{"id":16689,"date":"2013-04-02T09:27:30","date_gmt":"2013-04-02T09:27:30","guid":{"rendered":"https:\/\/ipmark.com\/las-claves-del-content-marketing\/"},"modified":"2013-04-02T09:27:30","modified_gmt":"2013-04-02T09:27:30","slug":"las-claves-del-content-marketing","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=16689","title":{"rendered":"Las claves del content marketing"},"content":{"rendered":"<p>Un contenido de calidad es indispensable, pero su lanzamiento tiene que estudiarse detenidamente. No podr\u00e1 hacerse de modo aleatorio, sino de forma planificada y estructurada, seg\u00fan advierte el consultor SEO de Seocom.es, Arturo Miram\u00f3n.<\/p>\n<p>Por tanto es necesario establecer un calendario editorial. Publicar contenidos en un blog, de vez en cuando, sin un plan es como conducir sin rumbo y sin mapa. Las posibilidades de fracaso son muy elevadas, lo que puede llevar a las empresas a considerar que el content marketing no funcionan. Los puntos que es calendario deber\u00eda contemplar ser\u00edan la fecha de publicaci\u00f3n, el autor, el estado, titular, resumen, palabras clave, target, enlaces, contenido extra, comentarios, objetivos y m\u00e9tricas de \u00e9xito.<\/p>\n<p>Analizar los resultados obtenidos tambi\u00e9n es primordial para limar aristas y poder establecer un plan m\u00e1s adaptado, en el que se incida en los puntos fuertes con el fin de alcanzar los objetivos m\u00e1s certeramente. Se puede hacer a trav\u00e9s de Google Analytics.<\/p>\n<p>Tambi\u00e9n se pueden utilizar numerosas herramientas que pueden ayudar a mejorar la estrategia de contenidos, como Kapost, Salesforce marketing cloud, Divvyhq, Intigi, Contently, CurationSoft o Scribe Content. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un contenido de calidad es indispensable, pero su lanzamiento tiene que estudiarse detenidamente. No podr\u00e1 hacerse de modo aleatorio, sino<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-16689","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las claves del content marketing - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=16689\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las claves del content marketing - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Un contenido de calidad es indispensable, pero su lanzamiento tiene que estudiarse detenidamente. 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