{"id":168244,"date":"2023-02-15T12:57:41","date_gmt":"2023-02-15T11:57:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=168244"},"modified":"2023-02-15T13:49:18","modified_gmt":"2023-02-15T12:49:18","slug":"google-lanza-beta-android-privacy-sandbox","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=168244","title":{"rendered":"Google lanza la beta de Android Privacy Sandbox"},"content":{"rendered":"<p><strong>Google contin\u00faa avanzando en el desarrollo de herramientas para un ecosistema digital m\u00e1s seguro con la privacidad, tambi\u00e9n en el entorno m\u00f3vil. En este sentido, ha anunciado el lanzamiento de la beta de Android Privacy Sandbox, que permite a las firmas de adtech y a los desarrolladores de aplicaciones probar nuevas tecnolog\u00edas como Topics y FLEDGE.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Android Privacy Sandbox incluye cuatro APIs: <strong>Topics, FLEDGE, informes de atribuci\u00f3n y SDK Runtime<\/strong>. Las tres primeras son adaptaciones de las tecnolog\u00edas desarrolladas en Privacy Sandbox para Chrome. La API de Topics permite una segmentaci\u00f3n b\u00e1sica usando menos identificadores cross-app; la de FLEDGE sirve para el remarketing, mientras que la API de atribuci\u00f3n est\u00e1 dise\u00f1ada para garantizar informes seguros con la privacidad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SDK Runtime es exclusivo para el sistema operativo de Google. Esta API crea un ecosistema independiente que permite ejecutar SDKs de terceros, que garantiza que estos no tengan acceso a datos in-app si no cuentan con el permiso del usuario, una pr\u00e1ctica com\u00fan hasta ahora.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Las pruebas se realizar\u00e1n en dispositivos con Android 13<\/strong>, en un n\u00famero reducido de terminales al principio que ir\u00e1 aumentando con el tiempo. A los usuarios que sean seleccionados para participar en la beta les llegar\u00e1 una notificaci\u00f3n. Si aceptan, en la secci\u00f3n de Ajustes aparecer\u00e1 la opci\u00f3n Privacy Sandbox, desde donde podr\u00e1n ver, gestionar y realizar cambios en los intereses (o temas) que utilizan las apps para mostrarles anuncios personalizados.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Dardo a Apple<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google anunci\u00f3 el proyecto Android Privacy Sandbox en febrero de 2022 y con \u00e9l, no s\u00f3lo el desarrollo de tecnolog\u00edas similares a Chrome Privacy Sandbox para su sistema operativo. Tambi\u00e9n, la desaparici\u00f3n de Google Ad ID, el identificador de dispositivo empleado para segmentar campa\u00f1as de publicidad m\u00f3vil. Lo que ven\u00eda a replicar el movimiento realizado por Apple, cuando decidi\u00f3 restringir el acceso al IDFA.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No obstante, Google podr\u00eda haber cambiado su decisi\u00f3n, seg\u00fan las palabras publicadas por Anthony Chavez, vicepresidente de gesti\u00f3n de producto de Privacy Sandbox, en el post informativo. \u201cAproximaciones directas que no proporcionan alternativas viables da\u00f1an a los desarrolladores de aplicaciones. Y tampoco funcionan para la privacidad de los usuarios, llevando a formas menos privadas de monitorizar usuarios como la t\u00e9cnica de fingerprinting de dispositivos\u201d, <strong style=\"font-weight: 400;\">enlazando a un estudio realizado por ex-ingenieros de Apple,<\/strong><strong> que pone<\/strong><strong style=\"font-weight: 400;\">\u00a0en duda la eficacia de ATT<\/strong> para garantizar la privacidad de los usuarios.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las pruebas se realizar\u00e1n en dispositivos con Android 13, en un n\u00famero reducido de terminales al principio que ir\u00e1 aumentando con el tiempo. <\/p>\n","protected":false},"author":29,"featured_media":168249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[554,50],"class_list":["post-168244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-google","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google lanza la beta de Android Privacy Sandbox -<\/title>\n<meta name=\"description\" content=\"Las pruebas se realizar\u00e1n en dispositivos con Android 13, en un n\u00famero reducido de terminales al principio que ir\u00e1 aumentando con el tiempo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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