{"id":166063,"date":"2023-01-10T11:42:11","date_gmt":"2023-01-10T10:42:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=166063"},"modified":"2023-01-10T17:04:58","modified_gmt":"2023-01-10T16:04:58","slug":"vips-elige-a-mono-como-su-nueva-agencia-creativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=166063","title":{"rendered":"Vips elige a Mono como su nueva agencia creativa"},"content":{"rendered":"<p><b>La cadena de restauraci\u00f3n Vips, que pertenece al Grupo Alsea, ha decidido asignar su cuenta a la agencia creativa Mono para emprender una nueva etapa de comunicaci\u00f3n en 2023. La decisi\u00f3n fue tomada tras un concurso. La compa\u00f1\u00eda valor\u00f3 la propuesta estrat\u00e9gica de la agencia, que propon\u00eda construir una nueva plataforma de comunicaci\u00f3n.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mono desarrollar\u00e1 <strong>toda la estrategia de comunicaci\u00f3n de 202<\/strong>3, incluyendo las campa\u00f1as publicitarias y lanzamientos de productos, con el objetivo de fortalecer la empresa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn Vips tenemos el gran reto de seguir construyendo una marca ic\u00f3nica, aspiracional y accesible para poder conseguir los ambiciosos objetivos de negocio de los pr\u00f3ximos a\u00f1os. Creemos que Mono junto con Arena para posicionar la marca en la actualidad y en la cultura conectando de una manera diferente con el consumidor\u201d, cuenta la directora de marketing de la cadena, <\/span><b>Sandra Carrasco.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Este cambio de agencia llega en <strong>plena expansi\u00f3n<\/strong> de la compa\u00f1\u00eda, que estima la apertura de nuevos locales fuera de la capital para ampliar su presencia en Espa\u00f1a. Actualmente cuenta con 156 establecimientos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda tambi\u00e9n tiene entre sus planes la <strong>remodelaci\u00f3n y redise\u00f1o completo de sus locales<\/strong>, as\u00ed como la actualizaci\u00f3n de su carta, con una amplia oferta de platos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena quiere fortalecer la marca, iniciando adem\u00e1s una nueva etapa de expansi\u00f3n y remodelaci\u00f3n de establecimientos con nueva carta.<\/p>\n","protected":false},"author":30,"featured_media":166064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-166063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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