{"id":168333,"date":"2023-02-16T11:18:32","date_gmt":"2023-02-16T10:18:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=168333"},"modified":"2023-02-16T15:08:20","modified_gmt":"2023-02-16T14:08:20","slug":"tiktok-testea-su-sistema-de-pago-en-estados-unidos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=168333","title":{"rendered":"TikTok testea su funci\u00f3n de pago en Estados Unidos"},"content":{"rendered":"

TikTok ha comenzado a probar su nuevo servicio de pago dentro de la aplicaci\u00f3n en Estados Unidos. Algunas marcas, como Walmart, Olay o Target, han empezado a testear con esta nueva versi\u00f3n beta de la red social.\u00a0<\/b><\/p>\n

Los perfiles de las marcas cuentan con <\/span>un \u00edcono de una bolsa peque\u00f1a<\/b>, similar al simbolo de Instagram, que muestra varios productos y sus precios. Los usuarios pueden hacer click en los art\u00edculos para obtener m\u00e1s informaci\u00f3n detalla del producto elegido, con fotos o v\u00eddeos, recoge el medio <\/span>AdAge.<\/span><\/i>\u00a0<\/span><\/p>\n

En el caso de la marcas, <\/span>Pacsun, Revolve, Three Little Mingos, KimChi Chic y Willow Boutique<\/b>, los consumidores pueden realizar pedidos dentro de la app ingresando solamente el nombre, n\u00famero de tel\u00e9fono, direcci\u00f3n e informaci\u00f3n bancaria.\u00a0<\/span><\/p>\n

La Generaci\u00f3n Z, especialmente, est\u00e1 usando la app como motor de b\u00fasqueda. Por ello, el objetivo de esta nueva funci\u00f3n es <\/span>convertir la red social en una plataforma de compra de principio a fin<\/b>, permitiendo que los usuarios que buscan \u2018l\u00e1piz labial\u2019 o \u2018mejor crema para ojos con retinol\u2019, puedan finalizar la compra dentro de TikTok.\u00a0<\/span><\/p>\n

Los j\u00f3venes no son el \u00fanico target, la red social tambi\u00e9n quiere <\/span>atraer usuarios adultos<\/b>\u00a0ya que el a\u00f1o pasado se redujo el n\u00famero de internautas adultos en EEUU. Desde la red social aseguran que la funcionalidad de pago puede ayudar a cambiar la imagen de la app de que es s\u00f3lo para j\u00f3venes.<\/span><\/p>\n

TikTok prob\u00f3 por primera vez las <\/span>compras en directo con Walmart<\/a> en diciembre de 2020<\/b>, y luego anunci\u00f3 su integraci\u00f3n en Shopify. En 2022, la plataforma introdujo varios formatos de anuncios<\/a> que permit\u00edan con opci\u00f3n de compra.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pacsun, Walmart, Olay, Target, Revolve o Willow Boutique, algunas de las marcas que est\u00e1n probando la nueva funcionalidad de la red social.<\/p>\n","protected":false},"author":30,"featured_media":168334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6492,148],"class_list":["post-168333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-commerce","tag-social-media"],"acf":[],"yoast_head":"\nTikTok testea su sistema de pago en Estados Unidos<\/title>\n<meta name=\"description\" content=\"Pacsun, Walmart, Olay, Target, Revolve o Willow Boutique, algunas de las marcas que est\u00e1n probando la nueva funcionalidad de la red social.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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