{"id":165683,"date":"2022-12-28T12:51:26","date_gmt":"2022-12-28T11:51:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=165683"},"modified":"2022-12-28T12:51:26","modified_gmt":"2022-12-28T11:51:26","slug":"coca-cola-primer-spot-ano-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=165683","title":{"rendered":"Coca-Cola, homenaje a Queen en el primer spot de 2023"},"content":{"rendered":"<p>En esta ocasi\u00f3n, Coca-Cola dar\u00e1 la bienvenida al 2023 de la mano del spot \u2018The Conductor\u2019, un<strong> homenaje a Queen<\/strong> para el que la marca se ha rodeado de siete artistas internacionales que han colaborado en una <strong>reinterpretaci\u00f3n de la ic\u00f3nica \u2018<a href=\"https:\/\/www.youtube.com\/watch?v=0p_1QSUsbsM\">A Kind of Magic<\/a>\u2019<\/strong>. Entre los nombres que han participado se encuentran <strong>Ari Lennox<\/strong>; el cantautor brit\u00e1nico <strong>Griff<\/strong>; la productora turca de electro-pop <strong>Ekin Beril<\/strong>; <strong>Mariah Angeliq; <\/strong>\u00a0el cantautor y productor nigeriano <strong>Tems<\/strong>; el rapero y productor <strong>Tesher<\/strong>; y la<em> girlband<\/em> de K-Pop <strong>TRI.BE<\/strong>.<\/p>\n<p>\u2018The Conductor\u2019 es el <strong>primer contenido nacido dentro de la nueva estrategia global de la plataforma Coke Studio<\/strong>. Creada en Pakist\u00e1n en el a\u00f1o 2008, se trata de <strong>un espacio com\u00fan en el que la marca quiere enmarcar todas sus iniciativas relacionadas con la m\u00fasica<\/strong> y en el que dar a los artistas de todo el mundo la oportunidad de asociarse, crecer juntos y colaborar creando contenidos con los que llegar a nuevas audiencias.<\/p>\n<p>Desde Coca-Cola se\u00f1alan que con \u2018The Conductor\u2019 y la plataforma Coke Studio quieren celebrar \u00ab<strong>la capacidad de la m\u00fasica para unirnos y crear experiencias \u00fanicas e inolvidables<\/strong>. Dar la bienvenida al nuevo a\u00f1o como parte de las campanadas y como protagonistas del primer spot nos permite llevar esa magia de la m\u00fasica a todos los rincones del pa\u00eds en una noche muy especial\u00bb<\/p>\n<p><iframe loading=\"lazy\" title=\"The Conductor - A Kind of Magic | Coke Studio\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/I6HrKKMzk-0?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola, de la mano de \u2018The Conductor&#8217;, volver\u00e1 a protagonizar el primer spot del a\u00f1o en las principales cadenas, como lleva haciendo de forma ininterrumpida desde hace 11 a\u00f1os. La popular marca tambi\u00e9n ser\u00e1 la presencia estelar en la cuenta atr\u00e1s al A\u00f1o Nuevo con el tradicional \u2018comeuvas\u2019 durante las 12 campanadas. <\/p>\n","protected":false},"author":14,"featured_media":165684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[143],"class_list":["post-165683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-coca-cola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola, homenaje a Queen en el primer spot de 2023 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Coca-Cola volver\u00e1 a protagonizar el arranque del a\u00f1o nuevo con el primer spot de 2023, en esta ocasi\u00f3n una pieza musical que homenajea a Queen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=165683\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola, homenaje a Queen en el primer spot de 2023 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola volver\u00e1 a protagonizar el arranque del a\u00f1o nuevo con el primer spot de 2023, en esta ocasi\u00f3n una pieza musical que homenajea a Queen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=165683\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-28T11:51:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Coca-Cola_The-Conductor.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1132\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165683#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165683\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Coca-Cola, homenaje a Queen en el primer spot de 2023\",\"datePublished\":\"2022-12-28T11:51:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165683\"},\"wordCount\":254,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165683#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Coca-Cola_The-Conductor.png\",\"keywords\":[\"Coca-Cola\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165683\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=165683\",\"name\":\"Coca-Cola, homenaje a Queen en el primer spot de 2023 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165683#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165683#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Coca-Cola_The-Conductor.png\",\"datePublished\":\"2022-12-28T11:51:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"description\":\"Coca-Cola volver\u00e1 a protagonizar el arranque del a\u00f1o nuevo con el primer spot de 2023, en esta ocasi\u00f3n una pieza musical que homenajea a Queen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165683#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=165683\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165683#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Coca-Cola_The-Conductor.png\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Coca-Cola_The-Conductor.png\",\"width\":1132,\"height\":635,\"caption\":\"Coca-Cola rinde homenaje a Queen en el primer spot de 2023.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165683#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coca-Cola, homenaje a Queen en el primer spot de 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\",\"name\":\"Ana Egido\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"caption\":\"Ana Egido\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=14\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coca-Cola, homenaje a Queen en el primer spot de 2023 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Coca-Cola volver\u00e1 a protagonizar el arranque del a\u00f1o nuevo con el primer spot de 2023, en esta ocasi\u00f3n una pieza musical que homenajea a Queen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=165683","og_locale":"es_ES","og_type":"article","og_title":"Coca-Cola, homenaje a Queen en el primer spot de 2023 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"Coca-Cola volver\u00e1 a protagonizar el arranque del a\u00f1o nuevo con el primer spot de 2023, en esta ocasi\u00f3n una pieza musical que homenajea a Queen.","og_url":"https:\/\/ipmark.com\/?p=165683","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-12-28T11:51:26+00:00","og_image":[{"width":1132,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Coca-Cola_The-Conductor.png","type":"image\/png"}],"author":"Ana Egido","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ana Egido","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=165683#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=165683"},"author":{"name":"Ana Egido","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"headline":"Coca-Cola, homenaje a Queen en el primer spot de 2023","datePublished":"2022-12-28T11:51:26+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=165683"},"wordCount":254,"image":{"@id":"https:\/\/ipmark.com\/?p=165683#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Coca-Cola_The-Conductor.png","keywords":["Coca-Cola"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=165683","url":"https:\/\/ipmark.com\/?p=165683","name":"Coca-Cola, homenaje a Queen en el primer spot de 2023 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=165683#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=165683#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Coca-Cola_The-Conductor.png","datePublished":"2022-12-28T11:51:26+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"description":"Coca-Cola volver\u00e1 a protagonizar el arranque del a\u00f1o nuevo con el primer spot de 2023, en esta ocasi\u00f3n una pieza musical que homenajea a Queen.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=165683#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=165683"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=165683#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Coca-Cola_The-Conductor.png","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Coca-Cola_The-Conductor.png","width":1132,"height":635,"caption":"Coca-Cola rinde homenaje a Queen en el primer spot de 2023."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=165683#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Coca-Cola, homenaje a Queen en el primer spot de 2023"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375","name":"Ana Egido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","caption":"Ana Egido"},"url":"https:\/\/ipmark.com\/?author=14"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/165683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=165683"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/165683\/revisions"}],"predecessor-version":[{"id":165686,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/165683\/revisions\/165686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/165684"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=165683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=165683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=165683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}