{"id":165677,"date":"2022-12-28T12:02:10","date_gmt":"2022-12-28T11:02:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=165677"},"modified":"2022-12-28T12:02:10","modified_gmt":"2022-12-28T11:02:10","slug":"casa-del-libro-rueda-campana-navidad-en-su-iconica-tienda-de-gran-via","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=165677","title":{"rendered":"\u2018Esta Navidad revive tu imaginaci\u00f3n\u2019. Casa del Libro rueda en su ic\u00f3nica tienda de Gran V\u00eda"},"content":{"rendered":"<p>El spot lanzado para la campa\u00f1a de Navidad y <strong>rodado \u00edntegramente en su establecimiento de la c\u00e9ntrica calle madrile\u00f1a<\/strong> busca, adem\u00e1s de conectar con los lectores, despertar en el interior del espectador la magia de volver a vivir estas fechas con la misma ilusi\u00f3n con la que lo hac\u00edamos cuando \u00e9ramos peque\u00f1os y revivir las historias cargadas de fantas\u00eda que nos marcaron los libros de nuestra infancia. \u201cQuer\u00edamos apostar por la conexi\u00f3n con el yo infantil de los espectadores y acercarnos a\u00fan m\u00e1s a nuestros lectores. Sin duda, la grabaci\u00f3n en nuestra librer\u00eda de Gran V\u00eda, lugar donde poder sumergirse en miles de historias, ha sido un elemento clave para conectar de forma m\u00e1s sentimental con los lectores\u00bb, se\u00f1ala <strong>Blanca Asuero Resusta, directora de marketing de Casa del Libro.<\/strong><\/p>\n<p>La campa\u00f1a que estar\u00e1 disponible en la web, en las redes sociales y librer\u00edas de la marca, supone adem\u00e1s el <strong>pistoletazo de salida de las celebraciones del 100 aniversario de la Casa del Libro<\/strong>, que se cumplir\u00e1 en 2023.<\/p>\n<p><strong>Millenials y Gen Z<\/strong><\/p>\n<p>Casa del Libro, que un a\u00f1o m\u00e1s busca presentar al libro como el regalo perfecto para la Navidad y como fuente para despertar la imaginaci\u00f3n, ha lanzado esta <strong>campa\u00f1a dirigida estrat\u00e9gicamente a millennials y GenZ, p\u00fablico con especial inter\u00e9s en g\u00e9neros como el c\u00f3mic o la novela fant\u00e1stica<\/strong>. Este es uno de los objetivos clave del trabajo realizado por Apple Tree, agencia de comunicaci\u00f3n digital de la compa\u00f1\u00eda y tambi\u00e9n\u00a0 responsable de la creatividad y estrategia digital (org\u00e1nica y paid) de esta campa\u00f1a.<\/p>\n<p>La pieza central de \u2018Esta Navidad revive tu imaginaci\u00f3n\u2019 integra la animaci\u00f3n 2D <em>frame to frame<\/em>.\u00a0 Una <strong>animaci\u00f3n con movimiento realizado a trav\u00e9s de una t\u00e9cnica que requiere el dibujo de cada fotograma de la imagen del v\u00eddeo<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Estas Navidades Revive tu Imaginaci\u00f3n\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/pr6CpE4Lkpg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casa del Libro lanza \u00abEsta Navidad revive tu imaginaci\u00f3n\u00bb, su primera campa\u00f1a rodada en la ic\u00f3nica librer\u00eda de la Gran V\u00eda madrile\u00f1a que cuenta con hasta cuatro pisos donde descubrir todo su cat\u00e1logo de t\u00edtulos.<\/p>\n","protected":false},"author":14,"featured_media":165678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-165677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casa del Libro estrena campa\u00f1a Navidad rodada en su tienda de Gran V\u00eda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=165677\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Casa del Libro estrena campa\u00f1a Navidad rodada en su tienda de Gran V\u00eda\" \/>\n<meta property=\"og:description\" content=\"Casa del Libro lanza &quot;Esta Navidad revive tu imaginaci\u00f3n&quot;, su primera campa\u00f1a rodada en la ic\u00f3nica librer\u00eda de la Gran V\u00eda madrile\u00f1a que cuenta con hasta cuatro pisos donde descubrir todo su cat\u00e1logo de t\u00edtulos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=165677\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-28T11:02:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/CDL_KV_Navidad_V06_H.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1129\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165677#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=165677\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"\u2018Esta Navidad revive tu imaginaci\u00f3n\u2019. 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