{"id":167940,"date":"2023-02-10T13:30:56","date_gmt":"2023-02-10T12:30:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=167940"},"modified":"2023-02-10T14:17:19","modified_gmt":"2023-02-10T13:17:19","slug":"inversion-publicitaria-crecio-en-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=167940","title":{"rendered":"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 millones"},"content":{"rendered":"<p><strong>En 2022, la inversi\u00f3n publicitaria alcanz\u00f3 los 6.523 millones de euros, un 2,5% m\u00e1s alto que lo invertido en 2021, aunque todav\u00eda resulta un 2,4% inferior a lo dedicado en 2019, a\u00f1o anterior a la crisis sanitaria. Por medios, contin\u00faan acaparando mayor inversi\u00f3n los medios digitales, que ya representan un 56,6% del total de inversi\u00f3n gestionado.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos del Estudio de \u00cdndice de inversi\u00f3n publicitaria i2p de Arce Media, en el \u00faltimo a\u00f1o, la inversi\u00f3n publicitaria ascendi\u00f3 a los 6.523 millones de euros, un 2,5% m\u00e1s respecto a 2021, aunque un 2,4% inferior a lo destinado en 2019. <strong>Durante 2022, aparecieron m\u00e1s anunciantes (un 7,2% m\u00e1s de marcas activas), pero con una partida publicitaria media un 5,8% inferior<\/strong> comparado con la media de inversi\u00f3n por marca del a\u00f1o anterior.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"19892ca1-732c-4c6c-9440-2fb35d34c570\" data-type=\"interactive\" data-title=\"INVERSI\u00d3N PUBLICITARIA 2022 POR MEDIOS\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Medios tradicionales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La inversi\u00f3n en medios tradicionales, que representan una cuota del 43,4%, se redujo un 0,3% hasta los 2.828,6 millones de euros, un 18,4% inferior a lo registrado en 2019. Aumenta el n\u00famero de marcas activas un 5,9%, pero tambi\u00e9n se reduce el presupuesto medio en un 5,9%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed, destacan los incrementos de la inversi\u00f3n vistos en Cine (47,1%), Exterior (18,1%) y Radio (7,7%). De nuevo, vuelve a caer en Televisi\u00f3n (-3,7%) y Dominicales (-1,5%).\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"0d7900aa-c446-4e92-acc5-58104270d75a\" data-type=\"interactive\" data-title=\"INVERSI\u00d3N DIGITAL EN MEDIOS TRADICIONALES\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<h2>Medios digitales<\/h2>\n<p><span style=\"font-weight: 400;\">En medios digitales, que suponen ya m\u00e1s de la mitad de la inversi\u00f3n total, la partida aument\u00f3 un 4,7%, situ\u00e1ndose en los 3.694,4 millones de euros, un 14,8% m\u00e1s respecto a lo gestionado un a\u00f1o antes de la crisis sanitaria. Sube un 12,2% el n\u00famero de marcas activas y, de nuevo, desciende la partida media gestionada, esta vez en un 6%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencers (6,2%), Redes sociales (6,1%) y B\u00fasqueda (4,5%) son los medios digitales que han visto aumentada su inversi\u00f3n en 2022, siendo Clasificados digitales la \u00fanica que desciende (-3,1%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Respecto a la cuota de inversi\u00f3n, a pesar del continuado descenso de la inversi\u00f3n en televisi\u00f3n, este sigue siendo el medio con mayor porcentaje de la tarta: un 27,3%. Le siguen B\u00fasqueda (23%), Redes sociales (15,6%), Prensa (11,2%) y Radio (6,4%).\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Inversi\u00f3n por sectores<\/span><\/h2>\n<div class=\"infogram-embed\" data-id=\"08f600df-1939-4450-ac3e-d7f147de0d95\" data-type=\"interactive\" data-title=\"INVERSI\u00d3N PUBLICITARIA POR SECTOR EN 2022\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script><\/p>\n<p><span style=\"font-weight: 400;\">Varios han sido los sectores que en 2022 destinaron una mayor partida a publicidad. El que m\u00e1s, Arte y Espect\u00e1culos, cuya inversi\u00f3n result\u00f3 un 63,2% m\u00e1s alta que en 2021. Le siguen Viajes y Turismo (47,2%), Medios de comunicaci\u00f3n (33,8%), Servicios p\u00fablicos (33,4%) y Moda y complementos (17,7%). En el lado opuesto, los sectores de Limpieza (-20,6%), Decoraci\u00f3n (-18%), Distribuci\u00f3n (-15,9%), Automoci\u00f3n (-13,4%) y Alimentaci\u00f3n (-13%).\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2022, la inversi\u00f3n publicitaria ascendi\u00f3 a los 6.523 millones de euros, un 2,5% m\u00e1s respecto a 2021, aunque un 2,4% inferior a lo destinado en 2019.<\/p>\n","protected":false},"author":29,"featured_media":167950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[175,2341],"class_list":["post-167940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-inversion-publicitaria","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 mill<\/title>\n<meta name=\"description\" content=\"En 2022, la inversi\u00f3n publicitaria ascendi\u00f3 a los 6.523 millones de euros, un 2,5% m\u00e1s respecto a 2021, aunque un 2,4% menos que en 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=167940\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 mill\" \/>\n<meta property=\"og:description\" content=\"En 2022, la inversi\u00f3n publicitaria ascendi\u00f3 a los 6.523 millones de euros, un 2,5% m\u00e1s respecto a 2021, aunque un 2,4% menos