{"id":167236,"date":"2023-01-27T12:57:17","date_gmt":"2023-01-27T11:57:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=167236"},"modified":"2023-01-27T15:23:47","modified_gmt":"2023-01-27T14:23:47","slug":"tmb-entrega-cuenta-medios-mediacom","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=167236","title":{"rendered":"TMB entrega su cuenta de medios a Mediacom"},"content":{"rendered":"<p><strong>Transports Metropolitans de Barcelona (TMB) ha confiado a Mediacom la gesti\u00f3n de compra y planificaci\u00f3n de medios de la compa\u00f1\u00eda. El primer trabajo realizado ha sido la continuaci\u00f3n de la campa\u00f1a Barcelona\u2019t, que persigue promover el uso del transporte p\u00fablico en la ciudad.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Mediacom ha sido la agencia de medios elegida por TMB para liderar la estrategia, planificaci\u00f3n y compra de medios online y offline de la compa\u00f1\u00eda. <strong>Este acuerdo ha comenzado con la continuaci\u00f3n de la campa\u00f1a <em>Barcelona\u2019t<\/em> de TMB,<\/strong> que promueve el uso del transporte p\u00fablico en la Ciudad Condal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Su difusi\u00f3n, planificada y gestionada por Mediacom, comenz\u00f3 a finales de diciembre en medios locales, radio, prensa digital y prensa escrita, y <strong>se mantendr\u00e1 hasta mediados de marzo de este a\u00f1o<\/strong>, informan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El equipo que lidera la cuenta est\u00e1 formado por <strong>Javier Mart\u00edn<\/strong>, <em>client services director<\/em>; <strong>Cristina Salgado<\/strong>, <em>account manager<\/em>; <strong>Tatiana Arag\u00f3n<\/strong>, <em>account executive<\/em>; <strong>Laura Casanovas<\/strong>, <em>trading director<\/em>; y <strong>Cristina Card\u00f3<\/strong> en calidad de <em>trading manager<\/em>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El primer trabajo realizado ha sido la continuaci\u00f3n de la campa\u00f1a Barcelona\u2019t, que persigue promover el uso del transporte p\u00fablico en la ciudad. <\/p>\n","protected":false},"author":29,"featured_media":167238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-167236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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