{"id":166145,"date":"2023-01-11T10:58:54","date_gmt":"2023-01-11T09:58:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=166145"},"modified":"2023-01-11T17:30:41","modified_gmt":"2023-01-11T16:30:41","slug":"el-mercado-de-joyeria-y-relojeria-incremento-sus-ventas-un-7-en-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166145","title":{"rendered":"El mercado de joyer\u00eda y relojer\u00eda increment\u00f3 un 7% sus ventas en 2022"},"content":{"rendered":"

Las ventas minoristas de joyer\u00eda y relojer\u00eda registraron una fuerte recuperaci\u00f3n en 2021, impulsadas por la vuelta al consumo y la reactivaci\u00f3n de la actividad tur\u00edstica, tras la ca\u00edda superior al 30% registrada en 2020. El mercado alcanz\u00f3 los 1.500 millones de euros hace dos ejercicios, un 28,8% m\u00e1s que el a\u00f1o precedente.\u00a0<\/b><\/p>\n

A falta de conocer los datos de cierre de 2022, el Observatorio Sectorial DBK de Informa estima que el sector finalizar\u00e1 el a\u00f1o con una facturaci\u00f3n de 1.600 millones de euros, lo que supondr\u00e1 un crecimiento del 7% respecto al ejercicio pasado.<\/p>\n

Las\u00a0cadenas especializadas<\/b>\u00a0concentraron alrededor del 56% del mercado en 2021, con un valor de las ventas de 845 millones de euros, participaci\u00f3n que registra una tendencia creciente. Por su parte, los\u00a0establecimientos independientes\u00a0<\/b>registraron unas ventas de unos 320 millones de euros, lo que supuso el 21% del mercado. Las\u00a0grandes superficies y otros canales\u00a0<\/b>representaron de forma conjunta el 22,4% del negocio total.<\/p>\n

Por tipo de producto, los\u00a0art\u00edculos de joyer\u00eda y bisuter\u00eda<\/b>\u00a0reunieron el 56% de las ventas totales, mientras que los productos de\u00a0relojer\u00eda\u00a0<\/b>registraron una participaci\u00f3n del 39%, quedando el 5% para otros art\u00edculos, principalmente de plater\u00eda y complementos.<\/p>\n

Impulso del ecommerce<\/b><\/h2>\n

Cabe destacar el fuerte crecimiento experimentado en los \u00faltimos a\u00f1os por los ingresos generados por el\u00a0comercio electr\u00f3nico<\/b>\u00a0de art\u00edculos de joyer\u00eda y relojer\u00eda, llegando alanzar una cifra de 130 millones de euros, y suponer el 9% del valor total del mercado minorista hace dos a\u00f1os.<\/p>\n

A finales de 2021, operaban en Espa\u00f1a\u00a0unos 8.900 puntos de venta\u00a0<\/b>minorista de joyer\u00eda y relojer\u00eda, cifra que muestra una tendencia a la baja. Algo m\u00e1s del 30% se encontraban integrados en cadenas.<\/p>\n

El avance del negocio de las grandes cadenas frente al comercio independiente ha reforzado la tendencia de\u00a0concentraci\u00f3n en los principales operadores<\/b>\u00a0en los \u00faltimos a\u00f1os. As\u00ed, los cinco primeros reunieron el 41% de las ventas totales del sector en 2021, participaci\u00f3n que alcanz\u00f3 el 55% en el caso de los diez primeros.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hasta alcanzar los 1.600 millones de euros, seg\u00fan las previsiones de cierre de ejercicio del Observatorio Sectorial DBK de Informa.<\/p>\n","protected":false},"author":30,"featured_media":166148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[398],"class_list":["post-166145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-investigacion"],"acf":[],"yoast_head":"\nEl mercado de joyer\u00eda y relojer\u00eda increment\u00f3 sus ventas un 7% en 2022<\/title>\n<meta name=\"description\" content=\"El Observatorio Sectorial DBK de Informa estima que el sector finalizar\u00e1 el a\u00f1o con una facturaci\u00f3n de 1.600 millones de euros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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