{"id":166433,"date":"2023-01-16T12:19:44","date_gmt":"2023-01-16T11:19:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=166433"},"modified":"2023-01-16T13:54:00","modified_gmt":"2023-01-16T12:54:00","slug":"prisa-media-confia-en-taboola-para-publicidad-nativa-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166433","title":{"rendered":"Prisa Media conf\u00eda en Taboola para la publicidad nativa de sus medios"},"content":{"rendered":"<p><strong>Prisa Media ha cerrado un acuerdo de colaboraci\u00f3n con Taboola para que esta \u00faltima gestione en exclusiva la publicidad nativa de todos los medios que forman el grupo de comunicaci\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de este acuerdo, Prisa Media podr\u00e1 gestionar todas las herramientas de publicidad nativa de Taboola, que permiten la recirculaci\u00f3n de contenidos, incrementar la interacci\u00f3n o generar mayor tr\u00e1fico a trav\u00e9s de iniciativas como el agregador de noticias Taboola News, que ofrece nuevas audiencias a los soportes desde los dispositivos m\u00f3viles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta colaboraci\u00f3n iniciada en enero permitir\u00e1 a todas las publicaciones del grupo responder a sus necesidades digitales de monetizaci\u00f3n, <em>engagement<\/em> del usuario, recirculaci\u00f3n de sus propios contenidos editoriales e intercambio de audiencias entre las distintas cabeceras, informan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para los soportes del grupo, Taboola impulsar\u00e1 recomendaciones de contenido con una UI (interfaz de usuario) customizada para el tr\u00e1fico desktop y un Taboola Feed de contenidos personalizado para el tr\u00e1fico m\u00f3vil en todos los sites de PRISA Media. La implementaci\u00f3n de este feed consistir\u00e1 en un scroll de contenidos al final de cada art\u00edculo editorial, con recomendaciones personalizadas para los lectores en las que se incluir\u00e1n tanto las patrocinadas como las propias del medio, seg\u00fan los criterios de cada soporte.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de este acuerdo, Prisa Media podr\u00e1 gestionar todas las herramientas de publicidad nativa de Taboola, que permiten la recirculaci\u00f3n de contenidos, incrementar la interacci\u00f3n o generar mayor tr\u00e1fico. 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