{"id":167559,"date":"2023-02-03T13:40:14","date_gmt":"2023-02-03T12:40:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=167559"},"modified":"2023-02-03T15:20:51","modified_gmt":"2023-02-03T14:20:51","slug":"central-lechera-asturiana-reivindica-el-papel-de-la-leche-en-la-alimentacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=167559","title":{"rendered":"Central Lechera Asturiana reivindica el papel de la leche en la alimentaci\u00f3n"},"content":{"rendered":"<p><b>La nueva campa\u00f1a de Ogilvy Madrid <\/b><b><i>#YobeboLeche<\/i><\/b><b> para Central Lechera Asturiana reivindica, sin complejos, el papel fundamental de la leche en la alimentaci\u00f3n y empodera a aquellos que siguen consumi\u00e9ndola.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Jes\u00fas Calleja, uno de los rostros m\u00e1s reconocidos de televisi\u00f3n por su esp\u00edritu aventurero, protagoniza la campa\u00f1a y nos invita a adentrarnos en un viaje que nos llevar\u00e1 a descubrir \u201cun alimento milenario, una bebida ancestral\u201d.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon esta campa\u00f1a, hemos querido redescubrir un alimento que lleva aliment\u00e1ndonos cientos de a\u00f1os y hemos puesto en valor algo que llevamos haciendo desde siempre: beber leche\u201d comentan <\/span><b>Teresa Mesonero-Romanos y Alejandra de Luis Box, creativas de Ogilvy Madrid.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, adem\u00e1s de poner en valor la leche como alimento creado por la naturaleza y fuente de prote\u00ednas, ensalza a aquellos que la toman. Adem\u00e1s de cuidarse est\u00e1n <\/span><b>respetando la naturaleza y a los ganaderos que la protegen.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a tendr\u00e1 presencia en televisi\u00f3n (formato de 45, 30 y 20 segundos), prensa, digital, RRSS y exterior.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Ogilvy Madrid - #YobeboLeche - Central Lechera Asturiana\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/KFRiu6sUWic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jes\u00fas Calleja ha protagonizado la campa\u00f1a #YobeboLeche de la marca, que busca redescubrir un alimento hist\u00f3rico.<\/p>\n","protected":false},"author":30,"featured_media":167565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-167559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Central Lechera Asturiana reivindica el papel de la leche en la alimentaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Jes\u00fas Calleja ha protagonizado la campa\u00f1a #YobeboLeche de la Central Lechera Asturiana que busca redescubrir un alimento hist\u00f3rico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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