que en 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=167940\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-10T12:30:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T13:17:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/inversion-publicitairia-crece-en-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167940#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167940\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 millones\",\"datePublished\":\"2023-02-10T12:30:56+00:00\",\"dateModified\":\"2023-02-10T13:17:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167940\"},\"wordCount\":415,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167940#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/inversion-publicitairia-crece-en-2022.jpg\",\"keywords\":[\"inversi\u00f3n publicitaria\",\"publicidad\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167940\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=167940\",\"name\":\"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 mill\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167940#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167940#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/inversion-publicitairia-crece-en-2022.jpg\",\"datePublished\":\"2023-02-10T12:30:56+00:00\",\"dateModified\":\"2023-02-10T13:17:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"En 2022, la inversi\u00f3n publicitaria ascendi\u00f3 a los 6.523 millones de euros, un 2,5% m\u00e1s respecto a 2021, aunque un 2,4% menos que en 2019.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167940#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=167940\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167940#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/inversion-publicitairia-crece-en-2022.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/inversion-publicitairia-crece-en-2022.jpg\",\"width\":1140,\"height\":635,\"caption\":\"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 millones\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167940#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 millones\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 mill","description":"En 2022, la inversi\u00f3n publicitaria ascendi\u00f3 a los 6.523 millones de euros, un 2,5% m\u00e1s respecto a 2021, aunque un 2,4% menos que en 2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=167940","og_locale":"es_ES","og_type":"article","og_title":"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 mill","og_description":"En 2022, la inversi\u00f3n publicitaria ascendi\u00f3 a los 6.523 millones de euros, un 2,5% m\u00e1s respecto a 2021, aunque un 2,4% menos que en 2019.","og_url":"https:\/\/ipmark.com\/?p=167940","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-02-10T12:30:56+00:00","article_modified_time":"2023-02-10T13:17:19+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/inversion-publicitairia-crece-en-2022.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=167940#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=167940"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 millones","datePublished":"2023-02-10T12:30:56+00:00","dateModified":"2023-02-10T13:17:19+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=167940"},"wordCount":415,"image":{"@id":"https:\/\/ipmark.com\/?p=167940#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/inversion-publicitairia-crece-en-2022.jpg","keywords":["inversi\u00f3n publicitaria","publicidad"],"articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=167940","url":"https:\/\/ipmark.com\/?p=167940","name":"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 mill","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=167940#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=167940#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/inversion-publicitairia-crece-en-2022.jpg","datePublished":"2023-02-10T12:30:56+00:00","dateModified":"2023-02-10T13:17:19+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"En 2022, la inversi\u00f3n publicitaria ascendi\u00f3 a los 6.523 millones de euros, un 2,5% m\u00e1s respecto a 2021, aunque un 2,4% menos que en 2019.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=167940#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=167940"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=167940#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/inversion-publicitairia-crece-en-2022.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/inversion-publicitairia-crece-en-2022.jpg","width":1140,"height":635,"caption":"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 millones"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=167940#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"La inversi\u00f3n publicitaria creci\u00f3 un 2,5% en 2022, superando los 6.500 millones"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/167940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167940"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/167940\/revisions"}],"predecessor-version":[{"id":167972,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/167940\/revisions\/167972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/167950"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}