{"id":167118,"date":"2023-01-26T10:24:19","date_gmt":"2023-01-26T09:24:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=167118"},"modified":"2023-01-26T14:12:21","modified_gmt":"2023-01-26T13:12:21","slug":"bizum-reta-usuarios-adivinar-community-manager-twitter","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=167118","title":{"rendered":"Bizum reta a los usuarios a adivinar el community manager en Twitter"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda de pagos Bizum ha querido homenajear la figura del community manager con un juego en Twitter que se ha convertido en viral en la red social, consistente en animar a los usuarios a adivinar el CM de una marca que est\u00e1 detr\u00e1s del mensaje lanzado por Bizum.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">#BizumQui\u00e9nesQui\u00e9n es un juego lanzado en Twitter siguiendo el formato hilo, que anima a los usuarios a participar adivinando la marca que se esconde detr\u00e1s del mensaje lanzado por Bizum. En cada tuit, la firma de pagos ofrec\u00eda pistas para que los tuiteros adivinaran si se trataba del CM de Grefusa, de Campofr\u00edo o de Platanomel\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDesde el primer momento en el que el equipo nos present\u00f3 la propuesta, vimos el potencial de la acci\u00f3n. Adem\u00e1s, valoramos enormemente el esp\u00edritu de colaboraci\u00f3n que hab\u00eda detr\u00e1s de la iniciativa, con la involucraci\u00f3n y participaci\u00f3n de marcas muy diferentes entre s\u00ed, un esp\u00edritu que representa a Bizum desde el momento de su creaci\u00f3n\u201d, ha explicado <strong>Lorena Poza<\/strong>, directora de marketing y comunicaci\u00f3n de <strong>Bizum<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La acci\u00f3n, desarrollada por <a href=\"https:\/\/ipmark.com\/informes\/manifiesto-agencia-independiente-amplia-servicios\/\">Manifiesto<\/a>, se lanz\u00f3 el 24 de enero y se sumaron a la acci\u00f3n m\u00e1s de 70 marcas, como KIA, Google, 20 Minutos, BBVA o ING, y otras 500, que se interesaron por la campa\u00f1a. Ese d\u00eda #BizumQui\u00e9nesQui\u00e9n consigui\u00f3 m\u00e1s de 12,6 millones de alcance potencial, m\u00e1s de 5.000 usos del hashtag y 44.000 interacciones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El podio de los CMs con m\u00e1s menciones lo copan Grefusa, Krash y Platanomel\u00f3n y, por\u00a0 eso, desde Bizum se llevar\u00e1 a cabo una votaci\u00f3n final para premiar al ganador de la primera edici\u00f3n.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En cada tuit, la firma de pagos ofrec\u00eda pistas para que los tuiteros adivinaran si se trataba del CM de Grefusa, de Campofr\u00edo o de Platanomel\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":167120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[76,148],"class_list":["post-167118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bizum reta a los usuarios a adivinar el community manager en Twitter<\/title>\n<meta name=\"description\" content=\"En cada tuit, Bizum ofrec\u00eda pistas para que los tuiteros adivinaran si se trataba del CM de Grefusa, de Campofr\u00edo o de Platanomel\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=167118\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bizum reta a los usuarios a adivinar el community manager en Twitter\" \/>\n<meta property=\"og:description\" content=\"En cada tuit, Bizum ofrec\u00eda pistas para que los tuiteros adivinaran si se trataba del CM de Grefusa, de Campofr\u00edo o de Platanomel\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=167118\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-26T09:24:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-26T13:12:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/bizum-reta-usuarios-adivinar-community-manager-en-twitter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167118#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167118\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Bizum reta a los usuarios a adivinar el community manager en Twitter\",\"datePublished\":\"2023-01-26T09:24:19+00:00\",\"dateModified\":\"2023-01-26T13:12:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167118\"},\"wordCount\":300,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167118#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bizum-reta-usuarios-adivinar-community-manager-en-twitter.jpg\",\"keywords\":[\"marketing digital\",\"social media\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167118\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=167118\",\"name\":\"Bizum reta a los usuarios a adivinar el community manager en Twitter\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167118#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167118#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bizum-reta-usuarios-adivinar-community-manager-en-twitter.jpg\",\"datePublished\":\"2023-01-26T09:24:19+00:00\",\"dateModified\":\"2023-01-26T13:12:21+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"En cada tuit, Bizum ofrec\u00eda pistas para que los tuiteros adivinaran si se trataba del CM de Grefusa, de Campofr\u00edo o de Platanomel\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167118#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=167118\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167118#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bizum-reta-usuarios-adivinar-community-manager-en-twitter.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/bizum-reta-usuarios-adivinar-community-manager-en-twitter.jpg\",\"width\":800,\"height\":445,\"caption\":\"Bizum reta a los usuarios a adivinar el community manager en Twitter\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167118#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bizum reta a los usuarios a adivinar el community manager en Twitter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bizum reta a los usuarios a adivinar el community manager en Twitter","description":"En cada tuit, Bizum ofrec\u00eda pistas para que los tuiteros adivinaran si se trataba del CM de Grefusa, de Campofr\u00edo o de Platanomel\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=167118","og_locale":"es_ES","og_type":"article","og_title":"Bizum reta a los usuarios a adivinar el community manager en Twitter","og_description":"En cada tuit, Bizum ofrec\u00eda pistas para que los tuiteros adivinaran si se trataba del CM de Grefusa, de Campofr\u00edo o de Platanomel\u00f3n.","og_url":"https:\/\/ipmark.com\/?p=167118","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-01-26T09:24:19+00:00","article_modified_time":"2023-01-26T13:12:21+00:00","og_image":[{"width":800,"height":445,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/bizum-reta-usuarios-adivinar-community-manager-en-twitter.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=167118#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=167118"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Bizum reta a los usuarios a adivinar el community manager en Twitter","datePublished":"2023-01-26T09:24:19+00:00","dateModified":"2023-01-26T13:12:21+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=167118"},"wordCount":300,"image":{"@id":"https:\/\/ipmark.com\/?p=167118#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/bizum-reta-usuarios-adivinar-community-manager-en-twitter.jpg","keywords":["marketing digital","social media"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=167118","url":"https:\/\/ipmark.com\/?p=167118","name":"Bizum reta a los usuarios a adivinar el community manager en Twitter","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=167118#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=167118#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/bizum-reta-usuarios-adivinar-community-manager-en-twitter.jpg","datePublished":"2023-01-26T09:24:19+00:00","dateModified":"2023-01-26T13:12:21+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"En cada tuit, Bizum ofrec\u00eda pistas para que los tuiteros adivinaran si se trataba del CM de Grefusa, de Campofr\u00edo o de Platanomel\u00f3n.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=167118#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=167118"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=167118#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/bizum-reta-usuarios-adivinar-community-manager-en-twitter.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/bizum-reta-usuarios-adivinar-community-manager-en-twitter.jpg","width":800,"height":445,"caption":"Bizum reta a los usuarios a adivinar el community manager en Twitter"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=167118#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Bizum reta a los usuarios a adivinar el community manager en Twitter"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/167118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167118"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/167118\/revisions"}],"predecessor-version":[{"id":167182,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/167118\/revisions\/167182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/167120"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}