{"id":166439,"date":"2023-01-16T13:04:12","date_gmt":"2023-01-16T12:04:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=166439"},"modified":"2023-01-16T13:55:20","modified_gmt":"2023-01-16T12:55:20","slug":"raquel-lloro-nueva-directora-de-marketing-y-comunicacion-en-cigna-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166439","title":{"rendered":"Raquel Lloro, nueva directora de marketing y comunicaci\u00f3n en Cigna Espa\u00f1a"},"content":{"rendered":"

Cigna ha nombrado a Raquel Lloro su nueva directora de marketing y comunicaci\u00f3n en Espa\u00f1a. Hasta ahora y durante 10 a\u00f1os, ha trabajado en diferentes puestos de responsabilidad en este departamento dentro de la compa\u00f1\u00eda global de servicios de salud.\u00a0<\/b><\/p>\n

Raquel Lloro ser\u00e1 la encargada de <\/span>coordinar la estrategia de la aseguradora de salud<\/b> en el mercado espa\u00f1ol, contribuyendo al desarrollo de negocio y al fortalecimiento de la marca. Adem\u00e1s, estar\u00e1 al frente del <\/span>plan de marketing <\/b>de la empresa nacional, teniendo en cuenta las necesidades de los clientes, as\u00ed como de coordinar y hacer seguimiento de la estrategia de comunicaci\u00f3n interna y externa de Cigna.\u00a0<\/span><\/p>\n

Tambi\u00e9n ser\u00e1 la responsable de <\/span>impulsar la propuesta de valor y diferenciaci\u00f3n de la marca,<\/b> potenciando la experiencia de cliente y promoviendo la transformaci\u00f3n digital de la empresa, con el fin de optimizar los procesos y mejorar la competitividad.\u00a0<\/span><\/p>\n

Con m\u00e1s de 10 a\u00f1os de trayectoria en Cigna, la profesional apostar\u00e1 firmemente por la <\/span>promoci\u00f3n de la salud y el bienestar<\/b> para cubrir de manera espec\u00edfica las necesidades de sus clientes, proveedores y parnters. Reportar\u00e1 directamente a Juan Jos\u00e9 Montes, CEO de la compa\u00f1\u00eda en Espa\u00f1a, y formar\u00e1 parte del comit\u00e9 ejecutivo.\u00a0<\/span><\/p>\n

Licenciada en Derecho por la Universidad Complutense de Madrid, m\u00e1ster en Marketing y Direcci\u00f3n Comercial en ESIC Business & Marketing School y m\u00e1ster en Direcci\u00f3n Aseguradora en ICEA, Lloro cuenta con una gran experiencia en el \u00e1mbito del marketing y la comunicaci\u00f3n. Antes de empezar su trayectoria en Cigna, trabaj\u00f3 en empresas como Tiscali Telecomunicaciones y Cable&Wireless<\/strong>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ser\u00e1 la encargada de coordinar la estrategia de la aseguradora de salud en el mercado nacional.<\/p>\n","protected":false},"author":30,"featured_media":166441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-166439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nRaquel Lloro, nueva directora de marketing y comunicaci\u00f3n en Cigna Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Ser\u00e1 la encargada de coordinar la estrategia de la aseguradora de salud en el mercado nacional, promoviendo la salud y el bienestar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=166439\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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