{"id":166295,"date":"2023-01-12T14:17:13","date_gmt":"2023-01-12T13:17:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=166295"},"modified":"2023-01-12T16:52:59","modified_gmt":"2023-01-12T15:52:59","slug":"wallapop-da-gracias-a-marcas-duraderas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166295","title":{"rendered":"Wallapop da las gracias a las marcas duraderas en su \u00faltima campa\u00f1a"},"content":{"rendered":"<p><strong>Wallapop ha inaugurado 2023 con la campa\u00f1a <em>Gracias, marcas<\/em>, la evoluci\u00f3n natural de la l\u00ednea estrat\u00e9gica <em>Lo hecho, hecho est\u00e1<\/em>, donde la compa\u00f1\u00eda de compraventa de art\u00edculos de segunda mano da las gracias a varias marcas por hacer sus productos duraderos para poder reutilizarlos una y otra vez.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a, que no supone una colaboraci\u00f3n pactada, est\u00e1 compuesta por cuatro spots, adem\u00e1s de piezas de exterior, prensa y redes sociales que suponen un agradecimiento a empresas que desarrollan productos de calidad y duraderas, como <strong>Miele, Levi\u2019s y Lexus<\/strong>, que son las r\u00fabricas a las que dedican los spots. La campa\u00f1a tambi\u00e9n hace menci\u00f3n a <strong>Patagonia, Orbea, Rolex, Samsonite o Canon.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCada vez m\u00e1s personas saben que no se puede comprar nada m\u00e1s sostenible que lo que ya est\u00e1 hecho. Pero a\u00fan hay muchas que prefieren comprar cosas nuevas. A unas y a otras queremos decirles que, si de verdad necesitan comprar algo, sea nuevo o a reestrenar, mejor que sea de marcas de calidad y que dure para que, m\u00e1s tarde, pueda ser utilizado o reutilizado tanto como se pueda\u201d, ha explicado <strong>Olivia Calafat<\/strong>, CMO de <strong>Wallapop<\/strong>.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/aUdCxgn9keo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/XdwMaaylu5E\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/GlaJYEcnEB8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">En la nueva campa\u00f1a, Wallapop ha trabajado con <strong>Mono Madrid<\/strong> y con el creativo <strong>Jes\u00fas Revuelta<\/strong>, recientemente premiado a la mejor trayectoria publicitaria sub-41 en los Premios Eficacia. La segunda colaboraci\u00f3n entre agencia y creativo, tras \u2018Lo hecho, hecho est\u00e1\u2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explica Revuelta, avisar a las marcas mencionadas de su aparici\u00f3n en el spot de Wallapop supon\u00eda no conseguir el objetivo de sorprender, de ah\u00ed que tampoco sea casualidad que <strong>las piezas de televisi\u00f3n tengan un aspecto visual muy parecido al de las r\u00fabricas a las que dan las gracias.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNos pareci\u00f3 que esta era la forma m\u00e1s honesta de hacerles sentirse c\u00f3modas y representadas con nuestro agradecimiento sorpresa. Y sus valores de producci\u00f3n audiovisual tambi\u00e9n contribuyen a que la gente se d\u00e9 cuenta de que Wallapop tambi\u00e9n es sin\u00f3nimo de calidad, y as\u00ed podemos hacer m\u00e1s deseable y aspiracional la reutilizaci\u00f3n\u201d, comenta el creativo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>Gracias, marcas<\/em> supone un paso m\u00e1s para la plataforma en su objetivo de retar al consumo irreflexivo de productos nuevos y hacer masiva la reutilizaci\u00f3n, en l\u00ednea con el ODS n\u00ba12 de la ONU. Ambas campa\u00f1as mantienen elementos de continuidad, como el escenario desde el que la protagonista lanza el mensaje de Wallapop, y dos de sus protagonistas: Raquel Pino y el activista ambiental Jon Kareaga.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wallapop da las gracias a marcas como Miele, Levi\u2019s o Lexus por fabricar bienes duraderos que permitan la reutilizaci\u00f3n. Una evoluci\u00f3n de su l\u00ednea estrat\u00e9gica \u2018Lo hecho, hecho est\u00e1\u2019.<\/p>\n","protected":false},"author":29,"featured_media":166298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-166295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wallapop da las gracias a las marcas duraderas en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Wallapop da las gracias a marcas como Miele, Levi\u2019s o Lexus por fabricar bienes duraderos que permitan la reutilizaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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