{"id":166526,"date":"2023-01-17T13:00:40","date_gmt":"2023-01-17T12:00:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=166526"},"modified":"2023-01-17T13:12:41","modified_gmt":"2023-01-17T12:12:41","slug":"showheroes-avanza-en-ctv-con-native-ctv","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166526","title":{"rendered":"ShowHeroes avanza en CTV con el lanzamiento de Native CTV"},"content":{"rendered":"<p><strong>La firma de ad-tech ShowHeroes contin\u00faa su desarrollo en el ecosistema de televisi\u00f3n conectada. Tras lanzar Native CTV en 2022 en mercados como Alemania o Reino Unido, la nueva herramienta llega a nuestro pa\u00eds, de la mano de una soluci\u00f3n de producci\u00f3n de contenido.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Native CTV consiste en una pieza de contenido de v\u00eddeo que se reproduce directamente antes del anuncio de v\u00eddeo del anunciante. Lo que, aseguran, refuerza la atenci\u00f3n del consumidor, mejorando su predisposici\u00f3n para ver el anuncio. La nueva herramienta se complementa con <strong>ShowHeroes Studio<\/strong>, una soluci\u00f3n de producci\u00f3n de contenido que<strong> crea piezas de 10 y 15 segundos para que las marcas puedan capitalizar Native CTV.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCon nuestra soluci\u00f3n de segmentaci\u00f3n contextual, SemanticHero, podemos encontrar contenido apto para anunciantes, pero con Native CTV vamos un paso m\u00e1s all\u00e1 al crear contenido espec\u00edfico que se incorpora de forma nativa para que coincida perfectamente con el mensaje de la marca\u201d, ha explicado<strong> Sarah Lewis<\/strong>, directora global de CTV en <strong>ShowHeroes<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con Lewis, este lanzamiento es el comienzo de la evoluci\u00f3n de las soluciones de CTV de la firma de ad-tech para adaptarse as\u00ed a las necesidades de sus anunciantes. \u201cEl cambio principal de la industria para 2023 es la incorporaci\u00f3n de CTV como elemento clave en la estrategia de televisi\u00f3n en la pantalla grande, en lugar de complementar el gasto de televisi\u00f3n lineal con \u00e9l. De hecho, en Reino Unido, un 67% de anunciantes est\u00e1 recortando la inversi\u00f3n en este \u00faltimo\u201d, asegura.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan un estudio realizado por ShowHeroes en mayo de 2022, <strong>el 80% de los consumidores se decantan por CTV frente a la TV lineal como plataforma de entretenimiento.<\/strong> Adem\u00e1s, esta misma investigaci\u00f3n puso de manifiesto la importancia del contexto. As\u00ed, el 67% de los entrevistados muestran su preferencia por la visualizaci\u00f3n de anuncios relevantes para el contenido que est\u00e1n consumiendo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras lanzar Native CTV en 2022 en mercados como Alemania o Reino Unido, la nueva herramienta llega a nuestro pa\u00eds, de la mano de una soluci\u00f3n de producci\u00f3n de contenido. <\/p>\n","protected":false},"author":29,"featured_media":166531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[50,194],"class_list":["post-166526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-tecnologia","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ShowHeroes avanza en CTV con 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