{"id":166154,"date":"2023-01-11T11:08:55","date_gmt":"2023-01-11T10:08:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=166154"},"modified":"2023-01-11T11:08:55","modified_gmt":"2023-01-11T10:08:55","slug":"carla-alexander-y-raquel-seron-codirectoras-generales-de-burns","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166154","title":{"rendered":"Carla Alexander y Raquel Ser\u00f3n, codirectoras generales de Burns"},"content":{"rendered":"<p>Ser\u00f3n y Alexander se complementar\u00e1n en la gesti\u00f3n de equipos y clientes, tareas que ya ven\u00edan siendo desarrolladas por ellas y que, desde ahora y con la m\u00e1xima responsabilidad compartida entre ambas, llevar\u00e1n a Burns a completar esta<strong> nueva etapa de transformaci\u00f3n como agencia creativa digital <em>data driven<\/em><\/strong> en la que, seg\u00fan sus propias palabras, \u201cseguiremos impulsando el crecimiento de negocio de nuestros equipos de medios digitales y de innovaci\u00f3n junto con las \u00e1reas en las que hemos sido l\u00edderes desde nuestro nacimiento: creatividad, estrategia y contenido\u201d.<\/p>\n<p>Conscientes de que la clave del \u00e9xito en la agencia es su talento digital, dedicar\u00e1n <strong>recursos a la contrataci\u00f3n de perfiles que incorporen nuevos <em>skills<\/em><\/strong> que complementen al equipo humano de la compa\u00f1\u00eda -con m\u00e1s de 180 empleados entre las oficinas de Madrid y Lima- e impulsar\u00e1n la cultura de agencia, algo distintivo de Burns a lo largo de sus casi 15 a\u00f1os de trayectoria.<\/p>\n<p>Licenciada en Derecho por la Universidad Complutense de Madrid y en <em>International Business <\/em>por EBS, a lo que a\u00f1ade formaci\u00f3n complementaria en Inteligencia Artificial y Big Data en el MIT, <strong>Carla Alexander inici\u00f3 su carrera profesional en el mundo de la producci\u00f3n audiovisual<\/strong>. En 2008 se uni\u00f3 al equipo fundacional de Burns, donde ha desempe\u00f1ado diversos cargos a lo largo de estos a\u00f1os trabajando para todos sus clientes.<\/p>\n<p>Por su parte, <strong>Raquel Ser\u00f3n es licenciada en ADE por la Universitat de Val\u00e8ncia e inici\u00f3 su carrera profesional en Contrapunto<\/strong>. Posteriormente se incorpor\u00f3 a Wysiwyg, agencia 100% digital e independiente, donde permaneci\u00f3 durante 10 a\u00f1os y fue socia hasta su venta a un grupo internacional. En su \u00faltima etapa antes de incorporarse a Burns, trabaj\u00f3 en Ogilvy desarrollando proyectos orientados al desarrollo de clientes y herramientas CRM.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burns abre una nueva etapa nombrando a Raquel Ser\u00f3n y a Carla Alexander, quienes hasta ahora desempe\u00f1aban el cargo de client services director y global business director, respectivamente, como nuevas codirectoras generales de la compa\u00f1\u00eda en Madrid. De esta manera, la agencia digital recupera su tradicional liderazgo femenino apostando por el talento inhouse, tras la desvinculaci\u00f3n de Gonzaga Ayll\u00f3n.<\/p>\n","protected":false},"author":14,"featured_media":166156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-166154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carla Alexander y Raquel Ser\u00f3n, codirectoras generales de Burns - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=166154\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carla Alexander y Raquel Ser\u00f3n, codirectoras generales de Burns - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Burns abre una nueva etapa nombrando a Raquel Ser\u00f3n y a Carla Alexander, quienes hasta ahora desempe\u00f1aban el cargo de client services director y global business director, respectivamente, como nuevas codirectoras generales de la compa\u00f1\u00eda en Madrid. 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