{"id":165993,"date":"2023-01-09T13:27:28","date_gmt":"2023-01-09T12:27:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=165993"},"modified":"2023-01-09T17:04:50","modified_gmt":"2023-01-09T16:04:50","slug":"francia-lanzara-codigo-conducta-para-influencers","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=165993","title":{"rendered":"Francia lanzar\u00e1 un c\u00f3digo de conducta para influencers"},"content":{"rendered":"<p><strong>Francia se suma a la lista de pa\u00edses europeos en regular el sector de los influencers a trav\u00e9s de un c\u00f3digo de conducta. El Ministerio de Econom\u00eda galo ha lanzado una consulta p\u00fablica que recoger\u00e1 la opini\u00f3n de los franceses en las 11 medidas planteadas en torno a cuatro tem\u00e1ticas: los derechos y obligaciones de los influencers, la propiedad intelectual, la protecci\u00f3n de los consumidores y la gobernanza del sector.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado Bruno Le Maire, ministro de econom\u00eda, en un v\u00eddeo publicado en la web de la consulta, existen todav\u00eda ciertos fraudes o despistes en las plataformas sociales en las que participan los creadores de contenido, que suponen enga\u00f1ar al consumidor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa inmensa mayor\u00eda de ellos respeta las normas, pero todav\u00eda hay ciertos fraudes o a veces simplemente, ciertos olvidos. Olvidamos decir que nos han pagado por recomendar un producto, una p\u00e1gina o un viaje. Esto es lo que queremos corregir con la regulaci\u00f3n del sector\u201d, ha se\u00f1alado Le Maire.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La f\u00f3rmula que buscar\u00e1 emplear el gobierno galo ser\u00e1 el lanzamiento de un c\u00f3digo de buenas pr\u00e1cticas, <strong>similar a la Gu\u00eda del Influyente de Reino Unido o al C\u00f3digo sobre el uso de influencers en la publicidad de Espa\u00f1a<\/strong>, y en el cual se han planteado 11 medidas en cuatro \u00e1mbitos. A saber: derechos y obligaciones de los influencers, propiedad intelectual, protecci\u00f3n de los consumidores y gobernanza del sector.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cualquier ciudadano podr\u00e1 subir su opini\u00f3n en la web influencers.make.org hasta el 31 de enero. El c\u00f3digo pretender\u00e1 regular la publicidad que realizan los 150.000 influencers que se contabilizan en Francia.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Ministerio de Econom\u00eda de Francia lanza una consulta p\u00fablica para regular la actividad publicitaria de los influencers a trav\u00e9s de un c\u00f3digo de buenas pr\u00e1cticas. <\/p>\n","protected":false},"author":29,"featured_media":165995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[383,2341],"class_list":["post-165993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-influencers","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Francia lanzar\u00e1 un c\u00f3digo de conducta 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