{"id":168236,"date":"2023-02-15T12:33:32","date_gmt":"2023-02-15T11:33:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=168236"},"modified":"2023-02-15T17:05:56","modified_gmt":"2023-02-15T16:05:56","slug":"el-touroperador-catai-estrena-nueva-identidad-visual","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=168236","title":{"rendered":"El touroperador Catai estrena nueva identidad visual"},"content":{"rendered":"<p><b>\u00c1voris Corporaci\u00f3n Empresarial ha presentado la nueva imagen de su marca ic\u00f3nica Catai, turoperador de grandes viajes en los cinco continentes, especialista en Asia, Am\u00e9rica y \u00c1frica. La renovada identidad visual, creada por CBA Design, pone en valor el recorrido de la marca desde la imaginaci\u00f3n, la innovaci\u00f3n y la distinci\u00f3n.\u00a0<\/b><\/p>\n<figure id=\"attachment_168239\" aria-describedby=\"caption-attachment-168239\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-168239\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/catai-4.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/catai-4.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-4-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-4-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-4-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-4-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-4-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-4-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-4-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-168239\" class=\"wp-caption-text\">Antes y Ahora.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Fundada la compa\u00f1\u00eda en 1981 por <\/span><b>Matilde Torres<\/b><span style=\"font-weight: 400;\">, encargada de elegir el nombre de la marca por su \u201cpasi\u00f3n hacia los imperios asi\u00e1ticos y el arte que guardaban\u201d. Durante m\u00e1s de 40 a\u00f1os,<\/span><b> la marca ha sabido mantener los valores y los atributos de su imagen<\/b><span style=\"font-weight: 400;\"> \u201cpero los tiempos cambian y las empresas han de renovarse\u201d, ha detallado el director general, Ra\u00fal Serrano, durante una rueda de prensa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo es \u201cevolucionar la marca Catai poniendo en valor aquellos atributos que la hacen especial y, sobre todo, convertirla en una compa\u00f1\u00eda emocional, \u00fanica e irrepetible\u201d, ha a\u00f1adido el director general. <\/span><b>Se busca reforzar la propuesta de valor de la marca,<\/b><span style=\"font-weight: 400;\"> ganando en consistencia y estableciendo un territorio de expresi\u00f3n propio.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-168238\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Catai-3.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Catai-3.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/Catai-3-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Catai-3-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Catai-3-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Catai-3-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Catai-3-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Catai-3-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Catai-3-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">La nueva identidad visual llega con el mensaje<\/span><b> \u2018Descubre el mundo que imaginas\u2019<\/b><span style=\"font-weight: 400;\">, para impulsar la nueva plataforma estrat\u00e9gica. El nuevo lenguaje se articula desde la creaci\u00f3n de un logotipo contundente, recoge la compa\u00f1\u00eda en un comunicado. El <\/span><b>estilo tipogr\u00e1fico, paleta crom\u00e1tica y propuesta fotogr\u00e1fica <\/b><span style=\"font-weight: 400;\">adquieren mayor protagonismo y se expanden a lo largo de todos los puntos de contacto de Catai y sus viajeros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La marca cuenta con la colaboraci\u00f3n de los especialistas en fotograf\u00eda documental <\/span><b>The Raw Society<\/b><span style=\"font-weight: 400;\"> para captar im\u00e1genes exclusivas, bajo la mirada de Catai.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-168237\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/catai-2.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/catai-2.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-2-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-2-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-2-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-2-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-2-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-2-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/catai-2-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el nuevo claim \u2018Descubre el mundo que imaginas\u2019, Catai rinde homenaje a sus ra\u00edces y pone en valor todo aquello que le convierte en una marca comprometida e innovadora.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":168240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2225],"class_list":["post-168236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding"],"acf":[],"yoast_head":"<!-- This site is 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