{"id":16607,"date":"2013-04-04T09:30:16","date_gmt":"2013-04-04T09:30:16","guid":{"rendered":"https:\/\/ipmark.com\/wunderman-campaa-de-social-media-para-ford\/"},"modified":"2013-04-04T09:30:16","modified_gmt":"2013-04-04T09:30:16","slug":"wunderman-campaa-de-social-media-para-ford","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=16607","title":{"rendered":"Wunderman, campa\u00f1a de social media para Ford"},"content":{"rendered":"<p>Los objetivos marcados eran obtener 400.000 reproducciones de v\u00eddeo en YouTube con una retenci\u00f3n de audiencia del 79%, 30.000 nuevos fans en Facebook con un alcance de 2.000.000 de usuarios y 50.000 participantes entre todas las acciones.<\/p>\n<p>La propuesta consisti\u00f3 en generar una acci\u00f3n capaz de acercar el coche a los usuarios, a trav\u00e9s de pruebas cargadas de adrenalina asociadas al mundo de los deportes de invierno y enmarcadas en la estaci\u00f3n de Baqueira-Beret.<\/p>\n<p>La presencia del Ford Kuga ya no era ninguna sorpresa en el Valle de Ar\u00e1n, ya que patrocina Baqueira-Beret desde hace a\u00f1os. La novedad radicar\u00eda en mostrar todo a trav\u00e9s de las redes sociales.<\/p>\n<p>La acci\u00f3n, bautizada como <i>SnowMotion<\/i> y de tres meses de duraci\u00f3n, comenz\u00f3 con el anuncio de la Kuga Riders Cup, una competici\u00f3n de riders desarrollada en Facebook cuyo ganador (Aymar Navarro) obtendr\u00eda un nuevo Ford Kuga durante toda la temporada de esqu\u00ed, un premio en met\u00e1lico y protagonizar un v\u00eddeo con el coche que utilizar\u00eda la marca como cierre de toda la acci\u00f3n.<\/p>\n<p>En la segunda fase se puso en marcha <i>Kuga by Blanca<\/i>, una secci\u00f3n en Facebook donde la medallista ol\u00edmpica Blanca Fern\u00e1ndez Ochoa contaba los secretos del Valle de Ar\u00e1n y compet\u00eda ( en un v\u00eddeo) con el nuevo Ford Kuga bajando desde la explanada de Orri hasta la estaci\u00f3n de Baqueira.<\/p>\n<p>Para incluir a los fans, la agencia desarroll\u00f3 tambi\u00e9n en Facebook un concurso para ganar un viaje a Baqueira y ser parte del #KugaWeeken, un fin de semana con Blanca Fern\u00e1ndez Ochoa como embajadora en el que se entregaron los premios de la Kuga Riders Cup. Al mismo tiempo, bloggers, instagramers y los riders participantes postearon sus sensaciones a bordo del nuevo modelo de Ford Kuga, apenas reci\u00e9n llegado a los concesionarios. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los objetivos marcados eran obtener 400.000 reproducciones de v\u00eddeo en YouTube con una retenci\u00f3n de audiencia del 79%, 30.000 nuevos<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-16607","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wunderman, campa\u00f1a de social media para Ford - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=16607\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wunderman, campa\u00f1a de social media para Ford - 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