{"id":166359,"date":"2023-01-13T12:19:14","date_gmt":"2023-01-13T11:19:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=166359"},"modified":"2023-01-13T14:41:55","modified_gmt":"2023-01-13T13:41:55","slug":"consumidores-preve-reducir-consumo-en-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166359","title":{"rendered":"Un 40% de consumidores prev\u00e9 reducir su consumo en 2023"},"content":{"rendered":"<p><strong>El entorno macroecon\u00f3mico ha animado a los consumidores residentes en nuestro pa\u00eds a ser cautos en el consumo. Cuatro de cada 10 cree que lo m\u00e1s inteligente es reducir su nivel de consumo, y un 53% mantenerlo en los pr\u00f3ximos meses.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Son datos del \u00faltimo estudio de Kantar \u2018Perspectivas del Consumidor\u2019, tras analizar sus intenciones de compra y perspectivas econ\u00f3micas en el \u00faltimo trimestre de 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este consumidor precavido en el consumo se ve incentivado por la <strong>preocupaci\u00f3n que le suscita la situaci\u00f3n econ\u00f3mica del pa\u00eds y no tanto por su situaci\u00f3n personal.<\/strong> Se observa por ejemplo en la paradoja que existe en el nivel de desempleo esperado y la situaci\u00f3n laboral de cada uno.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, <strong>si un 40% de consumidores opina que habr\u00e1 m\u00e1s paro en 2023, un 88% de los ocupados piensa que no corre riesgo su puesto de trabajo<\/strong>, y solo un 8% vive con esa inquietud laboral.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta situaci\u00f3n de confianza personal se traslada a las perspectivas respecto a los ingresos personales. <strong>Seis de cada 10 est\u00e1 convencido de que se mantendr\u00e1n estables este a\u00f1o<\/strong>, aunque un 23% se muestra comedido y prefiere no aventurarse en c\u00f3mo puede estar su econom\u00eda dom\u00e9stica a unos meses vista.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ah\u00ed que una mayor\u00eda prefiera dejar en suspenso la compra de bienes que les implique un largo plazo y un gran esfuerzo, como la adquisici\u00f3n de un coche, una vivienda o pedir un pr\u00e9stamo, y orienten sus intenciones de compra al d\u00eda a d\u00eda y a desembolsos m\u00e1s modestos.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Foco en marcas de distribuidor y de confianza<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El informe destaca de igual modo la automatizaci\u00f3n de determinados comportamientos en crisis econ\u00f3micas, tal y como se observa cuando hacen la compra. Si el momento no acompa\u00f1a,<strong> un 46% declara que ve m\u00e1s ventajas en adquirir productos de marca del distribuidor.<\/strong> Y <strong>un 30% se\u00f1ala que es mejor comprar marcas conocidas<\/strong>, ya que son las que le ofrecen seguridad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA la vista de los datos, parece que el consumidor espa\u00f1ol ha entrado en una fase de racionalizaci\u00f3n\u201d, comenta <strong>Teresa de Ledesma<\/strong>, directora de marketing de la divisi\u00f3n de Insights de <strong>Kantar<\/strong> en Espa\u00f1a. \u201cPara la mayor\u00eda de los hogares posiblemente esto se va a traducir en reducir el consumo de productos prescindibles, volver la mirada al consumo de marcas de distribuci\u00f3n y aumentar el consumo en el hogar\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De ah\u00ed que, seg\u00fan De Ledesma, las marcan deban ayudar al consumidor \u201ca sentir que puede seguir consumiendo y no renunciar a aquello que desea, teniendo en cuenta los presupuestos ajustados\u201d, concluye.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuatro de cada 10 cree que lo m\u00e1s inteligente es reducir su nivel de consumo, y un 53% mantenerlo en los pr\u00f3ximos meses.<\/p>\n","protected":false},"author":29,"featured_media":166361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2227],"class_list":["post-166359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un 40% de consumidores prev\u00e9 reducir su consumo en 2023<\/title>\n<meta name=\"description\" content=\"Cuatro de cada 10 cree que lo m\u00e1s inteligente es 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