{"id":167018,"date":"2023-01-25T10:21:28","date_gmt":"2023-01-25T09:21:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=167018"},"modified":"2023-01-25T14:18:09","modified_gmt":"2023-01-25T13:18:09","slug":"spotify-lanza-glow-para-visibilizar-a-los-artistas-lgbtqia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=167018","title":{"rendered":"Spotify lanza Glow para visibilizar y apoyar a los artistas LGBTQIA+"},"content":{"rendered":"

La plataforma de audio en streaming, Spotify, ha lanzado el programa musical global Glow para visibilizar y amplificar las voces de los artistas de la comunidad LGBTQIA+, en apoyo a la cultura y a la m\u00fasica. Para arrancar este proyecto, la compa\u00f1\u00eda ha elegido la espa\u00f1ola <\/b>Natalia Lacunza<\/b><\/a>, que estar\u00e1 acompa\u00f1ada de Sam Smith, Tove Lo, Pabllo Vittar y Jean Seizure.<\/b><\/p>\n

La comunidad LGBTQIA+ ha dado forma a la m\u00fasica y la cultura por largas d\u00e9cadas. Ahora, a trav\u00e9s de Glow, <\/span>Spotify rendir\u00e1 homenaje a su talento durante todo el a\u00f1o en m\u00e1s de 50 mercados de todo el mundo<\/b>. La compa\u00f1\u00eda celebrar\u00e1 la trayectoria y el talento de estos artistas dentro y fuera de la plataforma, y lo har\u00e1 a trav\u00e9s de sus canales, redes sociales, as\u00ed como a trav\u00e9s de acciones especiales.<\/span><\/p>\n

Tambi\u00e9n Spotify contar\u00e1 con<\/span> un programa 360\u00ba<\/b> que proporcionar\u00e1 apoyo editorial y de marketing a la comunidad. El lanzamiento de esta iniciativa se completa con la playlist y la secci\u00f3n de Glow en la plataforma de audio, que se actualizar\u00e1n mensualmente y destacar\u00e1n canciones de artistas LGBTQIA+.\u00a0<\/span><\/p>\n

Este proyecto cuenta con el apoyo de fondo \u2018Creator Equity\u2019 de la plataforma y se une a la familia de programas de la compa\u00f1\u00eda de audio, como <\/span>Equal<\/b>, su programa para visibilizar a las mujeres de la industria musical, y <\/span>Frequency<\/b>, que apoya el arte, entretenimiento, creatividad y la cultura negra.<\/span><\/p>\n

\u201cQueremos subir el volumen a quienes hist\u00f3ricamente no han podido alzar su voz. Al proporcionar recursos equitativos a los artistas a nivel mundial, Glow es otra forma en la que estamos trabajando para crear una mayor equidad, empat\u00eda y representaci\u00f3n<\/strong> para la comunidad LGBTQIA+\u201d, declara Melanie Parejo,<\/span> head of music <\/span><\/i>para el sur de Europa en Spotify.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La espa\u00f1ola Natalia Lacunza estar\u00e1 presente en este proyecto cultural de la plataforma, acompa\u00f1ada de m\u00e1s artistas internacionales, que tendr\u00e1n visibilidad a lo largo del presente a\u00f1o.<\/p>\n","protected":false},"author":30,"featured_media":167019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6067],"class_list":["post-167018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"\nSpotify lanza Glow para visibilizar a los artistas LGBTQIA+<\/title>\n<meta name=\"description\" content=\"La espa\u00f1ola Natalia Lacunza estar\u00e1 presente en este proyecto cultural de la plataforma, acompa\u00f1ada de m\u00e1s artistas internacionales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=167018\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify lanza Glow para visibilizar a los artistas LGBTQIA+\" \/>\n<meta property=\"og:description\" content=\"La espa\u00f1ola Natalia Lacunza estar\u00e1 presente en este proyecto cultural de la plataforma, acompa\u00f1ada de m\u00e1s artistas internacionales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=167018\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-25T09:21:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-25T13:18:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify_GLOW-ko.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"574\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167018#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167018\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Spotify lanza Glow para visibilizar y apoyar a los artistas LGBTQIA+\",\"datePublished\":\"2023-01-25T09:21:28+00:00\",\"dateModified\":\"2023-01-25T13:18:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167018\"},\"wordCount\":318,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167018#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Spotify_GLOW-ko.jpg\",\"keywords\":[\"sostenibilidad\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167018\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=167018\",\"name\":\"Spotify lanza Glow para visibilizar a los artistas LGBTQIA+\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167018#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167018#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Spotify_GLOW-ko.jpg\",\"datePublished\":\"2023-01-25T09:21:28+00:00\",\"dateModified\":\"2023-01-25T13:18:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"La espa\u00f1ola Natalia Lacunza estar\u00e1 presente en este proyecto cultural de la plataforma, acompa\u00f1ada de m\u00e1s artistas internacionales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167018#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=167018\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167018#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Spotify_GLOW-ko.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Spotify_GLOW-ko.jpg\",\"width\":1024,\"height\":574},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=167018#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spotify lanza Glow para visibilizar y apoyar a los artistas LGBTQIA+\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spotify lanza Glow para visibilizar a los artistas LGBTQIA+","description":"La espa\u00f1ola Natalia Lacunza estar\u00e1 presente en este proyecto cultural de la plataforma, acompa\u00f1ada de m\u00e1s artistas internacionales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=167018","og_locale":"es_ES","og_type":"article","og_title":"Spotify lanza Glow para visibilizar a los artistas LGBTQIA+","og_description":"La espa\u00f1ola Natalia Lacunza estar\u00e1 presente en este proyecto cultural de la plataforma, acompa\u00f1ada de m\u00e1s artistas internacionales.","og_url":"https:\/\/ipmark.com\/?p=167018","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-01-25T09:21:28+00:00","article_modified_time":"2023-01-25T13:18:09+00:00","og_image":[{"width":1024,"height":574,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify_GLOW-ko.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=167018#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=167018"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Spotify lanza Glow para visibilizar y apoyar a los artistas LGBTQIA+","datePublished":"2023-01-25T09:21:28+00:00","dateModified":"2023-01-25T13:18:09+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=167018"},"wordCount":318,"image":{"@id":"https:\/\/ipmark.com\/?p=167018#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify_GLOW-ko.jpg","keywords":["sostenibilidad"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=167018","url":"https:\/\/ipmark.com\/?p=167018","name":"Spotify lanza Glow para visibilizar a los artistas LGBTQIA+","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=167018#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=167018#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify_GLOW-ko.jpg","datePublished":"2023-01-25T09:21:28+00:00","dateModified":"2023-01-25T13:18:09+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"La espa\u00f1ola Natalia Lacunza estar\u00e1 presente en este proyecto cultural de la plataforma, acompa\u00f1ada de m\u00e1s artistas internacionales.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=167018#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=167018"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=167018#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify_GLOW-ko.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Spotify_GLOW-ko.jpg","width":1024,"height":574},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=167018#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Spotify lanza Glow para visibilizar y apoyar a los artistas LGBTQIA+"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/167018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167018"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/167018\/revisions"}],"predecessor-version":[{"id":167023,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/167018\/revisions\/167023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/167019"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}