{"id":166701,"date":"2023-01-19T13:28:47","date_gmt":"2023-01-19T12:28:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=166701"},"modified":"2023-01-19T14:36:35","modified_gmt":"2023-01-19T13:36:35","slug":"netflix-elige-nielsen-para-medicion-en-eeuu-mexico-y-polonia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166701","title":{"rendered":"Netflix elige a Nielsen para su medici\u00f3n en EEUU, M\u00e9xico y Polonia"},"content":{"rendered":"<p><strong>Netflix ha cerrado un nuevo acuerdo con la empresa de medici\u00f3n Nielsen que permitir\u00e1 a la compa\u00f1\u00eda de v\u00eddeo bajo demanda proporcionar datos de audiencia de sus contenidos en Estados Unidos, M\u00e9xico y Polonia.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Este acuerdo llega poco tiempo despu\u00e9s de que Netflix cerrara una colaboraci\u00f3n con Nielsen para utilizar la herramienta Digital Ad Ratings en su pa\u00eds natal. Este acuerdo todav\u00eda estar\u00e1 en curso hasta la primera mitad de 2023.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEs un honor seguir trabajando con Netflix para proporcionarles los insights que necesitan para entender a su audiencia a medida que cambia el consumo\u201d, ha se\u00f1alado <strong>Kim Gilberti<\/strong>, vicepresidenta senior de gesti\u00f3n de producto de <strong>Nielsen<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA medida que nos acercamos para proporcionar m\u00e9tricas deduplicadas y comparables a trav\u00e9s de pantallas y plataformas con Nielsen One, este acuerdo con Netflix es otro gran ejemplo de por qu\u00e9 Nielsen est\u00e1 bien posicionada para liderar el movimiento de medici\u00f3n de audiencia ahora y en el futuro\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El acuerdo se materializa de distintas formas seg\u00fan el pa\u00eds. En Estados Unidos, Netflix est\u00e1 suscrita a los datos de medici\u00f3n de televisi\u00f3n nacional de Nielsen as\u00ed como a sus calificaciones de plataformas de streaming. Mientras que en M\u00e9xico y Polonia, acceder\u00e1 a los insights de audiencia cross-plataforma que se derivan de los paneles de streaming en Nielsen Gauge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La alianza entre Netflix y Nielsen para ofrecer datos de audiencia de los contenidos de la plataforma OTT se asemeja a los alcanzados en otros mercados. <strong>En octubre de 2022, Netflix anunci\u00f3 su<\/strong> <strong>incorporaci\u00f3n a la Asociaci\u00f3n de Calificaci\u00f3n Brit\u00e1nica (Barb) de Reino Unido<\/strong>, comprometi\u00e9ndose a transmitir de manera peri\u00f3dica datos de audiencia de sus programas auditados por un tercero.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dos meses m\u00e1s tarde, en diciembre, la firma de streaming<strong> alcanz\u00f3 un acuerdo similar con Kantar en Brasil<\/strong>, que le posibilitaba acceder a una vista multiplataforma de su desempe\u00f1o junto con las cadenas de televisi\u00f3n lineal y otras plataformas de v\u00eddeo bajo demanda. Se desconoce todav\u00eda el camino que tomar\u00e1 Netflix en nuestro pa\u00eds, cuando se cumple un a\u00f1o de la puesta en marcha del nuevo medidor recomendado de audiencias digitales, GfK DAM.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La alianza entre Netflix y Nielsen para ofrecer datos de audiencia de los contenidos de la plataforma OTT se asemeja a los alcanzados en otros mercados.<\/p>\n","protected":false},"author":29,"featured_media":166705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-166701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix elige a Nielsen para su medici\u00f3n 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