{"id":166219,"date":"2023-01-11T15:04:09","date_gmt":"2023-01-11T14:04:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=166219"},"modified":"2023-01-11T15:04:09","modified_gmt":"2023-01-11T14:04:09","slug":"iki-group-reestructura-su-cupula-directiva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166219","title":{"rendered":"IKI Group reestructura su c\u00fapula directiva"},"content":{"rendered":"<p>Tras su incorporaci\u00f3n a IKI Media en febrero de 2022, con el cargo de <em>chief transformation officer<\/em>, <a href=\"https:\/\/ipmark.com\/alma-vazquez-chief-transformation-officer-iki-media\/\"><strong>Alma V\u00e1zquez<\/strong><\/a> prosigue su labor dentro del grupo como nueva <strong>directora general de IKI Media.\u00a0<\/strong>En los \u00faltimos seis a\u00f1os, V\u00e1zquez desarroll\u00f3 su trayectoria profesional como <em>managing partner &amp; growth director\u00a0<\/em>en\u00a0<strong>Havas Media Group<\/strong>, colaborando en las \u00e1reas de desarrollo de nuevo negocio, marketing y comunicaci\u00f3n, adem\u00e1s de trabajar para firmas como <strong>Chanel, Peugeot, Iberia, Bankinter\u00a0<\/strong>o\u00a0<strong>Eroski<\/strong>.<\/p>\n<p>A su vez, <strong>C\u00f3rdoba Ruiz cuenta con una experiencia de m\u00e1s de 20 a\u00f1os en el sector del marketing y la publicidad<\/strong> (Mediaedge:cia, Grupo Entusiasmo, IKI Group), los \u00faltimos tres al frente de la direcci\u00f3n general de IKI Media. Como nueva directora general de Serendipia, cargo de nueva creaci\u00f3n, contribuir\u00e1 a consolidar este proyecto dentro del grupo y apoyar\u00e1 la labora de Ana de Mart\u00edn, CEO de la agencia.<\/p>\n<p>Serendipia se uni\u00f3 a IKI Group en enero de 2021 para compartir sus unidades de servicios, aprovechar sinergias y reforzar competitividad.<\/p>\n<p>Por su parte, Fisherman, que ofrece servicios de consultor\u00eda estrat\u00e9gica, activaci\u00f3n, optimizaci\u00f3n y medici\u00f3n de marketing digital, incorpora a <strong>Rafael Mart\u00ednez de Lucas<\/strong> como <strong>chief digital officer<\/strong> para reforzar el proyecto del Grupo y afrontar el\u00a0 reto de ofrecer a los clientes una verdadera experiencia omnicanal. Su objetivo es optimizar los recursos y el talento de la compa\u00f1\u00eda, aprovechando al m\u00e1ximo todas las herramientas disponibles en el entorno AdTech y MarTech y generando experiencias y soluciones integradas de comunicaci\u00f3n relevantes y eficaces.<\/p>\n<p>Mart\u00ednez de Lucas se incorpora a IKI tras su paso por la multinacional LiveRamp, empresa estadounidense de resoluci\u00f3n de identidad, como responsable del desarrollo de negocio para Espa\u00f1a e Italia. Previamente consolid\u00f3 el \u00e1rea de publicidad program\u00e1tica en el <strong>Grupo Dentsu<\/strong>, tras desempe\u00f1ar anteriormente cargos de relevancia al frente del \u00e1rea digital en grandes agencias de comunicaci\u00f3n como Starcom Mediavest Group, MEC Global (ahora Wavemaker) y Havas. A lo largo de esta dilatada trayectoria profesional ha trabajado para anunciantes tan relevantes comoVodafone, Telef\u00f3nica, P&amp;G, Coca Cola, Banco Santander, BBVA, Bankinter, CaixaBank, General Motors, Diageo, Iberia, Vueling, Carrefour, Grupo DIA, Mondel\u0113z International, MasterCard, AMEX, L\u00ednea Directa, Mutua, ONCE, SAMSUNG o Securitas Direct, entre otras ense\u00f1as l\u00edderes.<\/p>\n<p><em>\u201c<\/em>Avanzamos hacia una cultura corporativa con capacidad para alcanzar la excelencia e incorporar a IKI Group a un talento senior y ampliamente reconocido como Rafa, y reforzar el liderazgo de C\u00f3rdoba y Alma dentro del Grupo, supone una decisi\u00f3n estrat\u00e9gica que nos aporta solidez y ampl\u00eda nuestras posibilidades de \u00e9xito en un mercado altamente competitivo<em>\u201d, <\/em>declara <strong>Manel Urquijo, CEO de IKI Group<\/strong>, sobre estos cambios organizativos.<\/p>\n<p>IKI Group cerr\u00f3 el 2022 experimentando un fuerte crecimiento, <strong>alcanzando los 107 MM de facturaci\u00f3n<\/strong> y afronta ahora \u00ablos retos planteados en este a\u00f1o con una nueva organizaci\u00f3n, m\u00e1s s\u00f3lida, y una distribuci\u00f3n de roles m\u00e1s competitiva\u00bb, se\u00f1alan desde la compa\u00f1\u00eda.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3rdoba Ruiz deja la direcci\u00f3n general de IKI Media, cargo en el que es sustituida por Alma V\u00e1zquez, para asumir la de Serendipia, donde trabajar\u00e1 de la mano de Ana de Mart\u00edn, CEO de la agencia. A su vez, Rafael Mart\u00ednez de Lucas se une a IKI Group como nuevo chief digital officer de Fisherman, la unidad digital del grupo.\u00a0\u00a0<\/p>\n","protected":false},"author":14,"featured_media":166220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-166219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IKI Group reestructura su c\u00fapula directiva - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"C\u00f3rdoba Ruiz, directora general de IKI Media, es sustituida por Alma V\u00e1zquez en la nueva estructura organizativa de IKI Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=166219\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKI Group reestructura su c\u00fapula directiva - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"C\u00f3rdoba Ruiz, directora general de IKI Media, es sustituida por Alma V\u00e1zquez en la nueva estructura organizativa de IKI Group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=166219\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T14:04:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Cupula-directiva-IKI-Group-ipmark.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"918\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166219#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166219\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"IKI Group reestructura su c\u00fapula directiva\",\"datePublished\":\"2023-01-11T14:04:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166219\"},\"wordCount\":527,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166219#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Cupula-directiva-IKI-Group-ipmark.png\",\"keywords\":[\"agencias de medios\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166219\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=166219\",\"name\":\"IKI Group reestructura su c\u00fapula directiva - 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