{"id":166092,"date":"2023-01-10T13:43:22","date_gmt":"2023-01-10T12:43:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=166092"},"modified":"2023-01-10T17:01:50","modified_gmt":"2023-01-10T16:01:50","slug":"dockers-reconecta-con-la-gen-z-en-twitch-en-su-campana-de-invisible-pants","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166092","title":{"rendered":"Dockers reconecta con la Gen Z en Twitch en su campa\u00f1a de \u2018invisible pants\u2019\u00a0"},"content":{"rendered":"

La marca textil Dockers relanza sus ic\u00f3nicos \u2018khaki pants\u2019, los chinos m\u00e1s c\u00f3modos de su colecci\u00f3n, tanto, \u201cque es como si no llevaras nada\u201d. As\u00ed es como lo transmiti\u00f3 Perxitaa, uno de los streamers m\u00e1s seguidos en Twitch, que vest\u00eda los \u2018invisible pants\u2019 y consigui\u00f3 una gran repercusi\u00f3n viral en la plataforma y en redes sociales.<\/b><\/p>\n

El departamento de Content & Experience de OMD Espa\u00f1a ha estado al cargo de la ideaci\u00f3n, desarrollo e implementaci\u00f3n de esta activaci\u00f3n, con el objetivo de conectar con la Generazi\u00f3n Z en un entorno digital, su medio por excelencia, y vinculado al gaming, bas\u00e1ndose en uno de sus principales valores la libertad, y transmitir el esp\u00edritu de la marca bajo el t\u00edtulo \u201cThe Khaki Pants\u201d \u2018siempre apoyaremos a aquellos que visten como les da la gana\u2019.<\/span><\/p>\n

Perxitaa<\/span><\/a>, c\u00f3mplice para llevar a cabo esta sorprendente activaci\u00f3n en vivo, desat\u00f3 el revuelo entre su comunidad de seguidores tras levantarse de su silla y aparecer sin pantalones, <\/span>en ropa interior.<\/b> Transmitiendo as\u00ed que \u201clos khaki Dockers son tan c\u00f3modos, b\u00e1sicos y esenciales que es como si no llevaras nada\u201d.<\/span><\/p>\n

Esto desat\u00f3 miles de comentarios y la rumorolog\u00eda hizo el resto: \u00bfhab\u00eda sido un descuido? \u00bfhab\u00eda sido una broma?, la gran viralizaci\u00f3n conseguida y las <\/span>m\u00e1s de 722K impresiones lanzadas en Twitch<\/b>, para la que tambi\u00e9n se cont\u00f3 con la colaboraci\u00f3n de otros streamers, mejoraron sus resultados. En concreto, esta acci\u00f3n ha logrado incrementar un 114% el tr\u00e1fico a la web de Dockers Espa\u00f1a y sus ventas subieron en m\u00e1s de un 71% durante el periodo de la campa\u00f1a.<\/span><\/p>\n

Desde el equipo de marketing de Dockers afirman: \u201cpara <\/span>la campa\u00f1a de \u2018invisible pants\u2019 <\/b>trabajamos con los mejores streamers de Twitch porque son espont\u00e1neos, inteligentes, relajados y que buscan la practicidad en su estilo, que es exactamente lo que quer\u00edamos encarnar con <\/span>Dockers Original Khakis.<\/b> Queremos que el esp\u00edritu libre de los streamers cobre vida a trav\u00e9s de las piezas de Dockers. Se trata de usar la ropa que te hace sentir libre y adoptar el estado mental California Cool.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Esta acci\u00f3n de branded content de OMD Espa\u00f1a permite a la marca textil incrementar un 114% el tr\u00e1fico a su web.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":166093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6485],"class_list":["post-166092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-braded-content"],"acf":[],"yoast_head":"\nDockers reconecta con la Gen Z en Twitch en su campa\u00f1a de \u2018invisible pants\u2019\u00a0<\/title>\n<meta name=\"description\" content=\"Esta acci\u00f3n de branded content de OMD Espa\u00f1a permite a la marca textil incrementar un 114% el tr\u00e1fico a su web.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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