{"id":166162,"date":"2023-01-11T11:56:24","date_gmt":"2023-01-11T10:56:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=166162"},"modified":"2023-01-11T18:54:24","modified_gmt":"2023-01-11T17:54:24","slug":"zalando-entrega-cuenta-global-medios-a-iprospect","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166162","title":{"rendered":"Zalando entrega su cuenta global de medios a iProspect"},"content":{"rendered":"<p><strong>iProspect, agencia de medios del Grupo Dentsu, ha ganado la cuenta de medios global de Zalando, tras un concurso en el que han participado varias agencias. Desde enero, iProspect se encargar\u00e1 de la compra y planificaci\u00f3n de todos los medios tradicionales \u2018above the line\u2019 en los 25 mercados en los que est\u00e1 presente la firma alemana.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan han explicado desde Zalando, en un principio la compa\u00f1\u00eda se sinti\u00f3 atra\u00edda por la escala global de la agencia y la oportunidad de aumentar el alcance a trav\u00e9s de la red de Dentsu. Sin embargo, han sido finalmente los insights, la estrategia, la pasi\u00f3n, y el <em>expertise<\/em> de performance y marca lo que llev\u00f3 a la compa\u00f1\u00eda a decantarse por iProspect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl equipo de iProspect realmente entendi\u00f3 nuestra ambici\u00f3n de ser un lugar de inspiraci\u00f3n e interacci\u00f3n con nuestras audiencias. Estamos deseando trabajar juntos para crear lazos emocionales m\u00e1s profundos entre nuestra marca y nuestros clientes\u201d, ha destacado <strong>Ralph Rijks<\/strong>, vicepresidente de marketing regional de <strong>Zalando<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAl entender los puntos de contacto de compra claves en cada mercado y c\u00f3mo se entrelazan con la vida de las personas, fuimos capaces de mostrar c\u00f3mo podemos interactuar m\u00e1s con audiencias relevantes para crear lazos emocionales m\u00e1s profundos con los clientes\u201d, ha resumido por su parte <strong>Amanda Morrissey<\/strong>, <strong>iProspect<\/strong> global client &amp; brand presidente de Zalando.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con una<strong> inversi\u00f3n publicitaria que ronda entre los 300 y 400 millones de euros<\/strong>, la nueva agencia de medios de Zalando ser\u00e1 responsable de la planificaci\u00f3n y compra de todos los medios tradicionales ATL en 25 pa\u00edses, entre ellos, Ruman\u00eda, Alemania, Reino Unido, Francia, Suecia, Italia, Polonia, Croacia, Eslovenia, Rep\u00fablica Checa, Eslovaquia, Dinamarca, Finlandia y Espa\u00f1a.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una inversi\u00f3n publicitaria que ronda entre los 300 y 400 millones de euros, la nueva agencia de medios de Zalando ser\u00e1 responsable de la planificaci\u00f3n y compra de todos los medios tradicionales ATL en 25 pa\u00edses. <\/p>\n","protected":false},"author":29,"featured_media":166164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,2226],"class_list":["post-166162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando entrega su cuenta global de medios a iProspect<\/title>\n<meta name=\"description\" content=\"iProspect, agencia de medios del Grupo Dentsu, ha ganado la cuenta de medios global de Zalando, tras un concurso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=166162\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando entrega su cuenta global de medios a iProspect\" \/>\n<meta property=\"og:description\" content=\"iProspect, agencia de medios del Grupo Dentsu, ha ganado la cuenta de medios global de Zalando, tras un concurso.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=166162\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T10:56:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-11T17:54:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/zalando-entrega-cuenta-global-medios-a-iprospect.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166162#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166162\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Zalando entrega su cuenta global de medios a iProspect\",\"datePublished\":\"2023-01-11T10:56:24+00:00\",\"dateModified\":\"2023-01-11T17:54:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166162\"},\"wordCount\":302,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166162#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/zalando-entrega-cuenta-global-medios-a-iprospect.jpg\",\"keywords\":[\"agencias de medios\",\"marcas\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166162\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=166162\",\"name\":\"Zalando entrega su cuenta global de medios a iProspect\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166162#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166162#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/zalando-entrega-cuenta-global-medios-a-iprospect.jpg\",\"datePublished\":\"2023-01-11T10:56:24+00:00\",\"dateModified\":\"2023-01-11T17:54:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"iProspect, agencia de medios del Grupo Dentsu, ha ganado la cuenta de medios global de Zalando, tras un concurso.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166162#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=166162\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166162#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/zalando-entrega-cuenta-global-medios-a-iprospect.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/zalando-entrega-cuenta-global-medios-a-iprospect.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Zalando entrega su cuenta global de medios a iProspect\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=166162#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zalando entrega su cuenta global de medios a iProspect\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zalando entrega su cuenta global de medios a iProspect","description":"iProspect, agencia de medios del Grupo Dentsu, ha ganado la cuenta de medios global de Zalando, tras un concurso.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=166162","og_locale":"es_ES","og_type":"article","og_title":"Zalando entrega su cuenta global de medios a iProspect","og_description":"iProspect, agencia de medios del Grupo Dentsu, ha ganado la cuenta de medios global de Zalando, tras un concurso.","og_url":"https:\/\/ipmark.com\/?p=166162","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-01-11T10:56:24+00:00","article_modified_time":"2023-01-11T17:54:24+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/zalando-entrega-cuenta-global-medios-a-iprospect.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=166162#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=166162"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Zalando entrega su cuenta global de medios a iProspect","datePublished":"2023-01-11T10:56:24+00:00","dateModified":"2023-01-11T17:54:24+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=166162"},"wordCount":302,"image":{"@id":"https:\/\/ipmark.com\/?p=166162#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/zalando-entrega-cuenta-global-medios-a-iprospect.jpg","keywords":["agencias de medios","marcas"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=166162","url":"https:\/\/ipmark.com\/?p=166162","name":"Zalando entrega su cuenta global de medios a iProspect","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=166162#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=166162#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/zalando-entrega-cuenta-global-medios-a-iprospect.jpg","datePublished":"2023-01-11T10:56:24+00:00","dateModified":"2023-01-11T17:54:24+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"iProspect, agencia de medios del Grupo Dentsu, ha ganado la cuenta de medios global de Zalando, tras un concurso.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=166162#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=166162"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=166162#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/zalando-entrega-cuenta-global-medios-a-iprospect.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/zalando-entrega-cuenta-global-medios-a-iprospect.jpg","width":1140,"height":635,"caption":"Zalando entrega su cuenta global de medios a iProspect"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=166162#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Zalando entrega su cuenta global de medios a iProspect"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/166162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=166162"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/166162\/revisions"}],"predecessor-version":[{"id":166249,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/166162\/revisions\/166249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/166164"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=166162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=166162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=166162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}