u00f3n con\u00a0<em>influencers<\/em>, as\u00ed como el impacto en el consumidor final.<\/p>\n<p><strong>Ainhara Vi\u00f1ar\u00e1s, directora general de Shiseido (Divisi\u00f3n Prestige)<\/strong> en Espa\u00f1a, se\u00f1ala que se siente \u201cmuy emocionada de lanzar Ul\u00e9 en Espa\u00f1a, ya que he tenido la suerte de cocrearla y contribuir a su desarrollo. Hemos elegido a Roman por su amplia experiencia en comunicaci\u00f3n, su expertise y la afinidad con los valores de sostenibilidad de Ul\u00e9, al ser una compa\u00f1\u00eda BCorp\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupo Shiseido conf\u00eda en Roman para el lanzamiento en Espa\u00f1a de su nueva marca de cosm\u00e9tica bot\u00e1nica, nacida a trav\u00e9s de un plan de intraemprendimiento de la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":14,"featured_media":168372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-168340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Shiseido conf\u00eda a Roman el lanzamiento de Ul\u00e9 - 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