{"id":167568,"date":"2023-02-03T13:58:29","date_gmt":"2023-02-03T12:58:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=167568"},"modified":"2023-02-03T15:19:25","modified_gmt":"2023-02-03T14:19:25","slug":"levis-inicia-la-celebracion-del-150-aniversario-de-sus-iconicos-vaqueros","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=167568","title":{"rendered":"Levi&#8217;s inicia la celebraci\u00f3n del 150 aniversario de sus ic\u00f3nicos vaqueros"},"content":{"rendered":"<p><b>Levi\u2019s celebrar\u00e1 a lo largo de todo el a\u00f1o el 150 aniversario de su ic\u00f3nica prenda: los <a href=\"https:\/\/ipmark.com\/levis-celebra-el-150-aniversario-de-sus-iconicos-vaqueros-501\/\">vaqueros 501<\/a>. Con la campa\u00f1a <\/b><b><i>The Greatest Story Ever Worn<\/i><\/b><b> (<\/b><b><i>La mejor historia jam\u00e1s llevada<\/i><\/b><b>), la marca da el pistoletazo de salida a la celebraci\u00f3n del aniversario a lo largo de 2023.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Esta campa\u00f1a, creada<strong> Droga5<\/strong>, cuentra adem\u00e1s con tres cortometrajes, dirigidos por Martin de Thurah y Melina Matsoukas, que exploran historias reales de todo el mundo para celebrar el aniversario. Se busca reivindicar el papel de la prenda en distintos momentos de la historia, culturales y personales, con el fin de inspirar a las nuevas generaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La primera pieza de base hist\u00f3rica, <\/span><b><i>Precious Cargo<\/i><\/b><span style=\"font-weight: 400;\">, comparte la historia de c\u00f3mo los vaqueros 501 llegaron a Kingston, <strong>Jamaica<\/strong>, en los a\u00f1os 70 y c\u00f3mo Jamaica los transform\u00f3 e hizo suyos de una marera \u00fanica. Dirigida por <strong>Melina Matsoukas y rodada por Bradford Young,<\/strong> director de fotograf\u00eda nominado a los premios de la Academia, la pel\u00edcula es una exploraci\u00f3n festiva de una isla cuyo estilo, ritmo y alma caracter\u00edsticos han resonado en todo el mundo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLos primeros anuncios de Levi&#8217;s fueron algunos de los que me inspiraron para dedicarme al cine comercial. Siempre me atraen las marcas y los creativos que apuestan por la narraci\u00f3n aut\u00e9ntica y, con esta pieza, hemos podido rendir homenaje a una peque\u00f1a pero poderosa parte de la historia\u201d, indica Melina Matsoukas.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"One Influential Island in the Greatest Story Ever Worn | Precious Cargo Trailer | Levi&#039;s\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xf2TN9be_fM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La segunda pieza, <\/span><b><i>Fair Exchange<\/i><\/b><span style=\"font-weight: 400;\">, narra la historia de un j\u00f3ven que cambi\u00f3 la vaca de su familia por un par de 501, para consternaci\u00f3n de los suyos. <strong>Dirigida por Martin de Thurah y rodada por el aclamado director de fotograf\u00eda Kasper Tuxen<\/strong>, un fr\u00edo invierno georgiano es el tel\u00f3n de fondo de un film que presenta los vaqueros 501 como el s\u00edmbolo de los sue\u00f1os que nos mueven.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"One Fair Exchange in the Greatest Story Ever Worn | Fair Exchange Trailer | Levi&#039;s\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/vB_aaajSrXg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Y por \u00faltimo en la tercera pel\u00edcula, <\/span><b><i>Legends Never Die<\/i><\/b><span style=\"font-weight: 400;\"> (<\/span><i><span style=\"font-weight: 400;\">Las leyendas nunca muere<\/span><\/i><span style=\"font-weight: 400;\">n), descubrimos la historia de <strong>un fan incondicional de Levi&#8217;s<\/strong> que pidi\u00f3 ser enterrado con sus vaqueros 501, un \u00faltimo deseo que muchas personas han transmitido a lo largo de los a\u00f1os. <strong>Dirigida tambi\u00e9n por Martin de Thurah<\/strong>, la pel\u00edcula es una hermosa reflexi\u00f3n sobre el amor colectivo que inspira a un grupo de personas a usar sus vaqueros favoritos en la despedida de su familiar y querido amigo.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Going Out in Style in the Greatest Story Ever Worn | Legends Never Die | Levi&#039;s\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/o6F5VdWsmmc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para celebrar el aniversario de los ic\u00f3nicos vaqueros 501, la marca ha estrenado la campa\u00f1a \u2018La mejor historia jam\u00e1s llevada\u2019, creada por Droga5.<\/p>\n","protected":false},"author":30,"featured_media":167563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-167568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Levi\u2019s inicia la celebraci\u00f3n del 150 aniversario de sus ic\u00f3nicos vaqueros<\/title>\n<meta name=\"description\" content=\"Para celebrar el aniversario, la marca ha estrenado la campa\u00f1a \u2018La mejor historia jam\u00e1s llevada\u2019, creada por Droga5.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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