{"id":167670,"date":"2023-02-07T13:09:19","date_gmt":"2023-02-07T12:09:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=167670"},"modified":"2023-02-07T17:14:22","modified_gmt":"2023-02-07T16:14:22","slug":"el-live-shopping-de-ikea-empieza-a-emitirse-en-movistar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=167670","title":{"rendered":"El &#8216;live shopping&#8217; de Ikea empieza a emitirse en Movistar+"},"content":{"rendered":"<p><b>La marca sueca celebra el 7 de febrero su primer live shopping &#8216;Ikea en directo&#8217; a trav\u00e9s de Movistar+. Bajo el t\u00edtulo \u2018Novedades que enamoran\u2019 y la tem\u00e1tica de San Valent\u00edn, expertos interioristas de la compa\u00f1\u00eda presentar\u00e1n los art\u00edculos que llegan nuevos a las tiendas.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A partir de ahora todos los eventos live shopping Ikea en directo estar\u00e1n disponibles en Movistar+ (tanto en directo como en diferido), en la secci\u00f3n Apps a la que tienen acceso cerca de dos millones de sus clientes. Esta nueva Living App tambi\u00e9n permite interactuar a trav\u00e9s del chat en directo <strong>usando el mando de la plataforma<\/strong>, y comprar desde la televisi\u00f3n los productos que se muestran en estos eventos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plataforma contar\u00e1 adem\u00e1s con otros contenidos de la marca como consejos de decoraci\u00f3n o podcast sobre hogar y bienestar.<\/span><\/p>\n<p><b>El proyecto de live shopping de Ikea comenz\u00f3 el pasado mes de marzo de 2022<\/b><span style=\"font-weight: 400;\"> con un objetivo claro: estar m\u00e1s cerca de los usuarios y ser cada vez m\u00e1s accesibles. En palabras de Gabriel Ladaria, <\/span><i><span style=\"font-weight: 400;\">director de marketing &amp; Insights <\/span><\/i><span style=\"font-weight: 400;\">de la compa\u00f1\u00eda en Espa\u00f1a. \u201cSeguimos adapt\u00e1ndonos a las necesidades de nuestros clientes y a los h\u00e1bitos de compra de las nuevas generaciones para dise\u00f1ar nuevos formatos que nos permitan llegar a la poblaci\u00f3n de una forma mucho m\u00e1s funcional y especializada\u201d, se\u00f1ala. Esta experiencia ha reunido desde su lanzamiento<b> a casi 800 mil espectadores en directo.<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este canal se ubica en una<\/span><a href=\"https:\/\/www.ikea.com\/es\/es\/live-shopping\/\"><span style=\"font-weight: 400;\"> landing de la web<\/span><\/a><span style=\"font-weight: 400;\"> y supone la primera incursi\u00f3n de la marca sueca en el territorio live shopping. Los eventos se retransmiten en directo en la web de Ikea, en sus perfiles sociales de\u00a0 Facebook e Instagram, as\u00ed como en Movistar Plus+, y en diferido en la web y en YouTube. Este formato se enmarca en la estrategia de la compa\u00f1\u00eda por la accesibilidad en la que viene centrando sus planes de negocio y diversificaci\u00f3n, con la puesta en marcha en los \u00faltimos a\u00f1os de diferentes formatos digitales y f\u00edsicos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tinkle, la agencia de pr, y MRM, de marketing relacional, las agencias colaboradores en el desarrollo de eta campa\u00f1a de Ikea en directo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El proyecto de live shopping \u201cIkea en directo\u201d arranc\u00f3 el a\u00f1o pasado y ya lleva m\u00e1s de 15 episodios. Cerca de 800.000 de espectadores desde su lanzamiento.<\/p>\n","protected":false},"author":30,"featured_media":167672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6397],"class_list":["post-167670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-live-shopping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El &#039;live shopping&#039; de Ikea empieza a emitirse en Movistar+<\/title>\n<meta name=\"description\" content=\"El live shopping \u201cIkea en directo\u201d arranc\u00f3 een 2022 ya lleva m\u00e1s de 15 episodios. 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