{"id":166506,"date":"2023-01-17T12:13:34","date_gmt":"2023-01-17T11:13:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=166506"},"modified":"2023-01-17T13:04:01","modified_gmt":"2023-01-17T12:04:01","slug":"clicars-estrena-flota-de-camiones-para-la-entrega-a-domicilio","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166506","title":{"rendered":"Clicars estrena su primera flota de camiones para la entrega a domicilio"},"content":{"rendered":"

Clicars, que naci\u00f3 como \u2018startup\u2019 digital en 2016, ha estrenado su primera flota de camiones para entregar los veh\u00edculos comprados en el ecommerce en la puerta de la casa de los clientes. Este proyecto tendr\u00e1 una primera fase en la Comunidad de Madrid y completar\u00e1 las entregas habituales a domicilio con ch\u00f3fer.\u00a0<\/b><\/p>\n

El objetivo de esta iniciativa es ofrecer una experiencia online de compra mejorada y reforzar el branding e identidad corporativa de la compa\u00f1\u00eda. Tambi\u00e9n se busca captar la <\/span>atenci\u00f3n de nuevos clientes digitales<\/b> que busca una compra f\u00e1cil, evitando procesos lentos y poco transparentes asociados al sector de compraventa de coches usados.\u00a0<\/span><\/p>\n

Esta nueva flota de camiones, denominadas<\/span> \u2018Cig\u00fce\u00f1as Clicars\u2019<\/b>, ser\u00e1n reconocidas por el color azul corporativo de la empresa y conseguir\u00e1n un posicionamiento diferencial dentro del sector. Con este nombre, \u201cqueremos demostrar que somos una marca cercana, disruptiva y digital que quiere romper con los est\u00e1ndares del sector\u201d, explica Alba Manzanero,<\/span> chief marketing officer <\/span><\/i>de Clicars. Se ha buscado este nombre para crear un s\u00edmil con la \u201cleyenda que todos conocemos de c\u00f3mo las cig\u00fce\u00f1as entregaban los beb\u00e9s a sus nuevas familias con mimo\u201d, completa.\u00a0<\/span><\/p>\n

Los veh\u00edculos cuentan con <\/span>mensajes directos e informales en sus laterales<\/b>, como <\/span>El coche que quieres podr\u00eda estar est\u00e1 aqu\u00ed<\/span><\/i> o<\/span> \u00a1ATENCI\u00d3N! Coche de segunda buena mano a bordo<\/span><\/i>. Se busca captar la atenci\u00f3n de los viandantes y conductores, presentando los valores diferenciales de la empresa, con amplia variedad de stock, experiencia digital y calidad de los coches usados.\u00a0<\/span><\/p>\n

Sorteo<\/strong><\/h3>\n

Adem\u00e1s, la compa\u00f1\u00eda ha querido estrenar a lo grande su nuevo servicio de entrega a domicilio<\/span> sorteando un coche urbano Smart ForFour<\/b> de segunda mano a sus seguidores a trav\u00e9s de sus redes sociales de Instagram, Facebook, Twitter y TikTok. El ganador fue elegido el D\u00eda de Reyes y una Cig\u00fce\u00f1a Clicars se traslad\u00f3 a su localidad de C\u00e1ceres para entregar el coche en la propia puerta de su casa.<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Este proyecto arranca en la Comunidad de Madrid y busca reforzar el branding e identidad corporativa.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":166508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-166506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nClicars estrena flota de camiones para la entrega a domicilio<\/title>\n<meta name=\"description\" content=\"Este proyecto de Clicars arranca en la Comunidad de Madrid y busca reforzar el branding e identidad corporativa.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=166506\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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