{"id":16606,"date":"2013-04-08T10:40:19","date_gmt":"2013-04-08T10:40:19","guid":{"rendered":"https:\/\/ipmark.com\/anlitica-web-aprendiendo-a-usar-google-analytics\/"},"modified":"2013-04-08T10:40:19","modified_gmt":"2013-04-08T10:40:19","slug":"anlitica-web-aprendiendo-a-usar-google-analytics","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=16606","title":{"rendered":"An\u00e1litica web: aprendiendo a usar Google Analytics"},"content":{"rendered":"<p>El curso, de tres horas de duraci\u00f3n, est\u00e1 dirigido a ejecutivos de cuentas, expertos en social media, ejecutivos de marketing, community managers y web analytics executives.<\/p>\n<p>En este curso se abordar\u00e1n las cuatro grandes \u00e1reas: <\/p>\n<p><b>1.<\/b> \u00bfQu\u00e9 es la anal\u00edtica web? Primeros pasos: \u00bfpor qu\u00e9 Google Analytics?, \u00bfc\u00f3mo funciona?<\/p>\n<p><b>2.<\/b> Datos y m\u00e9tricas b\u00e1sicas: \u00bfqu\u00e9 significa cada m\u00e9trica?, \u00bfqu\u00e9 representa?, \u00bfd\u00f3nde encontramos cada uno de los datos?<\/p>\n<p><b>3.<\/b> Configuraci\u00f3n de las herramientas para la recogida de datos: configuraci\u00f3n de perfiles, filtros, segmentos avanzados, informes personalizados, eventos, objetivos, embudos de conversi\u00f3n.<\/p>\n<p><b>4.<\/b> Informes de actividad: \u00bfc\u00f3mo representar los datos (menos es m\u00e1s)?<\/p>\n<p><b>\u00bfQu\u00e9 se lleva el alumno?<\/b><\/p>\n<p>Conocimiento b\u00e1sico necesario para gestionar la anal\u00edtica de cualquier blog o web corporativa enfocada a contenidos, tanto a nivel de configuraci\u00f3n de la herramienta para la recogida de datos como para comprensi\u00f3n y presentaci\u00f3n de los mismos.<\/p>\n<p>M\u00e1s informaci\u00f3n sobre el curso <a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/bit.ly\/W6IyZX\">AQU\u00cd<\/a><\/p>\n<p><b>Sobre Foxize School<\/b><\/p>\n<p>Foxize School es la primera escuela avanzada que ofrece formaci\u00f3n en temas de negocios y digital de forma personalizada y presencial a trav\u00e9s de los mejores profesionales \u2014todos expertos en su respectivos sectores\u2014 y a precios asequibles. En Foxize el alumno puede elegir cada uno de los cursos que m\u00e1s se adapten a sus necesidades, permitiendo as\u00ed una formaci\u00f3n totalmente flexible y alineada con sus objetivos profesionales y personales.<\/p>\n<p>Los alumnos pueden elegir capsulas de contenidos y de alta calidad, en temas muy concretos y en las siguientes categor\u00edas: negocio y emprendimiento, marketing, comunicaci\u00f3n, comercio electr\u00f3nico, anal\u00edtica y habilidades digitales.<\/p>\n<p>Esta innovadora escuela de negocios cuenta con una afinada selecci\u00f3n de m\u00e1s de 140 profesores (<a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.foxize.com\/es\/profesores\" target=\"_blank\" rel=\"noopener noreferrer\">www.foxize.com\/es\/profesores<\/a>), todos ellos profesionales expertos que viven d\u00eda a d\u00eda los retos y los cambios que afectan a una empresa. Foxize ofrece conocimiento concreto a personas que quieran actualizarse y estar al d\u00eda, pero de una forma flexible y adaptada a sus necesidades, horarios y presupuesto. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El curso, de tres horas de duraci\u00f3n, est\u00e1 dirigido a ejecutivos de cuentas, expertos en social media, ejecutivos de marketing,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-16606","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00e1litica web: aprendiendo a usar Google Analytics - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=16606\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00e1litica web: aprendiendo a usar Google Analytics - 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