{"id":167134,"date":"2023-01-26T09:30:38","date_gmt":"2023-01-26T08:30:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=167134"},"modified":"2023-01-27T08:44:09","modified_gmt":"2023-01-27T07:44:09","slug":"twitter-busca-atraer-anunciantes-con-doubleverify-ias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=167134","title":{"rendered":"Twitter busca atraer anunciantes con DoubleVerify e IAS"},"content":{"rendered":"<p><strong>En su b\u00fasqueda de frenar la fuga de anunciantes que vive Twitter desde que fuera adquirida por Elon Musk, la firma del pajarito azul ha anunciado un nuevo acuerdo alcanzado con DoubleVerify e Integral Ad Science (IAS), que permitir\u00e1 a los anunciantes saber si su anuncio aparece junto a contenido inapropiado.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Este acuerdo estar\u00e1 en un principio disponible para los anunciantes de Estados Unidos y en los anuncios publicados en la p\u00e1gina de Inicio, para despu\u00e9s ampliarse a la p\u00e1gina de perfil y los emplazamientos de b\u00fasqueda. Y <strong>permitir\u00e1 saber qu\u00e9 tipo de tuits aparecen junto al anuncio, incluido un tuit promocionado, tanto arriba como abajo del timeline.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">De igual modo, los anunciantes podr\u00e1n emplear las herramientas de control de adyacencia, lanzado en el pa\u00eds norteamericano el pasado diciembre, para ajustar d\u00f3nde se sit\u00faa su campa\u00f1a, filtrando por palabras clave.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTwitter est\u00e1 comprometida con una experiencia publicitaria segura para los usuarios y las marcas, y este compromiso nunca ha sido m\u00e1s fuerte\u201d, ha destacado en un comunicado <strong>AJ Brown<\/strong>, director de seguridad de marca de<strong> Twitter<\/strong>, quien ha a\u00f1adido que la validaci\u00f3n del contexto en el que se sirven los anuncios sigue los est\u00e1ndares para la industria de la Alianza Global de Medios Responsables (GARM) con los que est\u00e1n comprometidos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El anuncio persigue atajar la salida de anunciantes de la red social y afrontar as\u00ed la deuda que acumula la compa\u00f1\u00eda adquirida por Elon Musk el pasado octubre. Seg\u00fan los c\u00e1lculos de la firma de investigaci\u00f3n Standard Media, la paralizaci\u00f3n de los presupuestos de anunciantes como Mondelez, Macy\u2019s o General Mills propici\u00f3 que <strong>los ingresos de Twitter en noviembre cayeran un 46%<\/strong>. La compa\u00f1\u00eda Insider Intelligence estima, por su parte, una <strong>bajada de la facturaci\u00f3n publicitaria de un 40% a cierre de 2022.\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter ampl\u00eda su acuerdo con DoubleVerify e IAS para ofrecer a los anunciantes insights de d\u00f3nde aparecen sus anuncios. <\/p>\n","protected":false},"author":29,"featured_media":167136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148,750],"class_list":["post-167134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter busca atraer anunciantes con DoubleVerify e IAS<\/title>\n<meta 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