{"id":166962,"date":"2023-01-24T12:31:37","date_gmt":"2023-01-24T11:31:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=166962"},"modified":"2023-01-24T15:21:58","modified_gmt":"2023-01-24T14:21:58","slug":"cantabria-labs-estrena-campana-global-con-el-real-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166962","title":{"rendered":"La farmac\u00e9utica Cantabria Labs estrena campa\u00f1a global con el Real Madrid CF"},"content":{"rendered":"<p><b>La compa\u00f1\u00eda farmac\u00e9utica espa\u00f1ola, Cantabria Labs, ha lanzado la campa\u00f1a global #TrainYourSkin, de la mano del Real Madrid Club de F\u00fatbol, que tiene el objetivo de concienciar sobre la importancia de cuidar la salud de la piel.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La farmac\u00e9utica cuida la piel de los jugadores, bas\u00e1ndose en la innovaci\u00f3n y la ciencia m\u00e9dica, y traslada el mensaje de la mano de las jugadoras del equipo femenino (<\/span><b>Misa, Feller y Svava<\/b><span style=\"font-weight: 400;\">) y del masculino (<\/span><b>Courtois, Tchouam\u00e9ni y Carvajal<\/b><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<figure id=\"attachment_166964\" aria-describedby=\"caption-attachment-166964\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-166964\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Cantabria-Labs-2.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Cantabria-Labs-2.png 800w, https:\/\/ipmark.com\/wp-content\/uploads\/Cantabria-Labs-2-300x169.png 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Cantabria-Labs-2-768x432.png 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Cantabria-Labs-2-100x56.png 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Cantabria-Labs-2-24x14.png 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Cantabria-Labs-2-36x20.png 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Cantabria-Labs-2-48x27.png 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Cantabria-Labs-2-600x338.png 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-166964\" class=\"wp-caption-text\">Courtois, Tchouam\u00e9ni y Carvajal.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">El lanzamiento de este proyecto es un \u201cpaso m\u00e1s y nos da impulso para enfrentarnos a <\/span><b>nuevos retos y seguir trabajando en este prop\u00f3sito<\/b><span style=\"font-weight: 400;\"> de la mano de la evidencia cient\u00edfica y el profesional sanitario\u201d, se\u00f1ala Susana Rodr\u00edguez, CEO y directora general de Cantabria Labs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta campa\u00f1a global arranca con distintas piezas audiovisuales y un anuncio principal de la farmace\u00fatica, que se podr\u00e1 encontrar en los <\/span><b>canales digitales\u00a0 y redes sociales<\/b><span style=\"font-weight: 400;\"> de Cantabria Labs y del Real Madrid. El paralelismo entre ambas empresas se \u201cencuentra en el conceto train\u201d, que explica que el entrenamiento ayuda alcanzar el \u00e9xito,\u201duna piel saludable\u201d.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cantabria Labs -  #TrainYourSkin - Real Madrid CF\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ubgZ7VEaFlQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><b>Patrocinio global<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La farmac\u00e9utica cerr\u00f3 el pasado julio de 2022 un acuerdo de<\/span><b> patrocinio global <\/b><span style=\"font-weight: 400;\">con el club madridista, una alianza inicial de tres a\u00f1os, para colaborar en <\/span><b>campa\u00f1as de concienciaci\u00f3n <\/b><span style=\"font-weight: 400;\">sobre el cuidado de la salud y la importancia de una vida al sol saludable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n se busca dar a conocer la marca Cantabria Labs y las propiedades de sus l\u00edneas HELIOCARE (fotoprotecci\u00f3n) para la selecci\u00f3n masculina y femenina, ENDOCARE (cuidado facial) y ELANCYL (cuidado corporal) para la selecci\u00f3n femenina.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este proyecto, participan las jugadoras del equipo femenino Misa, Feller y Svava, y del equipo masculino, Courtois, Tchouam\u00e9ni y Carvajal.<\/p>\n","protected":false},"author":30,"featured_media":166965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114],"class_list":["post-166962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized 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