{"id":167604,"date":"2023-02-06T11:43:04","date_gmt":"2023-02-06T10:43:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=167604"},"modified":"2023-02-06T16:07:47","modified_gmt":"2023-02-06T15:07:47","slug":"agencia-creativa-in-house-bbva-lider-diseno-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=167604","title":{"rendered":"La agencia creativa in-house de BBVA, l\u00edder en dise\u00f1o interno a nivel global"},"content":{"rendered":"<p><strong>BBVA Creative, el departamento de dise\u00f1o in-house de la entidad financiera, lidera la clasificaci\u00f3n global de mejores grupos de dise\u00f1o interno para marcas que realiza cada a\u00f1o World Brand Design Society.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">BBVA Creative es la agencia creativa in-house de BBVA. Desde hace m\u00e1s de una d\u00e9cada, el \u00e1rea de dise\u00f1o interno de la entidad financiera lleva dando soporte a la compa\u00f1\u00eda en todos los pa\u00edses donde opera. Su objetivo es fortalecer la marca BBVA a nivel global y local, aportando valor estrat\u00e9gico y sumando poder creativo a la comunicaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2023, el equipo interno de dise\u00f1o de BBVA lidera el ranking de este tipo de \u00e1reas dentro de las marcas que realiza a\u00f1o tras a\u00f1o World Brand Design Society, aunque este a\u00f1o ha sido la primera vez que la organizaci\u00f3n hac\u00eda p\u00fablico el ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La entidad sin \u00e1nimo de lucro fundada en 2008 tambi\u00e9n entrega de forma anual los Premios WBDS, galardones que distinguen cada a\u00f1o el talento de agencias globales, agencias in-house, departamentos de dise\u00f1o y creativos freelance a nivel global.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este a\u00f1o, <strong>BBVA Creative ha obtenido una plata por la campa\u00f1a \u2018Juntos, creando oportunidades\u2019, un bronce por el uso de uno de los elementos identitarios clave de la marca como es el \u2018Ascender\u2019 y una menci\u00f3n de honor por el dise\u00f1o de los vinilos del plan de ahorro energ\u00e9tico que BBVA ofrece a sus clientes.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, en 2022 la WBDS puso en valor el trabajo de la agencia in-house de la entidad financiera, logrando un trofeo con la campa\u00f1a \u2018Las oportunidades las creamos entre todos\u2019, impulsada por el \u00e1rea de marketing de BBVA, para dar visibilidad a la importancia de las pymes en la reconstrucci\u00f3n post-pandemia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El pasado mes de noviembre el Foro de Agencias In-House (IHAF, por sus siglas en ingl\u00e9s) premi\u00f3 a BBVA Creative por las creatividades tridimensionales que ha desarrollado para las campa\u00f1as publicitarias de BBVA. Adem\u00e1s, la campa\u00f1a de comunicaci\u00f3n de sostenibilidad recibi\u00f3 una Plata y la cuenta de TikTok sobre sostenibilidad y salud financiera, una menci\u00f3n de honor.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBVA Creativa lidera el ranking de mejores agencias creativas in-house para marcas de la World Brand Design Society. <\/p>\n","protected":false},"author":29,"featured_media":167606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225],"class_list":["post-167604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La agencia creativa in-house de BBVA, l\u00edder en dise\u00f1o interno<\/title>\n<meta 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